Showing posts with label SEM. Show all posts
Showing posts with label SEM. Show all posts

Paid Search Ads


No matter how blurred the line between unpaid and paid search
 gets in the search engine results, you, as the SEO expert, will
 always know the difference. That’s because,while it’s possible
 to get listed in robot search engines, meta search engines, and
 even directories without actually doing anything, you or
someone you delegate will have to actively implement and
carefully manage any paid advertising for your own site.

 And,of course, there’s that little matter of the checkbook, too.
Pay-per-click -PPC services are the simplest paid search option.
 Here’s how it works: You open an account with a PPC engine,
 such as Google AdWords or Yahoo! Search Marketing. You
decide which search terms you want your site to be seen for,
and you write your own listing or often, several different listings
 to correspond with your chosen terms. Every time a searcher
clicks on your listing, you pay the PPC engine a fee.
You control the amount you want to spend for each click
 your bid, and this is a major factor in the placement of your listing.

Paid search is the SEO marketing venue over which you have
the most control.It offers you a chance to micro-manage your
website marketing by being able to target specific messages to
 specific terms, and even specific geographical locations. It gives
you the opportunity to change your message on a whim, and it
 provides some of the most conclusive tracking around. Therefore,
although paid search is by no means a requirement for good SEO
, it’s an Eternally Attractive Option to have available to you.

seo google panda

Google pushed out their revised Panda Algorithm code-named
 Panda 4.0. Panda is designed to remove low-quality content
 from Google's search results.

Google Panda is a change to Google's search results
ranking algorithm.Google has recently updated their search
 engine algorithm with the latest Panda update.
 They have applied the changes in the US and it has
 created controversies.

For those who deal with SEO and blogging, Google panda
 and Google penguin should not be something new to them.
Panda 4.0 has officially hit the Google search results.
 The Panda algorithm, which was designed to help boost
 great-quality content sites while pushing.

New information about the Google Panda algorithm change
 could impact SEO of ecommerce sites. Ecommerce
 sites with many similar products need to recheck
 their SEO.

Google confirming an update over the weekend targeting
 spammy queries and also Google's Matt Cutts
 posting on Twitter. It's inevitable. It's called Google
 Panda, the latest Google's search algorithm which
aims to promote the high quality content site by dooming.

Google's Matt Cutts announced on Twitter that they have
 released version 4.0 of the Google Panda algorithm.
http://seo-tips-tech.blogspot.com/2013/09/16-high-rank-finance-websites-stock.html
http://seo-tips-tech.blogspot.com/2013/09/20-best-websites-to-create-free-blogs.html
http://seo-tips-tech.blogspot.com/2013/09/advertising-tips-small-business.html
http://seo-tips-tech.blogspot.com/2013/09/attract-targeted-traffic-to-your-site.html
http://seo-tips-tech.blogspot.com/2013/09/best-tips-for-track-visitors-of-your.html
http://seo-tips-tech.blogspot.com/2013/09/blog-marketing-fanda.html

Website Promotion by Link Bulding

Link Emperor makes SEO Decisions for you. Find keyword
 opportunities and automatically provision link building
 services from the BEST backlink providers out there.

Get PR1-PR8 Contextual Links From Actual PR Pages Static,
 Permanent.Link Market grew from a small link exchange
website to a giant link exchange market place.
 Webmasters from around the world found and made
 partnerships.

In the field of search engine optimization, link building
describes actions aimed at increasing the number and
 quality of inbound links to a page.

Get up to 100K backlinks and massive traffic to your website.

SEO has changed & you must evolve with it or die.
It is no longer just about the backlinks, we have
 much bigger problems to address to succeed in 2014.

 SEO - Link building So popular we have it it's own section.
 SEO link building blog dedicated to providing the top link
 building strategies on the Web.

Link Building Basics. Link building is an art.


It's almost always the most challenging part of
 an SEO's job, but also the one most critical to success.


Early last year, content marketing surpassed link building,
 when it comes to search volume. It’s definitely
 not something new.

Get quotes from a SEO, PPC, link building,
 reputation management agency for your SEO
 marketing and enterprise SEO project.

In search engine optimization, inbound links are
 a marketer's most powerful asset. Given that
off-page SEO.

Mobile Marketing

Mobile marketing is marketing on or with a mobile device,
 such as a smart phone. Mobile marketing can provide
customers with time and location sensitive.

mobile marketing, media and commerce.

Social is a social media marketing and online branding
 company that establishes a presence for businesses in
the fastest growing segment of the Internet.

Best contract mobile, smartphone and tablet deals.
 Compare deals on all the major networks at
Carphone Warehouse.

Marketing Land provides internet marketing news
 and analysis, along with columns covering practical
 tips and strategies to succeed with online marketing.


Direct Marketing News is the industry leader in
coverage of direct marketing. Direct Marketing
 News reports on all channels of direct marketing.

craigslist provides local classifieds and forums
 for jobs, housing, for sale, personals, services,
 local community, and events.

digital marketing- Discover new ways to reach
customers through our measurement, optimization,
 and social enterprise solutions.

Mobile advertising in the UK will soon overtake
the multi-billion pound newspaper and magazine
 market next year.



Statistics on mobile usage and adoption to inform
 your mobile marketing strategy Mobile to overtake
 fixed Internet access by 2014.

Market share for mobile, browsers, operating systems,
 search engines and social media. Mobile market
share and desktop market share data.

How to Improve Online seo

Add Me - Search Engine Submission & Optimization - SEO

providers of search engine submission, website URL promotion,
 search engine optimization SEO, URL site submission and
 other web tools.

What is Search Engine Optimization ? SEO is the practice of
improving and promoting a web site in order to increase
 the number of visitors the site receives.

A guide to search engine marketing and search engine optimization.
 Forums, reviews, articles, ratings, and frequent newsletters.

Search engine optimization -SEO is the process of affecting the
 visibility of a website or a web page in a search engine's.

SEO Friendly Images automatically adds alt and title
 attributes to all your images improving traffic from
search engines.




SEO Friendly Images plugin is fantastic, makes it so
 much easier to update alt and title attributes.

Checks images on a page for common mistakes that affect
 users and Google. Checks for alt tags usage, dimensions,
 and spam.

Get Free SEO tools for Webmasters. Backlink checker,
The Plagiarism checker, Free Website Analyzer and
Free Website Grader tools.

Seo Glossary-seo tutorial



Affiliate marketing- An online marketing strategy thatinvolves revenue sharing
 between online advertisers and online publishers.
Compensation is typically awarded based on performance measures
 suchas sales, clicks, registrations, or a combination of factors.

Alt tag- The alternative tag that the browser displays when the individual
 does not want toor cannot see the pictures present in a web page.
Using alt tags containing keywords can improve the search engine
ranking of the page for those keywords.


Alt text- Short for alternative text, it is used with an image
 and has a number of purposes. Primarilyit is a placeholder for an
image, so that if the image is slow to load or notshown, there will
 be an indicator of the content.Anchor- Refers to a link on a web
 page, often found at the top or  bottom of the page that allows
users to move to specific content on the web page.

Anchor tag- Code determining the destination of a link.

Anchor text- The text part of any link, and ofvital importance to
any SEO effort. Instead of a link being displayed  for example,using
anchor text will allow the same link to be displayed as Marketing Expert.
The search engines will then index the page based on this keyword.

Backlink - A link from one site that points to another. When getting backlinks,
 always ask the person linking to you to use anchor text.

Banner ad- A graphic Internet advertising tool. Users click on the graphic
 to be taken to another website orlanding page. Banner ads are typically
 468 pixels wide and 60 pixels tall, but the term can be used as a
 generic description ofall online graphic ad formats.

Black hat- The use of unscrupulous methods to optimize a website.
 Discovery of these methods being used will often lead to a site being
 banned from major search engines.

Blog- A contraction of the term weblog, it is a form of Internet communication
 that combines a column, diary, and directory with links to additional resources.
Blogroll - A term used to describe a collection of links to other weblogs.
 Blogrolls are often found on the front-page sidebar of most weblogs.
Various weblog authors have different criteria for including other
weblogs on their blogrolls.

Browser- An individual searching the Internet for information. Also,
 a software package Internet browser used to view pages on
the World Wide Web.

Caching- A computer process that stores web files to your computer
 for later access. These web pages are displayed without the
need to re-download graphics and other elements of the previously visited page.

Canonical page- The preferred version of a set ofpages with highly similar
 content.

Canonical tag– Html used to specify a canonical page to search engines.
 This is done by adding a <link> element with the
attribute rel=“canonical” to the <head> section of the non-canonical version
 of the page.

Cascading style sheets -CSS- Used to manipulate and easily manage the
 design of a website.

Click- Each time a visitor clickson a website or website link.

Click fraud - A form of theft perpetrated against advertisers who are
 paying per click for traffic, in which fraudsters may use
automated means to click on your ads from spoofedIP addresses
 over random periods of time.

Click-through– A term used to measure the number of users who
clicked on a specific Internet advertisement or link.

Click-through rate - The number of click-throughs per online
 ad impression, expressed as a percentage or exposure; a click on a
link that leads to another website.

Click tracking- The use of scripts in order to track inbound and
 outbound links.

Cloaking- One of the most popular black hat methods, in which the
visitor to the site is shown a page optimized to his search
request, while the search engine spiders see a completely
different set of pages designed to rank well.

Conversion rate- The percentage of targeted prospects that take a
specified action within a given time frame.

Cookie- Computer code that is embedded in your Internet history file,
allowing websites to recognize you as a returning visitor.

Cost-per-click- A specific type of cost-per-action program where
 advertisers pay each time a user clicks on an ad or a weblink.

Cost per thousand -CPM - A simple and commonly used method
of comparing the cost effectiveness of two or more alternative
media vehicles. It is the cost ofusing the media vehicle to reach one
 thousand people or households.

Crawler- A program that goes through websites and gathers
information for the crawler’s creator.

Dead link- A link that produces a 404 error, page not found.

Deep linking- Connecting to a web page other than a site’s homepage.

Deepsubmitting- Submittingall of your website’s URLs—in other words,
 every page of your site—to a search engine.

De-listing/de-indexing- If search engines detect that you are using
unscrupulous methods to get yoursite ranked, or if they regard
your site as “spammy,” they will remove yoursite from their index
and it will no longer appear when users search for it.
Directory- A database of websites. Yahoo! and Open Directory
 are major examples. They are similar to search engines, except that
the database is organized in a meaningfulway by human beings.
Many search engines use a directory as wellas their own robots.

Domain name- The name assigned to a particularwebsite like example.com

Doorway page- A web page with content that’smeaningful or visible only
to the search engines; also called a bridge pageor a
gateway page.

Dynamic page- A page that generates content “on-the-fly” as a user
 requests the page.

eCommerce- An Internet-based business model that incorporates
various elements of the marketing mix to drive users to a website
for the purpose of purchasing a product or service.

Gateway page- A method once used to enable a site to rank well
for a variety of keywords. It is frowned upon by the search
engines and is no longer useful, as the search engines now base much
of their algorithms on linking strategies.

Google - One of the most important spidering search engines by far,
 Google plays a dominant role in the search engine market.

Googlebot- The crawlers that index pages into Google.

Google Places– Previously referred to as Google Local.
A search that produces local results based on proprietary algorithm.

Google Preview– The ability see a website thumbnail image from
the primary search page of a Google search result.

Link Exchanges-Link Requests-tips

The challenge here is that a reciprocal link is really only valuable if the
Google PRof the site that’s linking to you is greater or equal to the
Google PR of your own website. That’s not to say that links from sites
 with a low PR don’t provide value. In fact,when you’re starting out,
 every inbound link with a Google PR greater than zero.

When you’re developing reciprocal links, seek out websites that are
 contextually relevant to yours.In other words, if your site is about
 clothing, seek out other sites dedicated to apparel.

These sites will tend to have similar content keywords to your site
embedded in title tags, body copy,on-page links, and so on.


Reciprocal Links and How to Get Them

Before asking any site for a link exchange, you’ll need to develop
 a links page on your own website. A linkspage, also referred to
as a partner page, is where you’llbe placing the links to those sites
 that place one or more ofyour links on their website.



 As a rule of thumb, never include more than one hundred links on
 your links page, asGoogle may consider your page to be a link farm.
 Link farms are in the business of posting links to other sites for a fee.
And most importantly, place a link to your links page from your
home page.

Link Exchange

The next type of link exchange is called a three-way link exchange. 
As noted in the previous section, “Link Types,” way link exchange
 is similar to creating a one-way link to your site by offering a link
 to someone else’s site in return. This can be handled in a similar
 manner to our reciprocal link exchange sending an email to the
 webmaster defining your intentions.

Web Analytics

It might seem obvious, but starting correctly is critical.
There are two important.
facets of gettingstarted: first, you need to choose the right tool and you
don’t even have to spend a lot, and second, you need to focus on desired
 outcomes and not on what reports you can extract from the tool.

If not initially, then surely after a little while you will notice
 your number
 one referrer
of traffic will probably be a search engine. If its stock price is anything to go by, it is
probably Google, though it could also be Yahoo! or MSN.

Search engines are very much the kings of the world, and for business large and
small they can have game-changing impact. This might be more true for SMBs because
they have small advertising budgets and have to leverage the power of search engines
to get traffic to their sites.





Site Content Popularity and Home Page Visits
After you know where people come from, the next logical questions are,
 What pagesare they visiting? and How well is my home page working?
This makes sense; you have all this great content on your website, and
 so it is important to figure out what people are reading, what is working
 for you, and what is not. The reason to highlight the home page is different
 from what you might imagine. It’s not that it is any more important than
other pages. Read on for the rationale.

Site Content Popularity
Regardless of their size, if websites don’t change daily, most site
 visitors usually consume just 20 percent of the site content.
It is extremely important to know which 20 percent.

Site Bounce Rate
The bounce rate report reveals the number of visitors who stayed just a
 few seconds or in the case of some tools, only saw one page
on your website.

These are the people who came to your site but didn’t engage, for
whatever reason. Different web analytics tools define bounce rates
differently, but usually it is visitors who stayed on the website for
only five or ten seconds.

Easy-to-find reports
 Where visitors come to your website from.
• What search engines and keywords are driving them to your site.
• What content web pages visitors are interested in.
• How valuable your home page is and what you can fix there
• How visitors behave on the top pages of your website, and whether content on
these pages is working especially links.
• Your website’s first impression, and where the most valuable traffic to
 your website comes from

Most web analytics, for better or for worse, are focused
on e-commerce websites, and you can’t throw a stone three
 feet without hitting conversion rate or another nice e-commerce metric.

seo software


Free SEO Tools with  Search Engine Optimization Software
Free resource offering link analysis and keyword research tools.
http://tools.seobook.com


Free Search Engine Optimization Software tools from SEO chat
The collection of free SEO tools providing you with some basic
 and useful SEO insights.
http://tools.seochat.com

100% Free SEO tools.Unique content checker,
unique content rewriter, keyword position, online ping website tool.
http://smallseotools.com


Traffic SEO Software
Best Free SEO Software for all your SEO & PPC Management needs.
 Use Traffic Travis for both on and off page analysis as well
 as spying on your competitors.
http://www.traffictravis.com

Seo Administrator - a set of seo tools for website promotion
 and optimization. Google, Yahoo and MSN tools and many
 other major search engines are supported
http://www.seoadministrator.com


SEOToolSet - Free SEO Tools
Free SEO tools that run from our servers. Run them instantly without
 downloads.These are free version of our SEOToolSet product.
http://www.seotoolset.com/tools/free_tools.html


6-Indispensable Free SEO Tools
Six free and freemium SEO tools for keyword research,
on-site optimization, link building, suggestions, and
 monitoring keyword rankings.
http://blog.kissmetrics.com/6-indispensable-seo-tools 

Keyword-Google’s exact tips

Each page’s title bar.This area at the very top of the browser window is
 believed to be indexed by Google: the search program doesn’t scan an entire
Web page but only indicators such as the title that describe its subject or
contents.

 Headings. The headings at the top of your page are important because it’s
believed Google’s automated indexing programs don’t scour the entire
contents of Web pages. The theory is that the ones that count are only the biggest
headings the ones labeled H1 or Heading 1 by the Web editing programs
used to create those pages and those near the top.

How frequently the page’s contents are retrieved as a result of search queries.
 The number of new pages that are added to the site, or that are linked to the
page being retrieved.

• The amount of text or photos that are changed on the site.
• The length of time the page has been online.
• The time that passes between changes to the page; the more frequently the
page changes, the higher its PageRank number.

Besides creating page titles, try to build important keywords into critical areas of
your site, as described elsewhere in this chapter. And make an effort to commit
yourself to a schedule whereby you update your site regularly. Make sure the links
you make to your pages and from your pages to other sites are valid.

The Google Directory is a style index to the contents of the Internet. With a style
that is similar to Yahoo!, it is arranged by category. Most people access Google’s
database of Web sites by using its well-known search page, which is also the site’s
home page. To find the Directory, you first need to access the site. Go to the home
page, click More, and click Even More. When the More Google Products
 page appears, click Directory under the heading Search.

The b and /b commands describe to a browser what is supposed to be
bold. In addition, a markup file can contain text that is not intended to
 be displayed in a browser window and that does not appear on a
Web page.
optimized your site
Web site so it will receive prominent placement in Google’s search results
 as well as services like Yahoo! and MSN Search. Should you take the
 next step and pay for ads that appear alongside the natural search results.
 It’s not an either-or thing: competition is becoming so fierce among
e-commerce Web sites that most businesspeople optimize their sites
 for search placement .

AdWords as an SEO Tool

As core SEO becomes simply one of the tools used to advertise destinations
 on the Web, it makes sense to supplement pure SEO with targeted 
CPCCost per Clickprograms, such as that provided by Google AdWords.

AdWords should be used as an auxiliary to SEO programs, not as the
 primary focus of an SEO campaign. Attention should be paid to distinguishing
 within AdWords between content and search ads.

As an auxiliary SEO tool, the best approach with AdWords: don't target your
 primary SEO keywords you can rely on SEO for this as much as conceptually
 related topics that might draw visitors who might otherwise overlook your site. 
For example, a relationship and dating site might use AdWords to target people
 interested .

A benefit of using AdWords as part of your SEO campaign is that it is very
 easy to track results because you know when your targets get clicked .

Review traffic to your site using web server logs and third-party.
Create content specifically for SEO purposes.
List your site in wiki articles.
Create an easily navigable site.
Avoid dubious SEO practices
Use AdWords in Conjunction with Core SEO

No matter what the size of your organization, if you are mounting
 an SEO campaign, you should consider implementing some best practices.

SEO is an important aspect of advertising campaign management on the Web.
 Core SEO impacts almost every aspect of web site and page design. 
Careful and responsible use of SEO tools and techniques can greatly 
increase your traffic to web pages, and improve your cost-benefit analysis
 for maintaining a web presence.







top Most Important crawlers on web

 Google:


Googlebot- Crawls web pages (it’s the most important of the bunch)
Googlebot-Mobile- Crawls pages specifically designed for mobile devices
Googlebot-Image Crawls images for inclusion in image search results
Mediapartners-Google Crawls AdSense content
AdsBot-Google Crawls AdWords landing pages to measure their quality

Yahoo!:

Slurp Crawls web pages
Yahoo-MMAudVid Crawls video files
Yahoo-MMCrawler Crawls images

Bing:


MSNBot- Crawls web pages
MSNBot-Media Crawls media files
MSNBot-News Crawls news feeds

Thousands of crawlers are operating on the Internet. It would make no sense to pay
attention to all of them. Depending on your site’s content and the region you are targeting, you may need to pay more attention to other crawlers.

Not all crawlers are created equal. Some crawlers crawl your web pages, whereas others
crawl your images, news feeds, sound files, video files, and so forth.

Promote your website to your link prospects

Create RSS feeds. Try registering with Feedburner

Publish free newsletters.Recruit site visitors to your free benefit-packed
 newsletter and you are building an emailing list. Use your newsletter to
 promote your content.

Post on your site/blog.You’re doing that anyway, of course. But it’s
amazing what people forget if it’s not on a checklist.

Submit content to generic social sites eg, Twitter, LinkedIn, Facebook,
StumbleUpon, Digg and nowGoogle +.

Submit to your specialist social networking sites

Use your specialist contacts by email, direct tweets and even telephone.

Contact journalists you know personally. Don’t just issue press releases
 - get to know them, chat and build trust.

Buy and use a list of relevant journalists detailsand get to know them.

Contribute with guest posts and articleson specialist blogs and sites.

Issue press releases to online and offline specialist distributors like
 PRWeband Press Dispensary.

Submit to site-of-the-day sites.

Consider Eric Ward’s URL wireIt’s a paid-for service but is top quality.

Buy PageRank links or not. You can buy links without a nofollow tag. But, if Google works out
that you’re buying links you’re site may be penalized. Take the risk if you must, but I certainly don’t
recommend it.
Buy promotional links adverts on generic sites like StumbleUpon and Facebook; specialist sites;
and Pay Per Click -PPC. The links won’t directly help your SEO but others might share your content
and those links will.

You have found your site’s most profitable keyword niches to target; built
and optimized site structure and content; and promoted your site for link
building and brand building.

But SEO never stops. Your competitors will not stop optimizing, so nor
can you. And your best targets may have changed. So you must return to
the start of the SEO process.

Check visits, Google ranks for target keywords, response rates and
numbers for different metrics including goals like email recruitment,
sales numbers and revenue.

Check whatever measures you’ve got. If you don’t have Goals or
Ecommerce configured then use bounce rate, average time on site and
pages per visit.

Top Web Analytics Blogs

The Web changes all the time, and those changes create pain points on how
 best to accurately and consistently analyze our websites. One of the most
awesome resources at your disposal is the blogs of various industry luminaries
 and practitioners who unselfishly put out some of the best content
you’ll find anywhere. A key characteristic of most of these blogs is
 that they are extremely current and on the cutting edge in their discussions.
 Get an RSS -really simple syndication reader and
soak up all the information—it’s free!
Google Analytics Blog-http://analytics.blogspot.com:This official blog
 of the GA
team has loads of great GA tips and insights.
Occam’s Razor-http://www.kaushik.net/avinash: My blog focuses on web
 research and analytics.
Web Analytics Demystified-http://www.webanalyticsdemystified.com/weblog: Eric
Peterson is an author, conference speaker, and Visual Sciences VP, and on his
blog he shares his wisdom about all things web analytics.

Lies, Damned Lies-http://www.liesdamnedlies.com:
Ian Thomas is the Director of Customer Intelligence at Microsoft, and in
 a prior life helped found WebAbacus, a web analytics company.
Ian applies his deep experience and covers complex topics in
an easy-to-understand language.
Analytics Talk-http://epikone.com/blog: Justin Cutroni is one of the smartest
 web analytics practitioners and consultants around. His focus is on GA, but
he has lots of non-GA stuff as well.

Commerce360 Blog-http://blogs.commerce360.com: Craig Danuloff is the
 president of Commerce360, a consulting company, and he brings a
refreshingly honest perspective on all things web analytics and marketing.

LunaMetrics Blog-http://lunametrics.blogspot.com: Robbin Steif provides practical
tips and tricks on getting the most out of your web analytics tools, specifically
 with an eye toward improving your conversion rate.

Instant Cognition-http://blog.instantcognition.com: Clint Ivy calls himself a data
visualization journeyman—that says it all! Clint shares his perspective on
 analytics with a focus on visual report design.

Applied Insights Blog-http://snipurl.com/neilmason: Neil Mason and John
 McConnell share their insights from the United Kingdom.

OX2 Blog-http://webanalytics.wordpress.com: René Dechamps Otamendi
 and Aurélie Pols run the pan-European OX2, and their blog always
has wonderfully insightful perspectives on web analytics.

Social Search and Participation Marketing

 Social search optimization

There are two reactions we get when we tell our clients that it’s time
 to think aboutsocial search. The B2B clients often become noticeably
 uncomfortable and try to change the subject, while the B2C clients are
 likely to want to dive right in. Want to know something funny?In most cases,
 these reactions hold true even when our B2B and B2C clients have no idea
 what we actually mean by social search. What we mean,by the way, are
 those Web 2.0 sites that compile human-fueled factors, such as votes,
references, or recommendations to help you find sites.

Social Bookmarking Sites  These are sites that allow users to give a virtual thumbs
up to a web page, which in turn allows others to learn about it. Digg, Reddit, and
del.icio.us are popular examples. As an online marketer, your goal on sites like these is
to get votes for your content. Is your organization doing something fascinating enough,
or does your website offer something so unique or so useful that a rising tide of voters
will push your site to the top.

Blogs- Your blog mission is either to get mentioned or to join in the commenting in a
way that showcases your smarts and usefulness to your target audience. Niche B2Bs,
yes, there is a blog that is at least loosely related to your industry, and yes, your target
audience frequents them. Type your top 10 keywords into blogsearch.google.comand
see for yourself. B2Cs, even though your keywords are mentioned all over the blog
search engines, that doesn’t mean that every blog audience has conversion value for you.
Forums-The goal for forums is to join in the conversation, become a trusted voice, and
keep your organization in that favorable top-of-mind position with your target audience.
Social Networking Sites Not a medium for the time-strapped, the goal for these sites is
to make friends and communicate with them on a regular basis. Some examples of social
networking sites are MySpace, Facebook, and LinkedIn.

The exciting thing about the Social Web is that the barrier to entry is low. It’s easy to participate
and easy to operate, and it doesn’t cost any money. But it does require a bit of reprogramming for
the traditional marketer. Instead of promoting your company or products, often the venue is better
suited to disseminating the thoughts or activities of a single individual in your organization. As an
example, new product announcements in the Social Web are far outnumbered by musings, advice,
and opinions of CEOs and consultants.Which participants rise to the top?
 Those with higher-thanaverage quotients of expertise and personality.

URL rewriting-various exercises-seo

 Installing mod_rewrite
 Testing mod_rewrite
 Working with regular expressions
 Rewriting numeric URLs with two parameters
 Rewriting keyword-rich URLs
 Building a link factory
 Pagination and URL rewriting
 Rewriting images and streams

If you’ve installed Apache yourself, read on. Because of its popularity, mod_rewrite is now included
with all common Apache distributions. If desired, you can verify if your Apache installation has the
mod_rewrite module by looking for a file named mod_rewrite.sounder the modulesfolder in your
Apache installation directory.
However, mod_rewrite may not be enabled by default in your Apache configuration. To make sure,
open the Apache configuration file, named httpd.conf.

Once mod_rewrite is installed and enabled, you add the rewriting rules to the Apache configuration
file, httpd.conf.

You use this to have mod_rewrite translate my-super-product.htmlto product.php?product_id=123.
The linethat precedes the RewriteRuleline is a comment.
# Translate my-super.product.html to /product.php?product_id=123
RewriteRule ^my-super-product\.html$ /product.php?product_id=123
You can find the official documentation for RewriteRuleat http://www.apacheref.com/
ref/mod_rewrite/RewriteRule.html.
In its basic form, RewriteRuletakes two parameters. The first parameter describesthe original URL that
needs to be rewritten, and the second specifies what it should be rewritten to. The pattern that describes the
original URL is delimited by ^and $, which assert that the string has nothing before or after the matching
text (explained further in the following sections), and its contents are written using regular expressions,
which you learn about next.

Using RewriteBase

The regular expressions and scripts in this book assume that your application runs in
the root folder of their domain. This is the typical scenario. If, however, you host your
application in a subfolder of your domain, such as
http://www.example.com/seophp, you’d need to make a few changes to accommodate 
the new environment.

The most important change would be to use the RewriteBasedirective of mod_rewrite
to specify the new location to act as a root of your rewriting rules. This directive is
explained at http://www.apacheref.com/ref/mod_rewrite/RewriteBase.html.
Also, the rewritten URL should lose its leading slash, because you’re not rewriting to
root any more. Basically, if you host your first example in a subfolder named seophp,
your .htaccessfile for the previous exercise should look like this:

RewriteEngine On
RewriteBase /seophp
RewriteRule ^my-super-product\.html$ product.php?product_id=123

RewriteRule command and its parameters must be written on a single line in
your .htaccessfile. If you split it in two lines as printed in the book, you’ll get a 500 error from the
web server when trying to load scripts from that folder.