Domain Name Domination – If you really really want to rank for a very generic phrase or indeed have any chance of reaching a good rank then the domain name is often key. Make certain where at all possible that the domain name contains the keyword(s) that you would like to rank for.
Include keywords in your content-Give the primary keyword at the beginning of the page title.
Keyword Research – Many use tools like Word-tracker and Keyword Discovery or Google itself to find those rich keywords that will bring traffic to a website. Fine, but think more about Google Instant for example. Whilst on the subject of website traffic, is it converting traffic? THINK about what will convert.
Back-links- Yep, everyone wants those all-important back-links. Some pay for them ( No really??) Let’s face it the value of someone who is RELEVANT in your sector linking to you will always remain high despite how the algorithmic changes.
Your website code counts – If the coding on your website isn’t up to scratch then how do you honestly expect a search engine to interpret it and then magically come up with the results you wanted to see in search.
Social Media- There is no escaping the rise of Twitter etc. But be aware, you NEED a strategy for social media to work for you and your business. Think about what angle your tweets will be coming from, how you may deal with customers who directly criticise your service online. Social Media should now ALWAYS be incorporated into any serious online marketing campaign.
Images- People are now much more visually focused when it comes to the information they are presented with online. With the arrival of the Ipad, smart phones and tablet devices we can expect that many will consider a websites value by the way in which it looks. YES Google can interpret images and read them, so make sure everything is labeled up correctly.
Include keywords in your content-Give the primary keyword at the beginning of the page title.
Keyword Research – Many use tools like Word-tracker and Keyword Discovery or Google itself to find those rich keywords that will bring traffic to a website. Fine, but think more about Google Instant for example. Whilst on the subject of website traffic, is it converting traffic? THINK about what will convert.
Back-links- Yep, everyone wants those all-important back-links. Some pay for them ( No really??) Let’s face it the value of someone who is RELEVANT in your sector linking to you will always remain high despite how the algorithmic changes.
Your website code counts – If the coding on your website isn’t up to scratch then how do you honestly expect a search engine to interpret it and then magically come up with the results you wanted to see in search.
Social Media- There is no escaping the rise of Twitter etc. But be aware, you NEED a strategy for social media to work for you and your business. Think about what angle your tweets will be coming from, how you may deal with customers who directly criticise your service online. Social Media should now ALWAYS be incorporated into any serious online marketing campaign.
Images- People are now much more visually focused when it comes to the information they are presented with online. With the arrival of the Ipad, smart phones and tablet devices we can expect that many will consider a websites value by the way in which it looks. YES Google can interpret images and read them, so make sure everything is labeled up correctly.
