How to make a website with traffic

1. Keep it Simple - Make sure the design is simple,
clear and pleasing to the eyes. Don't overcrowd
it.
2. Multiple Pages - If possible, divide the website into
several pages and access them through separate
items links on a menu or navigation bar.Free website templates download
3. Be consistent - Have same menu or some extensionof
 it on all pages so that viewers know where they are at
 all times. Home is a must on every page.
Visitors should be able to easily look
around your website.

If visitors are frustrated andcan't find what they are
 looking for, they are likely to leave quickly and
 never come back or recommend yourwebsite to
 others.The menu can be located at
the top, left or right side of the page.

4. Keep Content Fresh - Static content is dead content;
Write new articles, update old ones.
New orupdated content is a great way to keep visitors coming back. Search engines also rank websites with
fresh content higher. Keeping an active blog is a great way to keep your website new and fresh.
5. Use Descriptive File Names - Use descriptive keywords as names for the files (e.g., pictures, videos)
on your site. This will help your site appear more with search engines - especially through Google
Image Search.
6. Create Links - Getting links to your website from other websites will help generate more traffic and
improve your placement in search engines. Find other websites on your same topic and put a link to
them on your site -- maybe in a new "Favorite Links" page. Then ask those websites to link back to you
by signing their guestbook.
7. Tag your Site - Adding tags can increase the number of times your website shows up in search
results. To pick the right keywords, try putting yourself in the shoes of your visitors and think what
they would search for if they wanted to find your site.
8. JavaScript - If you are using JavaScript code, it can certainly help you spice up your web site.
However, there are many scripts that your visitors may find irritating. Try to avoid scripts such as
mouse trailers, mouseover sounds, mouseover pop up windows and mouseover redirects.
9. Help Visitors Contact You - Make it simple for visitors to reach you if they want. Include a
guestbook or blog where they can post questions. Add a "contact us" form where they can submit
questions to you via email.

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Huawei Ascend Mate 2-jump from Jelly Bean straight

The Huawei Ascend Mate 2 has been sold by
 Huawei in theUS in unlocked form since June.
 A while ago, the Chinesecompany announced
 that the phablet would not be updated to future
 Android versions, which created a backlash in the
online community.

 Now it seems that Huawei took the negative feedback it received
 into account, and has changed its mind, making it official that the
 Ascend Mate 2 will get to taste Lollipop.
However, if you own
 one of these, there's still a very long wait ahead.


The Chinese company has given us the vaguest of time frames
 - it expects to have the Lollipop update ready "in the first half of next year".
That could mean June 30. Interestingly, the Ascend Mate 2
currently runs Android 4.3 Jelly Bean, and Huawei has no plans
 to update it to Android 4.4 KitKat in the meantime.

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Job opening RailTel Corporation of India Limited

RailTel Corporation of India Ltd, a Mini Ratna PSU of the Ministry of Railways, invites applications for the following posts on direct recruitment basis:

• Stenographer Gr.I  : 08 posts (UR-5, OBC-2, SC-1, ST-1), Pay Scale: Rs. 9120 - 3% - 21500, Age : 21-28 years

Application Fee :  Rs. 300/- (Rs.150/- for SC/ST/PwD) through bank draft drawn in favour of RailTel Corporation of India Limited payable at New Delhi. Applicant should write his name and vacancy notice number on the back side of demand draft.

How to Apply : The application in the prescribed format, complete in all respects, along with self attested photograph, appropriate demand draft and self - attested photocopies of the relevant documents should be sent by ordinary post to Sr. Manager (P&A), RailTel Corporation of India, Building no. 143, Sector-44, Gurgaon - 122003 (Haryana) so as to reach on or before 15/12/2014 18:00 hrs..

View Details:http://railtelindia.com/images/stories/PA%20ADVT%20WEBSITE%20FINAL%20-1-.pdf

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Job at National Mineral Development Corporation Limited

NMDC is setting up an Integrated Steel Plant at Nagarnar near
 Jagdalpur, Chhattisgarh State. NMDC is now looking for suitable
 persons for the following posts to be deployed in its plants and units

• Executive Director (Finance) : 01 post
• Executive Director (Material Management) : 01 post
• General Manager (Finance) : 01 post 
• General Manager (Commercial) : 01 post 
• General Manager (CSR) : 01 post 
• General Manager (Corporate Planning) : 01 post 

How to Apply : Interested candidates may send their application in the prescribed format along with copies of certificates to Deputy General Manager (Personnel) - (R&P), NMDC Ltd., 10-3-311/A, Khanij Bhavan, Castle Hills, Masab Tank, Hyderabad - 500028 on or before 18/12/2014. 

View Details : http://www.nmdc.co.in/Careers/Default.aspx

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get traffic to your landing pages

getting traffic online is very easy to do. The most important part
 about being successful online is getting your website noticed.
You should be spending most of your days promoting your site over
anything else in order to make money off of it.


I was once clueless about how to even create traffic online let alone
 even knowing what traffic meant.
Well, it has been about a year since I have been inthis online
 marketing business and has reallybecome my second nature.
Here I would like to share with you the simplest ways in which you can drive traffic to your site
immediately. Just remember the more things that youdo on the list below the better results you will
have with the traffic to your website. Hopefully after you are done reading threw this article you can
get busy on the promotion of your website.
Here are the few best ways to get traffic to your landing pages:
- Forum Participation
-  Article Marketing
-  Social Bookmarking
-  Myspace
-  Press Releases
-  Classified Ads
-  Viral Marketing
All of these forms of traffic combined can explode your sites traffic
 within days. When choosing theproper sites in which you want to
work with to create your traffic, make sure you choose the ones that
are highly ranked within Google.
That way you can easily get first page results for your website.
I am afirm believer of article marketing myself. You don't necessarily have
 to use that form of traffic if you don’t want to but it will help
 you out in thelong run for creating many back links to your site.

Just always remember that consistency is always to best attitude to have when you have your own
business online. You have to stay devoted and on task when you are promoting your sites. Promotion is
the most important part about making money online. You can have the nicest website in the world but
it will never see the time of day if you never get the word out there that you are in business.
If you feel like you don’t really have a startingpoint or you’re not to sure on how to do the
above traffic generation techniques or if you wouldlike a guide on how to master in Internet Marketing
feel free to check out more of my articles. Good luck to you with starting to drive traffic to your
websites.

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set to hire an outside SEO vendor

Writers and editors are the wordsmiths who
craft the all-important text that your siteaudience, and the
 search engines, will see. Since SEO is so focused on text,
you aregoing to need some writers in your corner.
 Writers and editors can help with these important
SEO tasks: keyword brainstorming, writing or rewriting
 content  with keywords and linkability in mind, writing or
reviewing ad content,and establishing a process for SEO review of new content.


Writers are a natural choice as SEO coconspirators.
Unfortunately, SEO is oftenperceived among writers as
 something that will force them to alter, or maybe even degrade,
 their creative content. If you’ve ever seen a page
 of text that was written primarily for the benefit of search engines.

How can you
know exactly what Your SEO Plan will cost and what it will accomplish until you have
spent some time researching those very questions? Executives aren’t big fans of laying
out cash for an unknown outcome. So we recommend that you start the process by
seeking approval for an initial, investigatory month. That’s roughly 20 hours of labor
at 1 hour per day, and it’s all laid out for you in the next chapter. You’ll spend your
Prep Month figuring out what kind of performance your SEO campaign can expect
and be able to come back to the executives with a much more complete plan on hand.

Your initial request will be introductory. Prepare it with the following information on hand:
• A general introduction to SEO: what it is and how it is being used in the marketing
mix by many companies today. For starters, try the “Why SEO?” numbers
from the introduction to this book.
• Your Goals Worksheet from Chapter 1.
• Some telling screen shots showing your competition outranking you, your brand
looking awful onscreen, or any other SEO faux pas you can find.
• A detailed timeline for the Prep Month

Be prepared for plenty of questions from around the table: How much will this
really cost us? How long do we have to do it? Do we have the right staff in-house?
SEO is such a cost-effective marketing technique that it should be an easy sell.
But change is never easy. Does budgeting your SEO campaign mean that Ellen will
have to take Tim’s Yellow Pages budget away? Will an hour a day of SEO mean
 someone is an hour late for dinner each night? No matter how persuasive your numbers and
worksheets are, your plan will need to address the realities of day-to-day operations.

As SEO team leader, you may have to step slightly outside of your comfort zone in order to be as
effective as you can be.You will have to keep yourself organized, which entails documenting
results, questions, and communications as you go. And like any team leader, you will sometimes
need to repeat yourself politely until you get that requested task completed or that important
concept understood. If it helps to take some of the pressure off, you as SEO project leader can
comfortably adopt a friendly, easy-going approach. Since SEO isn’t normally a deadline-driven
process.

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SEO- build some web pages

Now you have some new keyword niches to target, you are ready to build
some web pages.
Here are some guidelines to consider when creating new pages:
• Each target keyword niche needs its own page. Each page is then
optimized for its keyword niche.
• Don’t target the same keyword on different pages.
Your pages need to be organized into groups (called categories).
That organization is your site structure.
Your site’s navigationis the menus and links that users and search
engines use to move from one page to another on your site.
Crucially, those links allow link power to be distributed around your site
from the pages that receive the most inbound links

SEOs always groan and roll their eyes when they hear that SEO has not
been considered until after a site’s content has been planned.
You should use your keyword research to plan your site’s structure and
its content.


• Content pages that might contain articles, blog posts, products, videos,
and pictures.
Below is a diagram showing that structure for a simplified site with just
three categories and three pages in each category.

For new sites, each of
your target markets is
a category (we say it is
mapped to a category)
with a category page.
Chosen target keyword
niches within each target
market will be mapped to
either:
• Content pages, or
• Further category
pages (effectively subcategories)
This means that a content
page or category page
will be optimized for each
target keyword niche.
Which type of page (content or category) will depend on a keyword
niche’s size, its importance to your site and the level of resources you
have to develop new pages.
To illustrate this we will keep things simple using a home page and a
small number of category and content pages.

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How to make Web filenames

When you tell a Windows program and hosting to save
your file as a text document, it saves just the
actual text characters that you see onscreen, without any formatting commands.
The Windows program also assigns the suffix
.txtto the file, unless you tell it otherwise and web database .


The filename’s suffix, which is usually
hidden from you by Windows, helps
Windows figure out what kinds of programs
the file “belongs” to. When you name your
file with the suffix .htm, it overrides the
.txtsuffix that Windows would otherwise
assign to a file that’s saved as text.

When your file ends in .htm, Windows recognizes it as an HTML file. This extension
allows you to easily open the file from a Web
browser program such as Internet Explorer.
By doing this, you can preview your file as
you work on it — and, more importantly,
other people can open your file as a Web
page when you put it on a Web server.
You may also see some Web pages with filenames ending in .html; this suffix works
on most Web servers. However, you should
not end the filenames of your Web pages
with .html.

Not putting spaces in your Web filenames
and using only lowercase letters in the filenames is also important. Why? Because
your Web page may be published on a UNIX
server, or on a server that runs an old version
of Windows. Different servers have different
filename rules. Only a filename with a main
part of eight characters or less, with .htm
as its suffix, and with no uppercase characters, spaces, or other special characters is
sure to stay intact and accessible when you
publish your Web page onto a Web server.


You should also keep your folder names all lowercase, for the same reasons. If your folder name
changes when you transfer your Web page to a
server for publication, links to the Web pages
and graphics files in the folder can be broken.
Nothing is more frustrating — or embarrassing,
especially if you’re creating a Web page for a
company or other organization — than having
your hyperlinks break when you move your Web
site from your own machine to a Web server.

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How Other Sites Are Linking to Yours

search engines need human help in their Eternal Quest for that
perfect ranking algorithm. They look for links to your website, not only to follow
those links and find your site, but also to determine more information about your site.
Does someone else link to your website using the words Click Here to Find Very Fancy
Foxhounds? That’s giving the search engine a clue that your website just might have
something to do with foxhounds. And the search engine may go even further, looking
at other words surrounding the link for more clues. If the linking page also contains
the words fleas, fur, and Finding a Breeder, it’s reinforcing the notion that your website
will be a good destination for that foxhound-seeking searcher.

While your ranks are the easiest aspect of SEO to grasp, don’t let them be the only thing
you care about. We don’t mean to be dismissive of people who really, truly live and die
by their Google rank. We know that there are industries that are so cutthroat and
specialized that this is the only thing that matters.


Competitor ActivityMany times, SEO success is achieved not by brilliant optimization,
but rather as a result of the laziness of a site’s competitors. If yours is the only site in your
niche giving SEO any effort, you’re going to come out on top. But you never know when
the other guys are going to get their act together and start a successful SEO campaign.

All of the rank-busters we just listed underscore the need to fill out your SEO campaign
to tide you over with targeted traffic should your high ranks desert you.
As the investment bankers will tell you: Diversify, diversify, diversify.
These aspects of the SEO campaign that  will help you weather ranking fluctuations.

The search engines are aware of the many sneaky ways that site owners try to achieve
undeserved ranks in SEO lingo, these underhanded activities are called spamming. If
they discover that your site is spamming, even if you’re not doing it on purpose, your
site may be penalized: Your rank may be downgraded, or your page

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iPhone 6 and iPhone 6 Plus units

iPhones sold are the smaller iPhone 6

it's been selling a lot of iPhone 6 and iPhone 6 Plus units,
 Apple doesn't like to break down the numbers by model.
So effectively we have no way of telling how many of those millions
 of units moved are iPhone 6 or iPhone 6 Plus.

 Not an official way, at least, because now Consumer Intelligence
 Research Partners has produced a report which attempts to estimate
 just that - what percentage of iPhones sold are the smaller iPhone 6,
and the bigger 6 Plus. And it turns out that, at least in the US, the 4.7
 handset is winning in terms of sales. For the first 30 days of availability
 of the two new devices, the iPhone 6 accounted for 68% of all iPhone sales,
  while the iPhone 6 Plus had to make do with a share of just 23 to 24%.

 Together, the new iPhones made up around 91% of all iPhone sales
 in that month, with the additional 9% represented by the older iPhone 5S
 and iPhone 5C.
Last year, those two - which were then the new kids on
the block - represented 84% of total iPhone sales after their first month of
availability. So it looks like people are more interested in the iPhone 6
models than they were in the 5S and 5C in 2013, which makes sense
 considering how they're both bigger than all of their predecessors.

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quickly seo for your pages-website

On-page SEO includes

Heading Tags
Bold headings, which are called H1, H2, and H3 tags, appear directly
 above paragraphs on a web page to describe what the paragraph is
about. These tags are important to both search engines and website visitors
for exactly the same reason. People hardly ever read every word of a
 web page. So when your pages have heading tags, visitors are able to
 quickly scan your pages and easily tell what they are about.

Anchor Text Links
These are links within your content based on a single key phrase that links
 directly to another page on your site that is also about that specific
keyword or phrase.

Alt Tags
An alt tag is the text you see when you mouse-over a photo or graphic
on a website. Alt tags are best when they contain a key phrase that
 describes in words what the picture is about.

Google Analytics
We generate and send Google Analytics reports to you by email that
 tell you exactly what keywords your visitors searched for and even
 which search engine they used to find your site.

Html Sitemap
We generate and add two sitemaps to your website. The first, called
an html sitemap, appears as a web page on your site. The html sitemap
 is helpful to both visitors and search engines when navigating through your
site.

XML Sitemap
The second is called an xml sitemap and it is a file that lists URLs for a site
 along with additional metadata about each URL when it was last updated,
 how often it usually changes, and how important it is, relative to
other URLs in the site so that search engines can more intelligently crawl the site.

Website Redesign
Directory One will redesign and rebuild your current website to include
proper html coding, cross browser compatibility, CSS architecture,
 search engine friendly navigation and image optimization.

CSS Architecture
The way your site looks, for example font styles, colors and sizes will
 be separated from your content. By creating what are called
include files; CSS enables much greater efficiency should website
 changes be required in the future. In other words, when we change
 something once, it will automatically change everywhere.

Site Structure
The file names that appear in the address field of your web browser
will contain your primary key phrase for that page separated by dashes.

Keyword Research
This process is based on your input and will be combined with Directory One’s
proprietary keyword research tools, which will identify the best possible key
phrases for optimizing your website.



Metatags
Metatags include a title tag that contains the primary key phrase, which best
describes what the page is about, and is what you want to rank for. The title
tag appears in the blue strip at the top of your browser, so both your visitors
and the search engines are able to see it.

The next important Metatag is called the description, an eight to ten word
sentence or phrase that describes what the page is about.
The third Metatag is the keyword tag that contains up to six key phrases in
order of priority which best describes what the page is about. These key
phrases are also the business terms you want to rank for.
Directory one will create unique metatags that contain the best possible key .

Advanced SEO tools, training videos, downloadable strategy guides, and other resources packed with practical tips to help you market your website, build viral buzz, capture top search engine rankings, improve website monetization, and increase conversion rates. The mission of SEO is to make the site's content worthy of higher search engine ranking for your target audience by being more relevant and competent than the competition's. Our free SEO tips and advice and supplemental services optimize and help your search engine rankings traffic and profits . SEO services including placement advice, tips, information and hints to improve your search engine rankings and traffic relative to the existing leaders. Alongwith SEO services we also design a search engine friendly website which helps in having top search engine ranking in Google, Yahoo, MSN etc. Our job is to bring your website on the top search engine ranking in all major search engines and directories with our knowledge and expertise with in depth knowledge and daily updating of ongoing strategies in SEO. We a leading SEO company in India having expertise in search engine submission, internet marketing, search engine placement, search engine marketing, search engine ranking with aggressive SEO strategies. Grow your business with Search Engine Rankings' SEO services. There are a number of SEO services which can help improve the organic search engine rankings of a website. This is in between black hat and white hat approaches where the methods employed avoid the site being penalised however do not act in producing the best content for users, rather entirely focused on improving search engine rankings. If you search on your best keywords you will see the sites with higher search engine rankings. If you do all this right, you will have a Website capable of maintaining desired revenue goals while achieving higher search engine rankings in the organic sections of search engine results pages. How to choose the right keywords, how to analyze your competition, what site submission involves and how it is best accomplished, when and why and how to monitor your search engine ranking, complete with search engine optimization tools and aids. All that you really need are sample keywords used for search engine ranking. Simply put, you can never have sufficient search engine ranking. No matter what type of organisation you operate, it's possible to improve your site's search engine rankings

This SEO optimization process is often viewed as a struggle to rank well for just a few keywords, instead of a struggle to satisfy the needs of those entering the query That is not really the goal - you should satisfy the user by being an expert and giving them valuable competent information. Designed for do-it-yourself novice users or anyone with a need to learn SEO optimization with little or no HTML experience, this tutorial discuss how to optimize your Web pages without utilizing spamming techniques. Not only is it a copyright violation, but it will result in duplicate content and will cause SEO optimization difficulties. Advanced topic: How to Solve Web Server Technical Issues To help with your SEO optimization projects, it is critical that technical barriers to ranking be removed. 

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AdSense for Search for revenues

AdSense search box for your Web site

If yours is a site that’s hundreds of pages deep, such a
 search capability forboth the site and the Web is essential.
Even if you have a smaller site though,search is an important
 element. Users may come to your site and find only
part of what they’re looking for.

AdSense for Search gives you the search capabilities
you need, but you haveto use it well. You have to work
through a few things, including figuring out how your revenues
 will be made and what kind of search options will be best
for the visitors who come to your site. You also have to think
 about whetherit’s worth customizing your search box.

When it comes to searches that really turn up results, Google
 is the King of the Hill. A dozen or so other search engines
 are out there, and some of themeven offer search capabilities
 for Web sites and enterprises; but none of them
match the power of Google and none of them have gained
 the confidenceof users like Google has. Google’s known
 for results, and that’s why usingAdSense for Search
 makes so much sense.

If you’ve had a Web site for any amount of time, you’ve
 probably already  discovered that you must have search
capabilities on your site. Whether thosesearch capabilities
 are only for your Web site or are for the entire Web is a
decision that’s best based on the amount of content you
have on your site,but it’s probably no secret to you that
users want search capabilities. In fact,you may have already
 added Google Search to your Web site, using either
Google’s free search capabilities or the Google Custom
Search Engine.


A visitor to your site types a search query into your
AdSense-enabled Google search box in hopes of finding
 something either on the Web as a whole or just on your
Web site. You don’t get paid just because the visitor used
 the search box on your Web site. Instead, you get paid if that
visitor clicks one of the ads in the search results that are
 shown from thesearch box that you put on your page.
It’s a secondary-click revenue stream,which means that,
 with AdSense for Search, the revenues are admittedly a
little harder to get to. Visitors must first use the search box
 and then clickthrough an ad for you to get paid.

Just because it’s not a direct click doesn’t mean you
should ignore thepotential of this AdSense approach.
 The fact is that every site has visitors that won’t find exactly
 what they’re looking for. If they found your site with
a search engine, they’ll likely go back to that search engine
 and refine theirsearch term. If they found your site directly
 and it doesn’t contain what theywant, they’ll probably surf
 away to search for what they want.

Also, if you already have search capabilities on your site,
 visitors who use those capabilities are already seeing the
 ads that are shown in the search results. You’re just not
 getting paid for them. If you have the capability
anyway, you should at least be able to collect revenue
 from increasingGoogle’s confidence level.

AdSense has been particularly important for delivering advertising revenue to small websites that do not have the resources for developing advertising sales programs and sales people to generate revenue with. AdSense for video allows publishers with video content to generate revenue using ad placements from Google's extensive advertising network including popular. Learn how to link Google Analytics with your AdSense accountin our Help Center and start identifying revenue opportunities. Google AdSense is a program in which enterprises can display Google advertisements on Web sites and earn revenue from hits that generate traffic for the Google search engines. How to Adsense guide We have already shared many article related to How adsense works, How to trick adsense and how to increase adsense revenue. Adsense Revealed Revenue share between Publishers and Advertisers. Google Adsence is the best revenue sharing ads policy but, the only fear using Google Adsense is that it can unapprove you any time. Google AdSense tips that will increase your revenue with a minimal investment in time and no additional resources. Google AdSense is a pay-per-click PPC program that can give you advertising revenue from each page on your website with a minimal investment in time and no additional resources. Here you will find some simple and effective AdSense tips that will increase your revenue. AdSense also gives you the opportunity to maximise your revenue by simply giving your readers that little impetus to click on the ad. The recently introduced features of Conversion Bonus and Revenue Generating Toolbar have added some extra zing to the working of Bidvertiser and its worthiness as a Google AdSense alternative. Use Google AdSense generate revenue by including relevant ads on your website. Revenue from Google Adsense stilldeposits thousands of dollars into my bank account each WEEK and itcould be doing the same for you right now!. Google AdSense is an ad-serving program run by Google which offers a primarily PPC Pay Per Click revenue model, meaning that every time an ad gets clicked, you or HubPages and Google make money. When a website visitor clicks the ad, the site owner receives revenue from the AdSense program, which Google receives from the advertiser. These advertisements are administered, sorted, and maintained by Google, and they can generate revenue on either a per-click or per-impression basis. Tweet If you want to grow your website and your ad revenue, you need to understand your audience. Grow revenue: Make changes based on how earnings are affected by aspects of user behaviour such as visit frequency and page depth. Google advertisements on Web sites and earn revenue from hits that generate traffic for the Google search engine s. The Google algorithm s are designed to interpret context in such a way that irrelevant results are discarded and only those most likely to produce revenue are delivered. Google com earns most of its revenue by allowing other website owners to advertise on their search results pages. Even though Google will not reveal how much you are earning for each ad that is clicked from your site, you can still login to your account at any time and see the total amount of revenue you've generated that day, week, month, year, etc. You can mix it it with other ad network to increase your blog revenue. Harsh, can I use Superlinks and Adversal both at the same time on my blog to generate revenue ?. Could you give me more info about your revenue here. I would specially like to know how much impression you have given Page views and how much revenue you generated out of it. You have the opportunity to generate revenue for Google advertisements that you display on your website or individual Web pages that you publish to or at least have partial rights to. Gold level ad program in order to see surge in terms of revenue. Whenever your visitors use the Revenue Generating Toolbar for searching anything, you earn money! The toolbar itself is open to a lot of customizations such as addition of home page links and different logos. By placing ads on websites, people can earn a percentage of the revenue that Google makes for sponsoring the ads. I had the content and the traffic, but not the revenue. After implementing your suggestions in a methodical manner, complete with the daily journal , my daily revenue has exploded.


Google AdSense tips that will increase your revenue with a minimal investment in time and no additional resources. Here you will find some simple and effective AdSense tips that will increase your revenue. The following AdSense tips you have probably heard before but they are worth repeating

How to Adsense guide We have already shared many article related to How adsense works, How to trick adsense and how to increase adsense revenue.

google adsense adsense website website for sale website traffic adsense traffic wordpress adsense established website for sale domain youtube views backlinks.

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Search Engine Optimization Tools

There are a myriad of free SEO

tools available, and even many sites that list these free tools (the compendium sites are generally supported by advertising, and must therefore practice good SEO themselves to be successful!). Some good sites that list (and provide links) to free SEO analysis tools http://www.trugroovez.com/free-seo-tools.htm, http://www.webuildpages.com/tools/, and http://www.seocompany.ca/tool/11-link-popularity-tools.html. Some of the most useful (and free!) single-purpose SEO tools are: NickeBot: a keyword discovery tool that helps pinpoint the right keywords for optimization, http://www.nichebot.com/. The SERPS Tool: the SERPS (or Search Engine Positioning) tool helps you discover your ranking across Google and other major search engine in one fell swoop, http://www.seo-guy.com/seo-tools/se-pos.php. Meta Tag Analyzer: checks meta information for errors and relevance to page content, http://www.seo-guy.com/seo-tools/se-pos.php. These tools can definitely be time savers, particularly if you have a large amount of content you need to optimize. The price is certainly right! Individual tools also can serve as a reality check: by running your pages through one of these tools you can get a pretty good feeling for how well you have optimized a page. However, you should bear in mind that there is nothing that one of these tools can do for you that cannot also be done by hand given the knowledge you have learned from this article. Individually, SEO analysis tools available on the Web can help you with your SEO tasks. However, to get the most from these tools you need to understand underlying SEO concepts, as explained in this article, before you use these tools. Over time, as you progress with SEO, you will probably accumulate your own favorite SEO analysis toolkit.

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AdSense and Search Engine Optimization

Search engine optimization is a lot

like trying to catch the steam that you
breathe on a cold winter day. You can see it. You know it exists, but there’s
no way to actually contain and quantify the steam. You can see the results
of SEO and you can figure out how best to achieve it, but it’s still possible to
do everything right and not achieve the ultimate goal — landing the very first
listing on a search engine results page, or SERP.
Good news though, you don’t necessarily want to be the very top listing on a
SERP. Think about this — how often do you click the first search result and
not go any farther? Even if you find exactly what you’re looking for on the
first page you jump to, you still click through some of the other results just
to make sure the first page isn’t lying to you.
As a general rule, I go through the listings of about ten results pages, just to
make sure I’m getting the best info. Admittedly, I may be a little more patient
than your average searcher. Most people don’t go much deeper than the
second page of results. Because you should probably be targeting your Web
site to normal folks rather than obsessive-compulsive types like me, you want
your Web site to fall somewhere on the first or second page of results. If it
does, you’re fine — you can count your search marketing efforts a success,
even if your site isn’t at the very tippy-top of the first SERP.

The crawler uses a very lengthy and complicated algorithm as its search
formula. The algorithm compares the number of times a keyword is used to
indicators that tell it if that keyword is important on the Web site. Like color
coding, that algorithm makes it possible to define a Web site in terms of how
it relates to a specific topic.
Algorithmsin general are computer programs that systematically solve problems
 such as determining how many times a keyword is used on a Web site.
They’re complicated creatures, highly technical in nature, and they are a
search engine’s lifeblood — which is why they’re so jealously guarded. Just
try to pry Google’s secret algorithm from their tightly clenched fist and see
where that gets you.
The crawler takes a stab at what your Web site’s all about by registering the
site’s keywords. The crawler then takes another look at the site, this time
considering those keywords in the context of the Web site

Getting the number-one keyword down is like
shooting fish in a barrel, but you can’t stop there. You need a larger pool of
keywords to get you started. If you keep brainstorming additional words,
you’ll probably come up with the following keywords:
Search engine
Search
Marketing
List
Link
Linking strategy
Alt tags
Metatags
Metadata
Media
Content
Social media
That’s just the short list. If you really put some time into brainstorming the
SEO topic, you could come up with a couple hundred words. And don’t forget
phrases, too — up to three words. They’re more useful and help you target
better than just single words.

The CPC,or cost-per-click,is the amount that it costs an advertiser every
time one of their ads based on that keyword is clicked. That amount is
paid to Google, which then distributes portions of the money to AdSense
publishers that allow those ads to be shown on their Web sites. Of
course, Google keeps a fair chunk of it to line its own pockets, too.

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Server-Based Anti-Spam

The single biggest hurdle

when hosting your own e-mail addresses is filtering spam. If you have an account with Gmail, Yahoo! Mail, or one of the other many free e-mail providers, it is almost certainly filtered for junk and viruses by some pretty sophisticated software.

When you first create your own hosted addresses in your control panel, they
most likely have no filters on them at all, which can make for a messy — and
dangerously vulnerable — e-mail account.

Most web hosts provide optional spam filters that you have to turn on and
configure yourself.

These different spam filters work in different ways and require some monitoring
and configuration, but they will help you greatly reduce the amount of spam you receive.

Many filters are available. BoxTrapper and SpamAssassin are two of the most
common filters.

Find your options by logging in to your control panel and looking for the Mail
section. In that section, if your host provides them, you will see some spam
protection options.

On cPanel, for example, BoxTrapper and SpamAssassin are almost always
installed. Here’s how they work.

BoxTrapper prevents any e-mail address from sending mail to you unless it is
on a whitelist.

A whitelist is a list of allowed e-mail addresses. Users can also create a blacklist that contains banned e-mail addresses. The same terms are used to apply
to IP addresses when dealing with website security.

E-mail addresses can get onto a BoxTrapper whitelist in two ways:
 You manually add them to the list  The senders verify they are real.

BoxTrapper sends an e-mail to any unverified senders asking them to
respond to prove that they are legitimate senders. Spammers who send out
e-mails automatically en masse using fake e-mail addresses can’t reply to the
verification message, and BoxTrapper will block messages that come from
those addresses. See Figure 3-10 for the BoxTrapper Configuration screen.
BoxTrapper holds blocked e-mails in a queue for moderation, so you have to
remember to log in periodically and check for legitimate e-mails that
inadvertently have been blocked. This can be a pain to do, especially if you get large
quantities of junk and have to pick through the junk in the queue to find real,
non-spam messages.

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