You can make this complex effort easier
for a search engine robot by providing it with hints as to what you are all about. This
is where meta tags, page titles, page content formatting, and the words on the page
itself come into play. In the end, the game is all about the search engines understanding
your site well enough to deem its content to be relevant when someone searches for
keywords and phrases related to your site.
You’ll spend these two days understanding the importance of tags and content,
and auditing and documenting how your website is doing (are you missing tags, do you
have page titles and descriptions, is your content formatted correctly, and so forth).
Here are a list of variables that are, or were, important for SEO effectiveness:
Website Meta Tags, Meta Keywords, DescriptionThe search engines have gotten smart
to the fact that many sites simply stuff their meta tags with keywords and descriptions
regardless of relevance to the content on the page. Therefore, these options have lost
their weight in the page-ranking algorithms. Sure you should have these on your pages;
just don’t expect magical results after you are finished putting meta tags on all your
pages. You’ll have to do more.
Text and Image Formatting (Text Types and Alt Tags)In the body of the page itself,
we use various text types (H1 headings, HTML tags, bold text, and so forth) that continue to remain important and are ranked higher than normal text on a page. It is
important to make judicious use of heading tags and bold text when using your most
relevant keywords and content descriptors on your pages.
for a search engine robot by providing it with hints as to what you are all about. This
is where meta tags, page titles, page content formatting, and the words on the page
itself come into play. In the end, the game is all about the search engines understanding
your site well enough to deem its content to be relevant when someone searches for
keywords and phrases related to your site.
You’ll spend these two days understanding the importance of tags and content,
and auditing and documenting how your website is doing (are you missing tags, do you
have page titles and descriptions, is your content formatted correctly, and so forth).
Here are a list of variables that are, or were, important for SEO effectiveness:
Website Meta Tags, Meta Keywords, DescriptionThe search engines have gotten smart
to the fact that many sites simply stuff their meta tags with keywords and descriptions
regardless of relevance to the content on the page. Therefore, these options have lost
their weight in the page-ranking algorithms. Sure you should have these on your pages;
just don’t expect magical results after you are finished putting meta tags on all your
pages. You’ll have to do more.
Text and Image Formatting (Text Types and Alt Tags)In the body of the page itself,
we use various text types (H1 headings, HTML tags, bold text, and so forth) that continue to remain important and are ranked higher than normal text on a page. It is
important to make judicious use of heading tags and bold text when using your most
relevant keywords and content descriptors on your pages.
