Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts

Online Marketing PPC terms

Online Marketing Top PPC terms

PPC Online Marketing terms

CPC:Cost per click. The actual dollar value you
pay. Some people reserve CPC for banners that
charge by the click and PPC for sponsored ads
on search engines.

CPM:Cost per thousand impressions. Allows
you to compare costs from one ad venue, or
type, to another. If an ad costs $500 for 10,000
impressions, your CPM is $500 divided by 10, or
$50. Because most PPC sites also provide the
number of impressions, you can compute CPM
for your PPC campaign.

CTR:Click-through rate. The number of clicks
divided by the number of impressions. Expect
costs for a click-through to be higher than costs
for an impression.

Conversion rate:The number of actions taken
or purchases made divided by the number of
clicks received.

Landing page:The destination page on your site
that viewers see when they click your ad.



Paid inclusion:Payment to be listed in a search
engine or directory, often for faster review or
guaranteed listing. Generally, the search engine
or directory charges a flat annual fee or monthly
charge per URL, although Yahoo! Express uses
a combination of flat fee plus PPC.

PPC:Pay per click payment method.

PPA:Pay per action. Payment is made only
when a prospect takes a prespecified action
(such as makes a phone call, signs up for
newsletter, completes a purchase). Acts almost
like a commission. Expect to pay more per
transaction unit for PPA than for PPC. That’s
reasonable, because your prospect has prequalified
by taking an additional action towardpurchase.

ROI:Return on investment. For PPC, refers to the
profit made divided by the cost of the PPC campaign.
 It might be more useful to compute ROI
over a whole program than for an individual
product. Sometimes, you deliberately lose
money or break even on one product called a
loss leader to draw customers into a store, only
to make more on sales

Measuring Social-Media Optimization

Start Social-Media Optimization to your website


If you’re participating in social media, you’re going
 to want to know how it’s working. But before
you even begin to measure your success, you need
 to know what you’re measuring it against. Define
concrete goals for your efforts. Those might be to
 increase your web-site traffic by a certain amount
each month, to increase conversion values, or some
 other goal. Whatever those goals are, use them
as a guide as you’re planning your social-media
optimization efforts.



You should first have a blog, and then track who
 is reading it. There are many good web analytics
packages that will track what the most popular
 content on your site is. You can probably also see
where those site visitors are coming from and
 how long they’re spending on your page.
This information will help you determine what
 blog entries are most successful and who is
sending the most traffic to your blog, so that you
can capitalize on that.

To find out who is linking to your site
use the following search string, replacing
yourwebsitewith the actual URL of the pages you want to
track: link:http://www.yourwebsitename.com.

Socialmedia networks require constant participation.
 And as with SEO, that means ongoing efforts —
 daily. Integrate your social-media optimization
 strategies into your daily SEO
workflow.

Bhargava and the other social-media experts who
 put this list together are people in the front line
of SEO and SMO social-media optimization every day.
 These guidelines will help you begin youroptimization process.
And if you follow them, you’ll be well on your way to gaining all the value
available from social networks and social media.

Best SEO Practices for a website

Best 35 SEO Practices tips for a website


Review traffic to your site using web server logs and
 third-party.
software      
Understand the content and queries that draw your traffic.

Establish base-line metrics for site traffic, and criteria for success.
Regularly monitor site traffic.
Create content specifically for SEO purposes.
Work to improve PageRank.
Submit to search engines, manually or with a submission tool.
List your site in taxonomies.
List your site in wiki articles.
Request inbound links.
Post comments and pings containing links.
Use syndication for SEO purposes.
Create a bot-friendly site.
Review your site in a text-only web browser.
Add meta information to your site.
Use text rather than graphics when possible.
Add descriptive alt attributes to your images.
Create an easily navigable site.



Keep pages between 100 and 250 words.
Keep keywords dense without stuffing.
Add keywords to <title> and <h1> tags.
Add moderate outbound linking.
Make sure to include cross links.
Deploy web analytics platform Google Analytics or WebTrends.
Avoid dubious SEO practices.
Create a clear and brief campaign plan.
Use AdWords in Conjunction with Core SEO

Use AdWords as an SEO Tool

AdWords as an SEO Tool


As core SEO becomes simply one of the tools used to
 advertise destinations on the Web, it makes sense to
supplement pure SEO with targeted CPCCost per
Clickprograms, such as that provided by Google AdWords.
AdWords should be used as an auxiliary to SEO programs,
 not as the primary focus of an SEO campaign. Attention
 should be paid to distinguishing within AdWords between
 content and search ads.





Search ads, which appear on Google search
 results pages, are generally worth paying more
for per click than content ads, which appear on
web pages enrolled in the Google AdSense program.



As an auxiliary SEO tool, the best approach with AdWords
 is oblique: don't target your primary SEO keywords
 you can rely on SEO for this as much as conceptually
 related topics that might draw visitors who might
otherwise overlook your site.


A benefit of using AdWords as part of your SEO
campaign is that it is very easy to track results because
 you know when your targets get clicked.

seo Keyword Placement tips

Keyword Placement seo tips

 

Keyword Placement

The text on your web page should include the most
 important keywords you have developed in as unforced
 a way as possible. Try to string keywords together to 
make coherent sentences.Not all text on a page is 
equal in importance. First of all, order does count:
 keywords higher up in a given page get more recognition 
from search engines than the same keywords further down a page.
Roughly speaking, besides the body of the page itself 
and in meta information, you should try to place your
 keywords in the following elementspresented roughly in
 order of descending importance:



Title: putting relevant keywords in the HTML title tag for your
 page is probably the most important single thing you can do in terms of SEO

Headers: keyword placement within HTML header styles
, particularly <h1> headers towards the top of a page, is extremely important

Links: use your keywords as much as possible in the
 text that is enclosed by <a href="">...</a> hyperlink tags on your site in outbound and cross bound link. Ask webmasters who provide inbound linking to your site
 to use your keywords whenever possible

Images: include your keywords in the alt attribute of your
 HTML image <img> tags

Text in bold: if there is any reasonable excuse for doing so,
include your keywords within HTML bold <b>... </b> tags

Article Marketing On Internet - online

Article Marketing Tips Online Internet

Article writing is an efficient marketing tool
 for your business if done properly. It’s
another great way to establish a powerful
online presence. However, it’s extremely
important that you write a good piece of
 content for your article to promote your
business.

In the past, article directories used to get a high
volume of web traffic and were considered highly
reputable websites by the search engines. This ensured substantial
free traffic through submitted articles on these websites.



The recent changes in Google algorithms has negatively
 affected the article directories as many have been marked
 as content farms with no real value. However, this doesn’t
reduce the value of informative and well written content.
 There are still many article directories that have a lot
of authority and many online marketers make a full-time living
just writing articles for these directories.

SEO marketing tips
seo marketing youtube
seo marketing news
blog marketing fanda
Internet marketing
ecommerce product’s marketing tips
internet marketing strategy
Tips of Internet Marketing
Search Engine Marketing Metrics
Social media marketing
High-Traffic FREE article submission websites
Facebook Marketing tips 
 
You should avoid submitting your articles to low-ranking
 article directories and concentrate on sites like Zimbio.com,
 EzineArticles.com, GoArticles.comand Squidoo.com.
Before submitting your article to multiple high-ranking article directories,
you should rewrite your article and try to make it 30% to 50% unique. 

How to growing traffic of a website

Growing traffic of a website-Tips

If you want to stay on top of the search results you have
 to stay focused on generating compelling content.
 Adding content on your website and getting backlinks to various
pages is important. Here is a list of what needs to be done in order to ensure
continuously growing traffic:
• Keep adding articles/ content on your site
• Write articles on other blogs
• Comment on related sites and blogs
• Post videos on sites like YouTube and link them to your site
• Share your content on social networking sites so that more people from your
community know about it
• Generate discussions and activity on your site
Remember, content is not just the text you add but also what your visitors add to your
site as well. You may have noticed that on several blogs/ sites, visitors' comments also
appear in search results.


If the content you are presenting is interesting, chances are that you will have returning
traffic which might bring along their entire social community to your site. This increases
traffic related to your niche.
Attract targeted traffic to your site
does website traffic help seo
Seoo Traffic Sources
Traffic to Your Site
Additional SEO tips-increase traffic
Use Email Newsletters for traffic 
Off-Page SEO Strategies 
seo marketing - strategies-tips

seo tips for blogs

 Seo Articles Targeted Clients
Element 5 ways to help seo Best seo Tips And Tricks Content Will Still Reign as King seo strategies Web Position seo Content seo and HTML Description Tags on Your Website HTML-language of the web web development Semantic Markup for seo Time consuming process in seo Robots.txt Optimization Link Building Guide Keywords in URLs and File Names Four Money-Making seo Tips


Optimize Your Site for Speed 
Search Ranking Algorithm-Social sharing data
Security issue for sitemap SEO?
What SEO tools do you use?
Black Hat SEO?
Business With SEO 

Plan out your SEO strategies
Bing Webmaster-seo-tools
SEO Success Factors
20 best websites to create free blogs
seo marketing news
Seo Fuel
Advanced Techniques for SEO
enabled SEO in Opencart
Site Indexation Tool
internet marketing tips 
Seo friends
Best Marketing SEO
Root Domains, Subdomains, and Microsites
Seo algorithm
Free SEO Analysis Tools

Top 30 best SEO forums

Forums - SEO.com
Most SEO forums typically cover both basic & advanced white hat SEO and some forums out there even discuss black hat SEO. If you are looking for a forum or forums to ...
https://www.seo.com/forums

SEO Chat Forums
Search Engine Optimization forum discussing general tips and tricks to optimize your website for the search engines as a white hat. Find ideas to fine tune your ...
http://forums.seochat.com

SEO Forum. Pure and Simple. Learn SEO today!
Regional forum area, only for members who actively work in SEO or SEM and are resident in (or indeed from) India. This forum area is intended as a place where you can ...
http://seoforums.org

High Rankings SEO Forum
Common sense search engine optimization from Jill Whalen and the High Rankings forum team.
http://www.highrankings.com/forum




Seo Forum, Search Engine Optimization - Website Promotion. Google Forum. Welcome, Guest. Please login or register. Did you miss your activation email?
http://www.seomastering.com/seo-forum/index.php

Google Optimization - SEO Chat Forums
Google Optimization - Google Optimization forum discussing techniques to increase rank in Google. Find help for defeating spam pages, building site
http://forums.seochat.com/google-optimization-7

SEO Forums | SEO Book
V7N Web Dev Community - John Scott's SEO forum...John is known to challenge some of the "norms" and put out info that sometimes goes against the grain.
http://www.seobook.com/archives/000161.shtml

SEO Forum Internet Marketing Forum Webmaster Forum
SEO Forum. Affiliate, Internet Marketing, Search Engine Optimization. Increase Rankings, Get Traffic to Web-Site, Make Money Online. Best Webmaster Forums.
http://letsforum.com

SEO Community Forums
This is the #1 online SEO Community. To learn about joining please visit http://www.seobook.com/join/
http://community.seobook.com

Black Hat Team is best place to discuss all things related to black hat seo techniques. The biggest black hat seo and affiliate marketing forum on the Net.
http://www.blackhatteam.com/
Google SEO News and Discussion: - WebmasterWorld

Google SEO News and Discussion: Forum Charter, Library, Moderated by: Robert Charlton & aakk9999 & brotherhood of lan & goodroi: Forum Options: Reset Last Read Pointers
http://www.webmasterworld.com/google/
Welcome to Blackhat.Community

Blackhat.Community is a new and growing, black hat seo tool suite with the best forum based community behind it.
http://blackhat.community/
Webmaster Forum - SEO Forum, Marketing Forum, Hosting ...

WebmasterPeak forum - A webmaster forum that provides discussions on seo, internet marketing, website development, web hosting, server management and much more.
http://webmasterpeak.com/
Black Hat Forum Black Hat SEO - BLACKHAT WORLD

BlackHatWorld is a fully moderated SEO Forum dedicated to dispersing Internet Marketing techniques. Discover new services on our marketplace including, SEO tools ...
http://www.blackhatworld.com/blackhat-seo/forum.php
SEO Forum UK

All the latest News and Announcements from the SEO Forum UK team.
http://seoforumuk.com/
SEO Forum - Webmaster Forum - V7N

SEO Forum - Search engine optimization discussions. Tweet : Webmaster Forum > Marketing Forums: SEO Forum User Name: Remember Me? Password: Register: Rules/FAQ ...
http://www.v7n.com/forums/seo-forum/
SEO Forum - Link Building Tools - SEO Tips and Tricks

SEO Forum for webmasters, internet marketers, newbies, and seo experts. Learn seo tips, tricks, and get free gsa ser link lists. Join our community right now.
http://www.seoforumx.com/
Blackhat SEO Community Forums

If this is your first visit to BlackHat.Community, you will have to Register before you can view the Premium Section or post in the Free Section.
http://blackhat.community/forums/
Seo Forums

Who is online. In total there are 2 users online :: 1 registered, 0 hidden and 1 guest (based on users active over the past 5 minutes) Most users ever online was 44 ...
http://seoforums.co.in/
Search Engine Roundtable - Official Site

A well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior members of the major SEO/SEM forums ...
https://www.seroundtable.com/
Black Hat SEO Forum - Black Hat Search Engine Optimization ...

blackhatspot.com is a Black Hat SEO Forum dedicated to learning Internet Marketing, search engine optimization techniques, Black Hat Seo, Cloaking, Blogging ...
http://www.blackhatspot.com/
Search Engine Optimization Forum - Digital Point

General search engine optimization discussion. ... Microdata This forum is for discussion of HTML microdata / semantic data / structured data (including but not ...
https://forums.digitalpoint.com/forums/search-engine-optimization.12/
SEO Forum Search Engine Optimization Chat SEO Talk

SubmitShop SEO forum is place for SEO specialists, analyst and expert to meet, ask, teach, interact and share ideas, information, tips and strategies on Search Engine ...
http://www.theseoforum.com/
Search Engine Optimization - SEOForums

The main Search Engine Optimization forum area. There are forums below for lots of different topics in search, please choose the correct one for your thread.
http://seoforums.org/search-engine-optimization/
Search Engine Optimization forums • SEO Software Talk

Search Engine Optimization forums - SEO Software Talk ... BuzzBundle discussion. A department for general discussion of a new social management tool.
http://seo-forum.link-assistant.com/
Webmaster Sun - The Largest Internet Marketing Forum ...

The largest internet marketing forum for internet marketers, SEO specialists, webmasters, affiliates and a marketplace to buy and sell services.
http://www.webmastersun.com/
SEO Chat - Search Engine Optimization News and Talk

Forums. With over 1 million users and over five hundred thousand threads the SEOchat forums is the definitive resource for everything in internet marketing.
http://www.seochat.com/
WickedFire - Affiliate Marketing Forum - Internet ...

Affiliate Marketing Webmaster Forum. A great place to learn SEO, web design and development, and internet marketing along with affiliate marketing strategies.
http://www.wickedfire.com/
SEO Blog formerly by Martin Macdonald

Martin Macdonald is a UK based full time SEO. This is his blog. Its mainly about SEO, and mainly by Martin.
http://blog.seoforums.org/

Tracking Mobile Traffic

we will dive deeper into mobile traffic, but
while we are on the topic of
tracking traffic, you will want to look for
 some of the differences between your mobile
and desktop users. While the search algorithms
 do not change much based on device
type,  user  behavior  can.  For  example,
 with  mobile  users,  you  may  see  more  local
searches and results showing up than with desktop users.






Mobile App Analytics – Google Analytics
Google Analytics for mobile apps lets you measure
 user behavior in your app from installs to engagement and purchase.
http://www.google.com/analytics/mobile 

 People coming to your site
on a mobile device may also gravitate toward other
 sections of your site than traditional
desktop users. Log and track what parts of your site
 each segment of traffic is going to,
and what sorts of tools they utilize on your site.
For example, you may find that a store
locator is heavily used on mobile devices.
To improve this experience for users, you
may try to implement geolocation detection.

add key seo things on your blog

Pictures- Great tool with some unique features
 like automatic effects or watermark inclusion, image
 alt tags, shadows, position and more.

Tables- Insert tables easily in your weblog,
 without using any other external applications
 or services.

Maps- Integrate maps locations in your blog.
 Very easy and useful feature.
Powered by Microsoft Virtual Earth application.

Tags- Easily insert tags for your blog posts.
Supports tags from Technorati,
LiveJournal, Flickr, Del.icio.us and more.

Insert Video- Easily upload or insert video to your
using this function. Great tool for blogs with lot video integrated.

Insert Hyperlink- Of course you can add links with
 this nice tool.

PINGING SERVICES 
http://rpc.technorati.com/rpc/ping
http://blogsearch.google.com/ping/RPC2
http://1470.net/api/ping
http://api.feedster.com/ping
http://api.moreover.com/RPC2
http://api.moreover.com/ping
http://api.my.yahoo.com/RPC2
http://api.my.yahoo.com/rss/ping
http://bblog.com/ping.php
http://bitacoras.net/ping
http://blog.goo.ne.jp/XMLRPC
http://blogdb.jp/xmlrpc
http://blogmatcher.com/u.php
http://bulkfeeds.net/rpc
http://coreblog.org/ping/
http://mod-pubsub.org/kn_apps/blogchatt
http://www.lasermemory.com/lsrpc/
http://ping.amagle.com/
http://ping.bitacoras.com
http://ping.blo.gs/
http://ping.bloggers.jp/rpc/
http://ping.cocolog-nifty.com/xmlrpc
http://ping.blogmura.jp/rpc/
http://ping.exblog.jp/xmlrpc
http://ping.feedburner.com
http://rpc.newsgator.com/
http://rpc.pingomatic.com
http://rpc.weblogs.com/RPC2
http://topicexchange.com/RPC2
http://trackback.bakeinu.jp/bakeping.php
http://www.a2b.cc/setloc/bp.a2b

free SEO tools

There are a myriad of free SEO tools available,
 and even many sites that list these free tools the compendium
 sites are generally supported by advertising, and must
 therefore practice good SEO themselves to be successful.

Some good sites that list and provide links to free
 SEO analysis tools
Some of the most useful and free single-purpose SEO tools are:
These tools can definitely be time savers, particularly if you
 have a large amount of content you need to optimize. 
The price is certainly right!
Individual tools also can serve as a reality check: by running 
 your pages through one of these tools you can get a pretty 
good feeling for how well you have optimized a page. 
However, you should bear in mind that there is nothing
 that one of these tools can do for you that cannot also
 be done by hand given the knowledge you have learned from this article.

Individually, SEO analysis tools available on the Web
 can help you with your SEO tasks. However, to get
 the most from these tools you need to understand 
underlying SEO concepts, as explained in this article, 
before you use these tools.
Over time, as you progress with SEO, you will probably 
accumulate your own favorite SEO analysis toolkit.

updating listings in the Google, Yahoo!, and Bing search

• Google Local Business Center: http://www.google.com/local/add
• Yahoo! Local: http://listings.local.yahoo.com/
• Bing Local Listing Center: https://ssl.bing.com/listings/ListingCenter.aspx
Google and Microsoft offer methods for validation using automated phone and fax systems.
Yahoo! offers a paid service in which the business pays for data maintenance and then gets
direct control over its listings.


Additional local info guides
Search engines are not the only source for local business information. Some of the more
notable alternatives include the following.
In addition to the online directories listed in the Local
Search Guide, check to see that you’ve also updated your information in any local directory
sites that are independent of the Local Search Guide lists. Other Yellow Pages guides may be
dominant for your area but may not be listed. Check the printed phone books delivered in the
area where your business is located, and see whether they have URLs printed on their covers
where you can audit/update your information.
The Local Search Guide lists only a handful of vertical
directories, so if your industry isn’t represented in that set, you might do some research to
identify ones appropriate for you, and check them to ensure that your business listing is optimal
in them.
Check the sites of the top newspapers in your area and see whether they have
business directories with a good presence for you.
Most U.S. cities have a local chamber of commerce to help promote
businesses in the area, and getting listed within it can be beneficial to you, particularly if the
chamber’s site is optimized for search engines; getting your chamber of commerce listing linked
over to your website can help with your link weight.

SEO Free Trial tips

Google Webmaster And Google Analytics
Google Webmaster ToolsAnd Google Analytics as it helps
 in improving site and its performance in the search
 engines. You can use Google Webmaster Tools for
removing bad links, fixing 404s errors on your website,
 for submitting sitemaps and for creating sitelinks.
You can also check which others sites are linking to
yours and what keywords your site is ranking for.
Analytics: Google Analytics can be used for finding
 how many visitors your site gets, which keywords
were used by visitors in the search engines to get
 to your website and what pages they visit. You can
 also see the traffic sources and average time of
readers on your website.


Title Link and Text
The link of your title should not be a number
 like –  http://test.com/test.html  or random
letters of the alphabet. This is a poor SEO technique
 and will affect you rankings horribly.
A good permalink structure does have an impact on SEO.


Share on Tumblr Social media optimization and
 marketing holds incredible power! It has
the main platform that hosts communication for
 family, friends, and old acquaintances.

Optimizing the backlink structure of your
website can have a big impact on the rankings
 of your web pages. As it is difficult to obtain
 good backlinks, it often makes sense to benefit
 from the work of your competitors.

The majority of new websites created today are
 built upon WordPress.Although panda and penguin
make it harder to build links like we used to,
once you have exceptional content you still need
 to employ some killer techniques to get that
content out there, get it in front of the eyes
 that matter, and get people to link back


Create Robots.TXT
Robots.txt is a file which is placed at the root
directory of a web site.It helps in indexing
gives instructions to search engines which pages
 it can see and which pages it cannot see. For
example if you specify in your Robots.txt file
that you do not want the search egnines to access
 your thank you page ,than that page wont be show
 up in search results and web users wont be able
 to find it.

Keywords
If you want your post to appear on search engines
 for certain keywords then make sure that these
keywords appear often in your post. You should
skillfully incorporate the keyword into your
post five to six times – without making it look
 artificial for your readers.



Building Your Keyword List

Most advertisers build keyword lists by relying
mainly on intuition. We’ll describe an
alternative method for creating keyword lists
 for keyword-targeted content network ad
groups that’s a little more scientific and should
give you even more control over where
your ads appear.

Let’s start with this assumption: If a keyword-targeted
 ad group’s keywords should describe the pages
 and/or sites where an ad should appear, then the
 best keyword list is composed of words and/or
 phrases that appear most frequently on the target sites’ pages.

Armed with this realization, we went looking for
 the ultimate tool for deriving such lists. Ideally, the
 tool would accept a list of URLs, load every word of content
from all pages at the root and in subfolders of that
 URL, and return a ranked list of one- and two-word keywords.

Use the AdWords Placement tool to find 10 or so sites
within the target categories. The list of possible categories
 includes one specifically related to bodybuilding .

Load the home pages of the first 10 sites displayed, and
 do a quick copy-andpaste to copy all of the words on
 the page to a Notepad document.

Do a Google search on the term Bodybuilding Equipment,
 and copy all of the  resulting text from the SERP into
the Notepad document. If you have your Google
preferences set to show 100 results per page, as we do,
 this will be a lot of text.
Letest Indian Business Directories-online business directories India
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SEO standards respective pages


    Add unique title meta into each page in case
of large number of pages, you should be able to add
them dynamically by replacing product name, category etc)
    Add unique page name without query string meaningful name
    add content into respective pages
    It allows user to generate sitemap.xml, google analytics and other tracking script insertion and if require, you can also generate Google FEED .

These are some basic and important requirements.
If you think you can handle these, go with customized CMS.

The impact of keywords in the URL is not as important as
 you think. Ensuring that your targeted terms are in the page
 title, content and headings, internal and external backlink

 anchor text etc are all much more powerful signals.






You can change your title frequently, but each time the
spiders visit your site, your ranking will be updated.

Try to invest in your link popularity and your content.
 You can only get better ranking on more and more
 keywords if you do things right

Don't confuse "exact match domains" with exact match URLs.

Letest Indian Business Directories-online business directories India
Latest Indian Top Paying Keywords
Latest Indian printing and publishing Marketing service
Latest Indian Data processing Customized Enterprise Software
Latest Indian art-gallery
Classification of Social Media
Businesses Need Social Media Strategy
SEO with Multiple languages-construct the URL for multiple languages
SEO tips for Blogging
Blog tips for search engine optimization
Setting Up a Blog-Creating Blog-create a website
Google Ad Sense Tips
Motorola Moto E slightly bigger-predecessor
Increase your blog Traffic
Adsensetips for traffic factors
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SEO for microblogs


the biggest problem in microblogs is keywords
not related to each other and each topic has a
small amount of related keywords.

for example if we have a microblog that has short
tips about all fields in computer sience, and a
blog that publish articles in this field too.

the outlined blog has a better chance to be appeared
 in SERP, instead the underlined microblog has no
 chance because of it's limited keywords.

blog with more keywords can rank better than
microblog with few keywords because there is
more content on blog.


For many seo addicts, content is king No matter
 support of website, the most important is having
 always more content and keywords.
 blog is more powerful in seo than microblog.
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Classification of Social Media

The various types or forms of social media
that exist on the Internet are; Magazines,
 Internet Forums, Weblogs, Social
Blogs, Micro-Blogging, Wikis, Podcasts,
 Photographs, Videos, Rating and
Social Bookmarking.

Tthe social media into six different types
 based on their media research and published it in
an article in Business .

1.Collaborative projects e.g. Wikipedia
2.Blogs and Microblogs e.g. Twitter
3.Content Communities e.g. Youtube
4.Social Networking Sites e.g. Facebook
5.Virtual Game Worlds e.g. World of Warcraft
6.Virtual Social Worlds e.g. Second Life

Social media is still a work in progress and
 evolving on a daily basis. The scope of
 the social media is very vast and its
usage extends into various fields, regions,
 demographics etc. People are getting
connected to each other in more ways
than previously imagined. Therefore it
becomes difficult to understand the
complexities involved and efforts are still on to
understand the true nature of social media.

Businesses Need Social Media Strategy

Businesses with Social Media Strategy

Most businesses and companies do not have
 a clear strategic picture of their social media
 endeavours or campaigns. They
make the mistake of building their strategy around
 the various social media platforms rather than
 focusing on their own business objectives and
 goals. Developing a good social media strategy
 right at the beginning will go a long way for any
business in terms of ROI and bringing value to it.
 The questions that need to be answered are:
 how much are you willing
to invest or can invest in the social media activities.

Its very important to get the answers to these
 questions and understand the objectives and
goals of the business or company before starting
off any social media marketing activity like opening a Facebook
 or a Twitter account without any concrete plans or
strategy in place to measure success or understand
what you want to achieve from it.

Hootsuite is one of the best free social media
 management tools available, and covers multipl
 social networks, including Twitter, Facebook,
LinkedIn, WordPress, Foursquare and Google+.
The weekly analytics reports and the excellent
 team management

Klout is probably one of the most controversial
 social media analytics tools. There are those
who hate it and claim that its scoring system is
 completely inaccurate.

Twazzup is great for social media beginners
 looking for a Twitter monitoring tool. You
just enter the name you want to track and you
 instantly get real-time updates, meaning the
 most active top influencers.

Social Mention is  popular among social media
 enthusiasts, Social Mention monitors over
 one hundred social media sites. It is
probably one of the  best free listening
tools on the market.