Top Google AdSense Tips-who publish AdSense ads

Top Google AdSense Tips website

People who publish AdSense ads on their
 Web sites are always working to
find new ways to increase their earnings
 from AdSense ads. Usually, that
means creating new Web sites and blogs
 and then populating them with content.

Not everyone has time to keep up with
 all that, so some people who publish
AdSense ads on their Web sites have
come up with an innovative way to
show AdSense ads without investing
so much time and effort.

Make your site easy to navigate by
creating a consistent navigational
structure across your site and by making
 that navigational structure
obvious to visitors.Nothing’s worse
 than getting stuck on a Web page
without a link to the home page or
another way off the page without
using your back button or closing
your browser completely.
Include relevant links to other Web sites.


Use a site mapa text document that
 links to every page on the site
and submit it to Google.To submit your
 site map, you have to be a
member of Google’s Webmaster
 Central, but signing up for that is as
easy as signing up for any other Google account.

Google AdSense -  earn revenue from online content



Include clear, relevant content.
Make sure the HTML that makes
 up your site is written correctly.
Repair broken links as soon as
they’re noticed.
Allow crawlers access to your Web site
 by including a robots.txt file in
the design of your site.The robots.txtfile
has two lines:
User agent: *
Disallow: /
Create the file with a text editor, such as
 Notepad, save it using robots.
txt, and then when you upload your
Web site to a server, be sure to
also upload this file.The file tells
Web site crawlers that they’re
welcome to look at all the pages
on your Web site.

Design your pages for users, not for
search engines.Users come to your
site because they need something.
Design your site so that the visitors
you’re targeting get exactly what
they need — information and products
that they’re searching for. By designing
 your site with your visitors in
mind, you’ll automatically hit most
of the requirements that search engines
have for ranking you in search results.

Choosing the right keywords
Choosing the right keywords is a bit of a science
but it’s also a bit of old fashioned luck.
 No keyword guide is out there for the
 perplexed that cantell you whether the
 keyword is perfect for this or that subject.
 Instead, thewords that apply to your
subject are what they are. So, the best
 place to startlooking for the right keywords
 for your topic is to brainstorm all the words
that are most prevalent when the topic is in discussion.

Use the Color Picker to the right of each
 ad element  Border, Title,
Background, Text, and URL  to choose
a new color for an element.
a color palette opens from which you can
 choose other colors.
Note that after you make the change, the
 sample ad in the lower-left
corner of the wizard screen changes to
reflect the new color.
 Play with your Color Picker just a little
so you can get a feel for how wild
you can make your ads. I don’t recommend
making them wild for actual
use, though. My strong advice to you will
 always be the simpler, the
better.

Select the channel you want to use to track
your ad and then click
Continue. Remember that channels are
categories that
 you create so you can keep
up with how specific ads perform.

Using Multiple Ads
Having multiple ads means more chances
 for site visitors to click your ads.
With that reasoning, many Web site owners
 who add AdSense to their pages
automatically put as many ads as they
 can on their Web site.
Using multiple ads — more than one ad
 unit per page is usually a recommended
 practice. Having multiples gives you the
 opportunity to catch your
site visitors in more than one location.
 It also allows you to include ads on
your site that may appeal to different audiences.

Getting in the zone
A zoneis an area of your Web site that draws
 readers’ eyes. Most Web sites
have a header zone, a content zone, and a
 sidebar zone. Visitors focus on
each of those areas for a different reason.
The content zoneis where visitors focus
 most of their attention.
This is where the main content of your
 site is found, and
 that’s what your visitors are looking for.
 Content is first,links are secondary.
Don’t get fooled, though. Links
may be secondary, but they’re still
an important part of the site.

Types of search
Conduct a site search
Conduct a Web search
Conduct a targeted search
See results returned on your Web site
See results returned on the Google site




Besides, if the visitor will leave your site anyway to
search for the information she’s looking for, why not
 give her the option of searching from your site?
The visitor benefits in time saved, and you benefit in
 the possible revenue stream. Plenty of options for the types
 of search you can allow are available, too. Users can Conduct
 a site search Conduct a Web search
Conduct a targeted search See results returned on your
 Web site See results returned on the Google site It’s not
 just plain vanilla search, in other words.

You can really punch up your search capabilities so
 that your site visitors can search with style and find
 what they’re looking for. You can even direct the
search so that users aren’t pulling information
from your competition.

There’s one small issue of which you might want
 to be aware upfront. When
you’re creating a Google Gadget with the intent
 of embedding Google AdSense
code into it, you first need permission from AdSense.
 AdSense doesn’t usually have a problem with
 granting that permission, but without it, your ad probably
won’t show up properly in the gadget.

To get permission, you have to e-mail Google AdSense with their support form
found at www.google.com/adsense/support/bin/request.py. Enter
your contact information in the form, and then, in the text box provided for
questions or statements, write a brief request to use AdSense in your gadget.
If you already have an active gadget that is popular, be sure to include information about it. If you’re creating a new gadget, include that information too. And
don’t forget a description of your gadget. Google will make the determination
to allow you to use AdSense in your gadget on a case-by-case basis.
You may have to wait a few days to get a response from AdSense, so think a
little ahead of the game if you’re trying to meet a specific deadline.
Another issue to keep in mind when you’re creating your gadgets with
AdSense embedded in them is that the combination of the two isn’t something that Google came up with, so there are times when gadgets and
AdSense don’t play well together.
This can result in either the gadget that you’ve created not being shown or
the AdSense ad not being shown. There’s no known fix for this issue right
now. Google’s working on it, so you’ll see that your ads and gadgets display
well for a time and then they’ll crash.

If that disposable income is available, why wouldn’t you want to tap into it?
Most Web site owners do feel that urge, so they’ve created mobile-friendly
Web sites that allow cell phone-enabled Internet users to access their content whether those visitors are sitting on the bus or climbing the Rocky
Mountains. Of course, with mobile Web sites, Google will find a way to monetize these mobile-friendly sites.
Enter Google AdSense for Mobile,which is a program that allows you to put
ads on your Web site that can be displayed on mobile browsers. Visitors surfing your site with a mobile phone can see and click these ads, and you can
earn some bucks even in this smaller format.

Nearly half of all mobile Internet users use mobile Web sites only to find
tidbits of immediately useful information. Mobile surfers don’t usually surf
just for the fun of being on the Internet — they save major surfing for when
they can sit at a computer and see pages displayed more than a few words
at a time. In part, that’s because mobile Web sites are usually pretty poorly
designed still, despite the fact that the mobile Web has been around for
awhile now.
It’s hard to get the hang of how a Web site should appear on a cell phone
screen. Many Web site owners make the mistake of designing their Web site
for the computer screen and then enabling it for mobile phones without
changing site design. You can do that, but the results won’t be the most
useful site a mobile surfer comes across.
Enabling your site for mobile users is easy — for the most part. In most
cases, it requires a small switch in the encoding of your Web site from HTML
(HyperText Markup Language) to XHTML (eXtensible HyperText Markup
Language) or another mobile-enabled Web design language.
Some mobile applications, however, require PHP— hypertext processor(I
have no clue how the popular acronym gained the first P). PHP is a serverside processing language because scripts(or applications) are run from the
server rather than from the computer that the application appears on. This
makes it much easier to have rich programming on Web sites, which doesn’t
depend on the computer a visitor may be using.
Because of the way it works, PHP makes creating rich, detailed mobile Web
sites a much easier process. The cool part is that if you have a Web site written in HTML or XHTML, changing it to PHP is often as easy as changing the
extension of the files that make up the site from .htmto .php. Really.

Top Seo Practice-key to Google success

Increasing your ranking on Google

• Off-page optimization is your key to Google success.
• Your success on Google is based on which websites are linking to you and how they link to you.
• Link quality is essential for improving SERPs.
• When engaging in a reciprocal link, make sure that the website that is providing a link back to you has an equal or greater
Google PR. This is important for maintaining a favorable Google PR balance.
• There are essentially three types of links: one-way, reciprocal, and three-way linking. One-way links, especially if they are
from a page with a high Google PR, are the best.
• The most effective way to identify the right sites to get links from is to identify who is linking to your competition. You can
do this by using search engine optimization software or by using major search engines.
• Sources for identifying inbound links to competitors include Google, Alexa, and SEO tools.
• Use the proper link text when link building.
• Always include your keywords and/or keyword phrases in your link text.
• When link building, remember that quality attracts quality.
• Be persistent, take massive action, and the links will come.

• Build your inbound links with the help of:
• article marketing
• link exchanges/link requests
• directory submissions
• blogging
• social bookmarks
• press releases
• RSS feeds
• forum marketing
• authority links
• social media sites
• Google places
• Give people a reason to link to your website.
• Use outsourcing to free up your time and complete repetitive
tasks.
• Be cautious of some automated link building tools as theycan negatively impact your website ranking.

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Best ways to promote your video

SEO guide for promote your video

YouTube.Begin by creating an account.
 Once you register, you’ll have a number
of options available to you. Click on your
username and select “Account.”
 If you click on “Profile Setup” in
the left margin, you’ll see a place to
 enter your URL. In addition,
each time you upload a video, you can
enter a description. When writing your descriptions,
 alwaysstart with your URL in the beginning.
 Doing so makes the link visible and active.

One of the best ways to promote your site video
 and, therefore, your link, is to tell others about it.
 YouTube has a subscribe option so once you
 learn more about YouTube and create a
“channel,” you can drive your visitorsdirectly
 to your videos. Once there, visitors
can take advantage of a number of rating options.

 You can also customize your channel with
 various features including comments,subscribers, and so on.
YouTube videos are ranked by the number
of subscribers, “Likes,” and comments.
Whenever you produce a video, send a link to
your list, post a link to the video on your site,
 and encourage users to comment.
Thiscan help your ranking in Youtube and may
encourage third-party websites to embed the
video directly into their content. Sharing and
 embedding videos means more links to
the video itself, which in turn creates more
 link juice. Over time the number and quality
 of links pointing to your site, through your
Youtube link, gain authority which helps your rankings.


you simple ways of creating professional
 looking videos. Spend some time learning
the art of video making or just use your
webcam. Publishing videos is relatively easy
 and video production doesn’t need to be
complicated. Once you know how to produce
a simple video, you can fuel your link-building
 efforts in a powerful way.

Social media can be a great way to buildquality
 third-party links that add value to your own
 website or blog by passing link authority to
your digital assets. If you aren’t actively engaged
with social media, get started today.
The sooner you become active
with social media the faster you build authority
and the more value you create for SEO.

Forum Marketing-seo-tips

effective SEO technique

The Internet is an amazing place. If you have a
question, about anything, you can usually find
 the answer online. This is especially
true when it comes to search engine optimization,
 pay-per-click, and other forms of online marketing.
 In fact, when searching for an
answer to a question via Google or any
search engine, you’re bound to find a listing
 for a blog post or forum post. Forums are
essentially large communities where similar
minded people share ideas, ask questions, and answer them too.
Forums have been around a long time.
In fact, if you visit www.big-boards.com,
 you’ll find thousands of forums listed. Many of
these forums have tens of thousands of members.
These communities are large and provide the
 type of interaction you need to
answer any question on a particular topic.

Forums have become so popular that
I launched my own forum Internet Marketing .

The benefit of having my own forum is that

I can manage the conversation and take advantage ofthe many benefits of being a
forum owner. However, you DON’T need to own a forum to benefit your search engine optimization.
How can you use forums to improve your rankings? The answer is quite obvious. You can use forums to generate inbound links to
your websites and blogs. The question of how to do this is what we are focusing on.

• Is the forum related to your niche?
• Is the forum well established? Is itnew or has it existed for some time?
• Does the forum have a good Google PR?
• Does the forum seem active?
• Does the forum allow links in your signature? Are the links “do follow” links?

Once you have researched possible forums and
created a list of atleast ten that meet your criteria,
 it’s time to register and start posting.

Before you start posting there are a few
things you’ll need to take care of. The
 first is to register for the forum accepting the
terms and conditions. This is usually a very
 simple process that may require a valid email and clicking on a confirmation link.Once
complete, you can log into the forum and visit your control panel.

Rewriting Keyword-Rich URLs

rules for your .htaccess file

Modify the .htaccessfile in your seophpfolder like this:
RewriteEngine On
# Rewrite numeric URLs
RewriteRule ^Products/C([0-9]*)/P([0-9]*)\.html$ i
/product.php?category_id=$1&product_id=$2 [L]

# Rewrite keyword-rich URLs
RewriteRule ^Products/.*-C([0-9]+)/.*-P([0-9]+)\.html$ i
/product.php?category_id=$1&product_id=$2 [L]

Load http://test.example.com/Products/Tools-C5/Super-Drill-P9.html

The new rule matches URLs that start with the string Products/, then contain a number of zero or more
characters (.*) followed by –C. This is expressed by ^Products/.*-C. The next characters must be one
or more digits, which as a whole are saved to the $1variable, because the expression is written between
parentheses — ([0-9]+). This first variable in the URL, $1, is the category ID

After the category ID, the URL must contain a slash, then zero or more characters (.*), then -P, as expressed
by /.*-P. Afterward, another captured group follows, to extract the ID of the product, ([0-9]+), which
becomes the $2variable. The final bit of the regular expression, \.html$, specifies the URL needs to end
in .html.
The two extracted values, $1and $2, are used to create the new URL, /product.php?category_id=
$1&product_id=$2. Figure 3-13 describes the process visually.

AdSense for Video

AdSense for Video

AdSense for Video is the newest addition
 to the video family for AdSense. So
new, in fact, that it’s still in beta testing,
 and is only available to a certain number
of participants. To be selected, you also
 have to meet certain restrictions:
You must have a Flash 7 player that you
can control.

You must have 1,000,000 or more monthly
streams — that’s a million times a month that
 your video is viewed by site visitors. Don’t let the
number scare you. It’s not all that uncommon for a popular YouTube
video to get a million or more views in a month’s time.
You must be a U.S.-based Web site owner who publishes AdSense ads on
your site and you must have a primarily U.S. viewership.
If you meet these requirements and want to display AdSense for Video ads.


While the ad is showing, the video that should be playing in the player is
paused. Then, when the ad is finished, the area in which it is displayed
shrinks back but still displays a link to the advertiser. The video that you
have set to play should then begin on its own.

Text overlay ads don’t contain any actual video. They are simple text ads
that overlay the lower one-third of the player. Your video plays as usual but
the link remains available throughout the whole video.
There is no inherent advantage to one type of ad over the other — InVideo or
Text Overlay. It’s mostly a personal choice that should be governed by what
you and your visitors prefer.

Putting AdSense video capabilities into place on your Web site differs a little
with each different type of video capability AdSense offers. The simplest path
to take involves using click-to-play video ads, whereas AdSense for Video is
definitely a bit trickier.

Implementing click-to-play video ads is as simple as choosing the right format
(large rectangle, square, wide skyscraper, and so on) and enabling graphic
ad displays. Choosing the right format for video ads

Micromax Canvas-wao

Micromax A110 Canvas 2 Android smartphone.
Announced 2012, October.
Features 3G, 5.0″ IPS LCD capacitive
 touchscreen, 8 MP camera, Wi-Fi, GPS, Bluetooth.
XDA Developers was founded by developers, for developers.
 It is now a valuable resource for people who want
to make the most of their mobile devices, from customizing
Micromax Canvas Entice smartphone with 5.00-inch 480x800
 display powered by 1.2GHz processor alongside 512MB RAM
and 5-megapixel rear camera.


Micromax Canvas 2 A110 price in India is Rs. 8,578 on 6
 December 2014. Check out Micromax Canvas 2 .


Management Grade Job India

Management Grade Job India

Prathama Bank invites applications from
 Indian citizens, for the post of Officer in
Middle Management Grade Scale III,
Officer in Middle Management Grade Scale II,
 Officer in Junior Management Scale I Cadre and
 Office Assistant (Multipurpose) from Indian citizens who
 have been declared qualified at the Online
 CWE-III for RRBs conducted by IBPS during
September/October 2014

  1. Officer Middle Management Scale-III : 04 posts, Age : 21-40 years, Pay Scale : Rs. 25700 – 31500/-.
  2. Officer Middle Management Scale-II (General Banking) : 27 posts,  Age: 21-32 years, Pay Scale : Rs. 19400 – 28100/-
  3. Officer Middle Management Scale-II (IT) : 08 posts,  Age: 21-32 years, Pay Scale : Rs. 19400 – 28100/-
  4. Officer Middle Management Scale-II (CA) : 01 post,  Age: 21-32 years, Pay Scale : Rs. 19400 – 28100/-
  5. Officer Middle Management Scale-II (Law) : 01 post,  Age: 21-32 years, Pay Scale : Rs. 19400 – 28100/-
  6. Officer Junior Management Scale-I : 74 posts, Age : 18-28 years, Pay Scale : Rs. 14500 – 25700/-
  7. Office Assistant (Multi Purpose) : 274 posts, Age :  18-28 years, Pay Scale : Rs. 7200 – 18300/-
 Apply Online at Prathama Bank website on or before 20/12/2014 only.


View Details:http://www.prathamabank.org/Recruitment-Careers.html 

Airport Authority of India -Job Opening

Airport Authority of India -Job Opening

Post for Junior Executive
  • Junior Executive (Technical) : 01 post 
  • Junior Executive (Architecture) : 02 posts
  • Junior Executive (Human Resources) : 06 posts  
Age : 32 years for SC and 30 years for OBC.

Pay Scale : Rs.16400-40500

How To Apply : Apply Online at AAI website on or before 26/12/2014 only for first phase.

View Details: http://www.aai.aero/employment_news/careers_SRD.jsp

OnePlus One-India subcontinent

OnePlus One-India subcontinent


The OnePlus One in India seems to have finally
 come to a conclusion, but not in a good way
 for prospective owners of the device in the
subcontinent.
 It turns out the situation is exactly like
OnePlus said it would be - Cyanogen will
 not be updating the OnePlus One units sold
 in India. This has now been clearly stated by
 the software company itself. Only people who
 buy the 'global' version of the OnePlus One
 will get continued support from Cyanogen. Those
 who buy the Chinese variant of the phone will see
 it run Color OS as before, while those who buy
 the Indian variation will have it delivered
 running CyanogenMod 11S like the global model,
 but won't be getting any updates to that ROM.


 OnePlus has committed to fast tracking development
 of its own ROM for the Indian OnePlus One,
and a first alpha release should come soon -
with a more stable iteration planned for February.
 This ROM will be based on Android 5.0 Lollipop,
 will allegedly be bloat-free, will retain Google's
Material Design, and will be flashable on the phones
 that shipped with CyanogenMod. Initially, OnePlus
 said Cyanogen, Inc. did an exclusive deal with
Micromax for the Indian market. And this meant
 that the custom ROM company would not be providing
 updates for OnePlus One units sold in India where sales
 began last week. Then, a few days ago, Cyanogen issued
a strangely worded blog post which seemed to imply that
 it would actually support India-sold OnePlus One devices.

Scientist / Senior Scientist Job-NEERI

Applications are invited for Scientists

 form  Indian Nationals 


Following positions of Scientists



  • Scientist / Senior Scientist : 04 backlog posts, Pay Scale : PB-3, Rs.15600-39100  Grade Pay Rs. 6600 / Rs.7600, Age : 32 / 37  years
  • Scientist / Senior Scientist : 05 current posts, Pay Scale : PB-3, Rs.15600-39100  Grade Pay Rs. 6600 / Rs.7600, Age : 32 / 37  years
  • Application fee of Rs.100/- per application in the form of crossed Demand Draft drawn in favour of Director, NEERI and payable at the State Bank of India, NEERI Branch Branch Code No. 04224
    , Nagpur.

    Application should be sent to the Director, NEERI, Nagpur at the above
     address in an envelop before 09/01/2015.



    View Details: http://www.neeri.res.in/recruit.html

    Faculty jobs-Sardarkrushinagar Dantiwada Agricultural University

    Faculty jobs-Sardarkrushinagar

    Post For Assistant Professor


  • Assistant Professor : 98 posts, Pay Scale : Rs. 15600-39100 AGP  Rs. 6000 
  • Subject Matter Specialists : 07 posts for Krishi Vigyan Kendra, Pay Scale : Rs. 15600-39100 AGP  Rs. 6000
  • Application Fee : Rs. 500/- No fee for SC/ST only through
     Bank Draft in favour SDAU Fund Account.

    Apply Process : Application duly filled in should reach the Registrar, Sardarkrushinagar Dantiwada Agricultural University, Sardarkrushinagar - 385506, District : Banaskantha (Gujarat State) on or before 26/12/2014.


    View Details: http://www.sdau.edu.in/index.php?option=com_content&view=article&id=89&Itemid=1207&lang=en

    Android 5.0 Lollipop-Motorola Moto G

    Android 5.0 Lollipop-Motorola Moto G

    Android 5.0 Lollipop is now seeding to
     Motorola Moto G (2013) smartphones in India.
    The latest OS version is seeding to dual-SIM
     Moto G XT1033 devices over-the-air. The new
     Android build arrives a couple of days after the
     manufacturer updated its Motorola Update
    Services app on Moto G devices in India,
    and a tad over two weeks after the initial soak test.

    The software version of the Android 5.0 update is
     220.21.16.en.03. Android 5.0 Lollipop brings a host
     of improvements to the budget friendly smartphone,
     headed by fresh material design for the UI,
    as well as brand new ART runtime.Tech News
    The latest version of Google's Android mobile OS,
     5.0 Lollipop, could be coming to your smartphone
    very soon. Here's the latest news on which phones
     will be getting it, and when it's scheduled to arrive.

    Meizu has announced a new smartphone

    Meizu new smartphone

    Meizu has announced that it will unveil a new
     smartphone on Monday, December 8.
     In an interview with Chinese portal ZOL,
    the company's VP Li Nan referred to the
    device as a "quality smartphone" aimed at
     young people. Although Lan didn't provide
     any more details, it is highly likely that the
    device in question is the much awaited
    low-cost Meizu K52 which recently
    popped up on the GFX Bench database.

    The smartphone, which is said to run
    Android 4.4.4 KitKat and sport a
     MediaTek MT6752 chipset with octa-core
    CPU at 1.7 GHz, a 4.6 inch 1920x1080
     pixel display, 2GB of RAM, and 12GB of
    internal memory, is expected to be priced at
    around 1,000 yuan around $160.

     In addition, Lan also mentioned that the
    company has no plans to introduce
    MX Mini models, saying that the Meizu MX4
    and the MX4 Pro, featuring 5.36-inch
    and 5.5-inch displays

    Google AdSense-Enabling earn revenue

    Google AdSense

    You might be saying to yourself , this is truly
     fascinating stuff, but where does AdSense fit in to all this?”
     Wonder no longer. AdSense in its infinite
    wisdom, is working on software that would place
    AdSense ads directly into the RSS feeds that are
     pushed out to subscribers. The idea here is that even
    though you have content that’s pushed out to readers,
     you can still monetize that content with ads.

     This is an especially valuable concept for Web site
    owners out there who provide complete content in feeds.
    Often, a Web site or blog owner will only syndicate a
    small portion of his content, specifically because doing
     so forces the readers to come to the Web site
    to finish reading the content, which increases the chances
     that those readers will click any ads that are shown
     on the site. Pushing your ads out with your
    content gives you one more opportunity to get ads
     in front of readers.


    Create dynamiccontent — content that changes frequently.
    Have that content pushed out to your readers.

    Place ads within the content that remain intact,
     even if the reader doesn’t visit your Web site.

    It’s a grand idea, but the program is still in
     beta testing. And the beta testing is closed
     to new users — at least for a little while longer.
     So, even though the AdSense Web site advertises
     AdSense for RSS, you can’t access it.

    Creating an account in FeedBurner is easy enough. All you have to do is
    1.  Point your Web browser to www.feedburner.com.
     Feedburner’s home page loads on your computer screen.
    2.  Click the Register link in the upper-right corner of the page.
     The Create an Account page appears.
    3.  Enter the requested information in the Create an Account page and
    then click Sign In.
    4.  Enter the URL of your blog, podcast, or news feed into the text field
    and then click Next.
     A new page appears, giving you some information about your feed.
    5.  Read through the information, and then if you want, you can change
    the feed title or the feed address. When you’re ready, click Activate
    Feed.

    Earning with Feed Ads

    AdSense for Feeds doesn’t currently have a designation on the AdSense Web
    site. In fact, if you’re not specifically searching for the topic, you won’t ever
    find it. And it’s not just the information that’s hard to locate. Anything related
    to your earnings or the performance of the ads is also non-existent.
    At least for now, feed ads are tracked through AdSense for Content. I assume
    that will change when the program is finally released for general consumption. At that time, it’s most likely that — like other AdSense programs — feed
    ads will have their own sections.
    Until then, assigning a channel that’s specific to your feed ads is the best way
    to track them. Since the numbers for your ads will be lumped in with AdSense
    for Content data, without a designated channel you’ll never know what’s
    coming from your Web site or blog and what’s coming from your feed.

    Google AdSense offers the same type of service. The difference is that
    AdSense offers the ability to refer other programs or Web sites, rather than
    just offer the products that you like. For example, I use the Firefox Web
    browser, which is a personal preference, but I love it and think everyone who
    tries it will love it too. I include an AdSense referral button for Firefox where
    space allows on my Web sites.

    How ta Starting a Blog-Make Your Blog Work For You

    Making money and driving traffic to your blog

    To begin, you will create a new Blogger blog;
    review and navigate the Dashboard;
     and learn how to create, edit, delete,
    and schedule posts. Posts are the
    substance of a blog and should be regularly
    published, not only to keep your readers
     interestedin following your blog but to
    help improve your online ranking.
     Use labels to categorize blog content with adsence
     and allow visitors to quickly find
     what they are looking for.

    A Google Search Box can also be added
     to assist visitors in searching your site.
    Once your blog is setup, add a personal
     touch by adding a theme, adjusting fonts and colors, and
    adding desired gadgets sidebar items,
     as well as learn how to install a custom banner adsense for mobile.

    You may customize your blog’s settings Ads placement, such
     as inputting your e-mail address to review comments,
    modifying the Blog Description, adding HTML
    to put your signature at the end of each new post, or
    setting up a custom domain.


    It is important to design your blog with your
     audience and purpose in mind, and then incorporate
    that into the blog layout, color scheme, and overall functionality.

    Furthermore, you’ll learn how to make money
    with your blog. One of the most popular methods is
    by using Google AdSense. Blogger has a
    “Monetize” area of the Dashboard specifically to work with
    Google AdSense. Many bloggers also add affiliate
     links to their sidebars where you can make money
    from referring others to a service or product you
    personally use, like, and recommend.

    When you insert images into your Blogger
     blog, they are automatically stored to a
    Picasa Web Album.

    You may also create and link to additional
     albums. However, when adding an image
     to separate your blog posts, a custom
     banner or background, you may not
     want them added to your gallery and included
    with other graphics posted to your blog.
     Instead, we’ll review how to use
    Google Sites to store, manage,
    and use images.

    Creating a Blog

    The first step in creating a blog is to create a name.
     Although Blogger allows you to change your blog’s
    address once it is setup, it is important to take time
    to think about a name before getting started. The
    name of your blog should be related to the purpose
     of your blog, whether it’s a personal blog about
    yourself in general, goals you have accomplished,
    a journey you are on, or a professional blog about a
    service or product you provide. If you were blogging
    about yourself, you may use your name as the blog
    name and therefore part of your blog address.
    open, visit blogger.com.

    How to-Proper Keyword Placement

    You must focus on where and how your
     keywords are placed on your web page.
    The frequency of placement is less important than
    once considered. Many people believe that
     if they fill their web pages with nothing but
    keywords, theycan attain top placement.

    Search engines have responded to this and
     actually penalize sites that over use keywords.
     The number of times your keyword
    appears on a given web page is called keyword density.

    The concept of keyword density gets thrown
     around quite a bit in SEO circles. It refers
    to the number of times your keywords are
    used on a given page as a percentage of the
    total number of words. Most website gurus
    suggest a keyword density of 2 to 3 percent.
    Today, keyword density has less of an impact
     than it once did on overall Google rankings.
     Of greater importance is the placement
    and treatment of your keywords.



     Use the following guidelines tooptimize your page:

    • Place your keyword(s) in the title tag, description tag, keyword tag, and alt tags.
    • Place your keyword(s) in an <h1>, <h2>, and/or <h3> tag.
    • Place your keyword(s) in the first twenty-five words of your page.
    • Place your keyword(s) in the last twenty-five words of your page.
    • Bold your keyword(s) at least once on your page.
    • Italicize or underline your keywords at least once on your page.

    Robots-signals the Googlebot

    Robots
    The simplest of all meta tags, the robots tag,
     signals the Googlebot, Google’s search engine
     spider, to crawl your entire website. In order
     to index your website properly and include all
     of your web pages, search engines send their
     spiders to review and scan your website on a
     regular basis. Google does this every two or
     three days.

    When the spiders view your meta tags and see
     that your robots tag indicates “all,” they simply
     start crawling. Although some spiders would
    search the majority of your site without the tag,
    having it provides the added direction to
    search engine crawlers.

    Make sure the robots tag is included in your
    meta tags to improve crawling.
    There are some Internet marketers or
     webmasters who recommend submitting
     each page of your site directly to the search engines
    via single page submission.

    This isn’t necessary, especially if you are
    including the robots tag. Search engine crawlers do thework
    for you.

    What’s important is that Google indexes yoursite,
    and when it does, itcan find all of your content.
    The robots tag can help with that process.


    Equally, if not more important, is compliance
    withW3C standards industry accepted HTML standards and a sitemap.
    When you combine the robots tag with an
    easily indexed website, Google and other major
    search engines can find and index all of
    the pages on your website or blog.

    Earning with AdSense for Mobile

    Earning with AdSense for Mobile

    The AdSense way of doing things is pretty
     much the same across all ad formats
     visitor clicks ad, you get money.
     Mobile ads do have onewrinkle
    that you haven’t seen in other types
    of ads, though, and that’s the Click
    to Call link. This link allows visitors
     to click the link and place a call to the
    advertiser. It’s a cool feature, but one that
     might leave you wondering how
    you’ll get paid for that.

    Truth is that this link works just like any other link in an ad. You get paid for
    mobile ads whenever your site visitors click the ad links. That includes the
    Click to Call link. Like other types of AdSense ads, the amount of payment
    is determined by the payments that advertisers make when their ads are
    displayed. It’s a formula that Google keeps closely guarded, but it works the
    same as AdSense for Content and other types of AdSense. Advertisers bid for
    the right to have their ads shown. Then, each time the ad is shown, Google
    gets paid whatever that winning bid amount is. In turn, Google then gives
    a percentage of what it is paid to you, the Web site owner who publishes
    the ad. But how much is the exact percentage? Google is pretty tight-lipped
    about it.

    You can track your AdSense for Mobile earnings on the Reports page, which
    is the first page you encounter when you sign in to your AdSense account.
    Included here is a category for AdSense for Mobile Content that shows page
    impressions, clicks, click-through-rates, effective cost-per-thousand impressions,
     and earnings. Like other reports, you can show these numbers by day,
    week, month, or all the time.

    •  Creating a new blog and publishing posts
    •  Designing a blog, changing its layout, and installing gadgets
    •  Making money and driving traffic to your blog
    •  Incorporating social networking tools and search engine optimization tips
    •  Using a domain instead of the default “BlogSpot” address
    •  Creating a gallery and knowing how and where to store images online
    •  Using advanced blog design techniques HTML and CSS and customization
    •  Developing an online store using Blogger pages
    •  Finding additional help and troubleshooting the most common mistakes 

    Mobile Web sites, and by extension mobile ads, aren’t for everyone. You may
    not have a Web site that’s appropriate for (or is even of interest to) mobile
    surfers. That’s a call you have to make.
    If your site does lend itself to the mobile lifestyle, however, consider AdSense
    for Mobile. It’s one way to monetize your mobile efforts — and although the
    revenues that you generate for mobile ads might not be enough to pay the
    mortgage or the payment on that shiny new car you rushed out and bought
    when you were approved to display AdSense ads, it might add a little to the
    revenue streams that you’re building. In my book, every little bit helps.

    As the popularity of blogs grew, so did the popularity of another technology,
    called a feedor RSS feed.Both of these terms refer to the same thing. Feeds
    are content that is pushed out to registered users who have signed up to
    receive them. The content that’s pushed out can be short teasers about blog
    posts, news, or podcasts or it can be a complete blog post, news item, or
    article.

    Adsense-Placing mobile ads to increase earnings

    Adsense-Placing mobile ads to increase earnings

    Placement is one problem that you’ll likely
    encounter with mobile ads. The format of a
    mobile Web site is already so small, so how do
    you place ads that catch the attention of mobile
    surfers?
    My suggestion is to place them near the top of
    the page. For example, if you’re setting up your
    mobile Web site so that a small logo appears
    and then content and links for your page immediately
     display, ads appear between the logo
    and the content.

    This gets the ads right in front of the mobile
    Web site users as quickly as possible to ensure
    they don’t navigate away from the page before
    your ads are seen.

    Another alternative might be to put your ads
    at the top of a list of links that appear on your


    obile Web page. This integrates the ads into
    the links, making them feel a little more natural
    on the site. But again, they’re still above the links
    so that users have the chance to actually see the
    ads before they navigate away from the page.
    Ultimately, the perfect placement of your ads
    may take some trial-and-error. With any form
    of AdSense, don’t take my word — or anyone
    else’s for that matter — as gospel. Instead,
    begin with my suggestions and test your ads
    over a period of time to see where they earn
    the most click-throughs for your site. Only thorough
     testing can you really determine what
    works and what doesn’t on your specific pages.

    AdSense-Social Media Marketing

    AdSense-Social Media Marketing

    Social marketing is a relatively new concept
     that’s based on a phenomenon that’s grown
     despite the fact that no marketing experts
    saw it coming, and it’s all based on social
    networks, such as those brought into being by
    MySpace and Facebook.

    The idea with social networks is that you
     have an online community where
    you can connect and share with people
     who have the same interests that you
    do. For some, that might be an interest in
     specific people or hobbies. For others,
    the interest could surround employment
     or education.

    What’s important is that a social network lets
    you create a circle of like-minded friends and
    acquaintances — also called a community.


    For example, with MySpace, the concept is to
     build a home page where you and your friends
     can connect.

    You can also connect with others who are potential friends because they can
    view your MySpace page and learn about you and your interests.
    If you’re marketing with social networking, create your network, and as you have
    something to market, share it with that group of friends in your community.
    They then share it with their friends, and before you know it, a network that’s
    far beyond the group you could reach on your own knows what you’re doing.
    Here’s the catch with social media marketing though: If you develop a social
    network specifically to sell something to the people in that network, you’ll fall
    right on your face. Really. Social networks are created by people who have
    something to share with other people who think like them. If you barge into the
    network with a sales pitch and nothing more, you’ll be completely ostracized.
    To be truly effective, you have to actually participate in the communities that
    you join. That means interacting with people and offering up something that
    others can use most of the time without expecting anything in return.
    If you really want to see how social media marketing works, check out some
    of the organizations that have successful sites on MySpace or Facebook —
    Christian bands like Three Days Grace, for example. To get to the point
    where a social media marketing strategy is successful requires a lot of effort
    and attention, but the results can be very much worth the time you put into
    developing your place on the network

    Job at Indian Institute of Technology-Roorkee

    Post :



  • Medical Officer : 01 post
  • Medical Officer : 03 posts on contract basis
  • Institute Engineer : 01 post
  • Assistant Executive Engineer (Civil) : 03 posts on contract basis
  • Assistant Executive Engineer (Electrical) : 01 post
  • Assistant Executive Engineer (Civil) : 02 posts 
  • Institute Architect : 01 post 
  • Assistant Librarian : 01 post 
  • How to Apply : The completed application in the prescribed format should reach the  Assistant Registrar (Recruitment), IIT Roorkee, Roorkee-247 667 (Uttarakhand), on or before - 31/12/2014.


    View Details:http://www.iitr.ac.in

    SEO best Technique-Site Submission and Ping

    SEO best Technique-Site Submission and Ping

    website will post to Twitter, Wordpress,
    Facebook and the list goes on.

    You want comments from various IP
    addresses that look like a conversation is taking place
    on your site. If you look at some Acne Cure
     and Weight Loss Blogs, this makes them look
    great.

    The easiest way to get various IP addresses
     is just to outsource the comments, however you
    can participate yourself. Next time you are at
     your library, Starbucks, McDonalds etc, login
    to the internet available and drop a comment on your site.
    Make sure you do not login to your actual site while
     at these other internet access points, when you get
     home you can approve the comments you have left.




    There is only so much you can do yourself when
     it comes to blog commenting. You can outsource
     the above blog commenting styles to your
    employees if you have any. If you do
    not have the time or the employees, these
     gigs will help you for sure.

    EDU/GOV Backlinks
    These links are very powerful, some people sell 1
     link alone for quite a bit and edu blogs can
    sell for $100 a piece.

    Here is how you are going to find edu/gov blogs and
     forums manually by searching Google:
    site:.edu inurl:blog "keyword"
    site:.edu inurl:forum "keyword"
    Now just replace edu with gov if you want to gov sites,
     and enter your KW between the quotes.

    Videos are easy to rank in Google, in fast they
     shoot up very fast through the rankings.
    Once a video has been made,  submit to the following directories:
    Viddler
    Kewego
    TheFriendsNetwork
    Giiggler:
    Multiply
    MyVirtualSchool

    After you embed the video, make sure you include Core
    on page SEO before you publish the
    post:
    -Keyword density - around 3%+
    -h1 tag with keyword
    -h2 tag with keyword
    -h3 tag with keyword
    -italic keyword
    -bold keyword
    -underline keyword
    -keyword must be at least in the first and last paragraph sentences
    -ALT tag in image with keyword
    -Link out to Authority site
    -Link to another post on your site

    Submit Your Sitemap
    When new content is added, make sure submit your sitemap again in Google.
    An XML sitemap is created for search engines so they can find your web pages

    Yahoo Answers is a great place to get backlinks, especially if you get best answer. I
    purchased one fiverr gig with a Yahoo Best Answer and had a site zoom to page 1 over
    night.

    AdSense Basics-Potential of AdSense-Ad code blog post

    AdSense Basics-Potential of AdSense-Ad code blog post

    AdSense is an advertising program that
     anyone who publishes a Web site can
    use to generate income for  Web site.

     But there’s one small condition 
    Google must approve your site before
     ads are shown on your site.
    How to make money with google adsense.
    Google Adsense Learn how Adsense tips and get tips
     and strategies to  generating more money through Adsense.

    A longer explanation is that AdSense is
     an ad-placement program that utilizes
    Google’s proprietary search capabilities
     to determine the best placement for
    ads that are purchased through the
    Google AdWords program.

    AdSense is contextual advertising,or ads
     that appear in the context of surrounding
     content. What this means for you is that
     AdSense ads are related to the content
     of the pages on which those ads appear.



    The bottom line is that with AdSense,
     you can place ads on your Website that
    are targeted to the content of your site.

    while creating income is the most likely reason
     that publishers use AdSense, it’s not the only one.
     Some publishers use AdSense as a means of
    making their Web site more valuable to site visitors.

    Anyone who displays an AdSense ad is considered
    a publisher,whereas anyone who purchases
     the ads that are displayed through AdSense is an
    advertiser.

    Unique visits:A visitor is considered uniquewhen she visits your Web
    site the first time during a given period of time. Depending on the
    metric— the measurement used to track visitors on your Web site
    that’s used, a visitor might be considered unique the first time he visits
    your site in a 24-hour period, the first time in a week, or the first time
    in an hour. For AdSense, the unique visits measurement is used to help
    determine the click-thru rate for ads.

    With those hypothetical numbers in place, you can
    use this equation to estimate how much you might
     make from your AdSense ads earn on a given day:

    unique visits x average CTR x average CPC = potential revenue
    so
    1,000 x .02x$.25 = $5.00

    Using that equation and the hypothetical numbers,you could
    estimate that you’d make $5.00 per day, or $150.00 per month.

    In some rare cases, you may have heard of AdSense
    publishers making $20,000 or more each month.
     Those are rare cases, but it’s possible to build
    a decent revenue stream with AdSense if you
    manage the use of the ads carefully on sites that
    are very well designed.

    What is likely is that you might be able to make
    enough to cover your Web site hosting or even
     enough to cover your mortgage. AdSense definitely has
    the potential. How you manage the program combined
     with how well your site is designed and the amount
    of traffic that your site receives determine how
     much you make.

    If you’re going to use AdSense, you most definitely want to have some kind of
    Web site analytics program. A Web site analytics program tracks the number
    of visitors to your site and some of their behaviors while they’re on your site.
    You can use a program like AWStats or ClickTracks, but those programs are
    nowhere near as easy to use as Google Analytics.

    • Your Web site URL:Google will check the site to
     ensure it’s appropriate for ads to be displayed.
    • Your Web site language:To ensure that AdSense is available to your
    site visitors and that any ads placed are properly targeted to the
    main language of your site.
    • Type of account:Use this drop-down menu to select whether you’re
    creating a personal account or a business account. If the account
    is for you, it’s personal, and if you plan to use it as part of a business
     that you own, it’s a business account.
    • Country or territory:You do know where you live, don’t you?
    • The payee name: This is the name under which you want your
    payments issued. If you’re creating a personal account, it should
    be your personal name. If you’re creating a business account, it’s
    best to use the business name, but you can also use your personal
    name if you prefer.
    Payments are made electronically or by check, but you set that
    information up after you’ve created your AdSense account, so for
    now all you need to know is to whom and where payments should
    be sent.
    • Address and telephone number:Use the address where you would
    like to have your payments sent, and be sure to include a working
    telephone number in case the good people at AdSense need to
    contact you concerning payments.

    Instead, AdSense has a testing capability — the AdSense preview tool.It’s a
    small application you have to download and add to your computer’s registry,
    which allows you to see what the ads look like and how they behave without
    having to click your own ads.

    Download the preview tool from the
    AdSense Help Center at https://www.google.com/adsense/support/.
    In the Help Center, search for preview
    tool. You should be taken to a search
    results page where the top result is a
    link to the page from which you can download
    the preview tool. The directions
    on the page walk you through downloading and
     installing the preview tool.

    Site content
    Here’s where the program policies begin to get interesting. Okay, not really.
    There is rarely anything interesting about program policies. But a lot of meat
    is in this section of the program policies, and you should pay close attention
    to what’s here.
    Google’s requirements for site content are basic: no violent content, no adult
    content, nothing related to gambling, and nothing associated with any type of
    illegal activities. But that’s not all. Google also frowns on Web sites that are
    related to anything that could be construed as controversial.

    Google’s Webmaster Guidelines tell you everything you need to know about
    what the company expects from the design of a Web site. The document is
    pretty complicated, but it can be summed up in one word: simplicity.

    Consistency is also a very important factor in improving the traffic to your
    Web site. Every day you should be plugging away at your marketing efforts,
    in whatever form works best for your site. Web site marketing does require
    constant attention, however. Pushing for a short period of time to improve
    your traffic but then letting the efforts fall by the wayside does no good.

    Everyone seems to be seeking the key to more
     Web site content. In today’s information-driven
    society, great, dynamic content is the key. People
     are usually online because they’re looking for
     something — relationships, information,
    products, or services. Content is the way
     they find what they’re looking for.

    VoiceTab II-HP

    VoiceTab II-HP


    Less than a year after introducing the
    Slate 6 VoiceTab, HP released its successor:
     the Slate 6 VoiceTab II. The only differences
     that we can spot right now between the new
     tablet and the old model are related to the
    software version, and the rear camera.

    The Slate 6 VoiceTab II runs Android 4.4 KitK
    at out of the box instead of 4.2 Jelly Bean like
     the original tablet, and comes with an 8 MP
     rear camera instead of a 5 MP one.


     The rest of the features seem to have
     remained unchanged, including: 3G connectivity,
     a 6-inch IPS display with 720 x 1280 pixels,
     2 MP front-facing camera, a quad-core 1.2 GHz
     Marvell PXA1088 processor, 1 GB of RAM,
    16 GB of expandable storage space, and a
    3000 mAh Li-Po battery.
    The device obviously has voice-calling capabilities,
     and even offers support for two SIM cards.
     All Tech News

    Android One initiative-Google

    Android One initiative-Google

    All things considered, the Android One
     initiative that Google announced several
     months ago is a pretty attractive undertaking
     that's hard to be beaten, at least on the
     entry-level market. After all, what's not
     to like - stock, unaltered Android combined
     with a mind-bogglingly low price tag.
    Well, the limited availability of the
    Android One devices is one of the downsides,
     but after all, the initiative was intended for India.

    From now on, however, those from the UK
     who are on the market for an entry-level
     device might benefit from the Karbonn

    Web hosting in the cloud

    Web hosting in the cloud

    Cloud computing is all the rage these days
     and the hosting industry is no exception.
     The basic idea of cloud computing is that
    you join multiple computers together to
     provide faster, more reliable performance.

    In terms of web hosting, that translates to
    meaning that websites get delivered faster
    and don’t suffer from slowdowns.


    When one website receives a lot
    of traffic, the load is spread equally among
    multiple servers in the cloud.

    Imagine it as a grocery store where,
    if the lines at the checkouts get long,
    shelf-stackers and other staff from
    around the store are summoned to
    temporarily open additional checkouts
    until the rush is over.

    Cloud hosting has a couple of small
    drawbacks, but they affect only the most
    security-conscious users. Some users
     may be concerned about data security
    due to multiple websites floating around
     in the same cloud, and the potential
    exists for a hacker to break an entire
     cloud rather than one server, but for
    the majority of website owners, the
    advantages of the cloud far outweigh the
    drawbacks.

    Automating Functions with cron Jobs

    Automating Functions with cron Jobs

    Think of cronas being short for chronology,
    and it will help you see that it is for jobs that
    are performed automatically on a fixed time
     schedule by theserver’s internal clock.
     It’s like setting the timer to switch the heating on
    before you get up in the morning or setting your
     DVR to record the sameshow every week.



    The command for a cron job basically has two parts:
    ✓ The command that the server should run:This means giving it the full
    path to the file that you need to run and any switches that are needed to
    perform the function. The software you run on your website should provide the correct switches to include.
    ✓ The exact time and schedule on which the job should be executed:
    There is huge flexibility built into this system, meaning you can schedule
    the task to run exactly when you want on whatever schedule you want.
    cPanel provides an easy configuration screen for cron jobs. Here’s how to
    use it:
    1. Open cPanel and log in using the details your host gave you when you
    signed up.
    2. Scroll to the Advanced section and click Cron Jobs.
    3. If you want to be e-mailed every time any cron job runs, enter your
    e-mail address in the first box and click Update Email.
    4. Select the schedule on which you wish the command to run.
    There are some common settings to select from, or you can create your
    own schedule.
    You must fill every box when setting the schedule; otherwise the cron
    job creation will fail.
    5. Enter the command you want the server to run into the Command box.
    You must add the full server path to the file you want to run in the cron
    job. The server cannot guess which folder the file might be in!
    6. Click Add New Cron Job to create the job and add it to the cron.

    Site navigation for three reasons

    Site navigation-SEO is to be profitable

    Site navigation is crucial for three reasons
    all of them fundamental to
    SEO:
    • Usability- helping users find what they want.
    • Indexing- helping search engines find all your pages.
    • Link power- distributing it to all your pages.
    Only if a page is indexedby a search engine such as Google can it
    appear on that engine’s results pages.

    The least competitive of keywords, it is the most important factor in
    determining where a page appears on search engine results pages
    SERPs.
    Link power is crucial and your pages can’t have enough of it (especially
    the most important pages on your site - let’s call them your ‘Superman
    pages’).
    Good usabilityis a must if you want to maximize response. So let’s say
    it’s a given that the usability team can do more or less what they want
    and SEO must then adapt to that (without messing it up).
    The first thing usability might ask for is a search box. That would work
    for your site’s visitors, but is no use for SEO, as search engines (they are
    simple things) can’t ‘search’ with search boxes. Search engines need
    links.



    Perhaps you’ve now planned your site’s structure consisting of a home
    page, maybe five to ten category pages with five content pages each.
    Or you might need only five pages in total on your site. Or already have a
    site with thousands of content pages (perhaps articles or products) and
    hundreds of category pages.
    Of course this will depend on your particular circumstances.
    But however large or small your site, you are going to need to create
    content and optimize it.

    You’ll want a content management system (CMS) to create and manage
    pages yourself without the need for expensive and busy developers.
    You’ll need flagship content that can be used to promote your site, build
    your brand and get links from other sites.
    You’ll also need lots of long tail content to target the long tail keywords
    in your target niches.
    Long tail content must still be interesting and good enough for users to
    want to stay on your site and return.

    Building a Marketing-Effective Web Site

    Building a Marketing-Effective Web Site


    presentation of information affects emotional
     response and thus influencesbuying decisions.
     Designers ask about your target audiences to be sure to
    select or create appropriate design elements.

    While essential for any type of sales collateral or
     packaging, marketing communications is particularly
     critical because of the short window for grabbing
    attention on the Web. Experienced Web designers
     intuitively adjust the font style, graphic style, colors,
     images, and white space to have a positive impact
    on your marketing process while reinforcing your brand.

    How quickly can you identify the different
     demographics of the audiences for
    these sites? Gender is obvious. What about
     economic status? Can you identify any
     similarities between these sites?

    Put your company logo on your Web site,
     just as you would on any other
    advertising or packaging; it’s an essential
     part of your brand. If you don’t
    have a logo, this is a good time to get one.
     Ask your graphic artist to design
    one for you, make one at sites like
     LogoMaker.com, or search for free logosto
    find the names of companies that sell logo
    software or inexpensive, pre-made
    logos.

    Contentrefers to everything you provide for the
     Web site, from written copy to photographs,
     from product information for a database to a calendar of
    events.

    People don’t read online; they scan to save time. That makes sense because it
    takes 25 percent longer to read the same material onscreen than it does to
    read it on paper. Because of the limitations of time and screen space, you
    need to adapt your writing style for the Web. Try to follow these precepts:
    Use the inverted pyramid.Use the journalistic convention of the
    inverted pyramid, with the most important information at the beginning
    of each page. Readers might never reach the end of the first paragraph,
    let alone the end of the page.

    Grab readers with headlines. Good headlines grab readers by the
    lapels. Subheads help break up the text on a page, making it easier to
    read. If you use a different font size, style, or color for your headings and
    if your headlines or subheads include a search term, you might receive
    extra points in search engine rankings.

    Write strong leads. The first sentence on the page is called the lead.
    Hook readers with benefits, telling them what they’ll find on your site,
    store, or page. It improves search engine ranking to include three to four
    search terms in the first paragraph.

    Stay above the fold.Keep the most important information above the
    fold— that is, keep it above the part of the page that users have to scroll
    to see. Depending on the audience, perhaps fewer than 50 percent of your
    visitors will scroll below the fold.

    Avoid long, scrolling pages.Many short pages of 150 to 200 words are
    preferable to a few long pages. If long text is unavoidable, consider creating HTML files that users can download and print out easily.

    Alternatively, use the Frequently Asked Question FAQ format. At the
    top of a page, create a list of links to anchor paragraphs text, often
    below the fold, that viewers access from links at the top of the same
    page, without scrolling.

    Limit use of PDF files.While designers like PDF files because PDFs preserve designs, this file format isn’t great for users. Generally, restrict PDF
    files to distributing long documents intended for print, not for reading
    online.
    Need to do some seo tips for website

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    Hollywood Film Awards

    “This was a great opportunity for a studio and its talent,
     especially now that the show is on CBS regardless
     of the ratings – 4.1 million – essentially, a free ad for
     a movie that is about to be released.

    The telecast itself told viewers right at the beginning
     that they would be getting a look at “the highly
    anticipated movies you are going to want to see

    ” and that it would serve as “a guide to films that are
    going to be coming to theaters” according to the
     Hollywood Reporter.THR.COM “For movies that
     have not yet been seen by the vast majority of
     moviegoers – i.e. Unbroken,Still Alice, Foxcatcher,
    The Imitation Game, etc. – the motivations and benefits
     of a HFA appearance are even clearer.”
    THR.COM Winners: Hollywood Film Awards 2014
     “I think that the holier-than-thou crowd could use a
    reality check: Even the Oscars, that oldest and most
    revered of awards season institutions, was created as a
     promotional vehicle for the movies made by the studios whose leaders founded the Academy