Social media marketing is all about creating relationships with your
customers through a variety of online media channels. From Facebook to
Twitter, blogs to video production, connecting with your customers on a
more sociable level has become a driving-force behind the success of
many companies currently flourishing online and we’re here to help!
Our team of internet marketing experts are dedicated to creating social media marketing campaigns that work for you and your business, whatever your goal.
Facebook Social Media Marketing Strategy
Facebook fans want coupons and discounts.
Limit your updates to 90 characters.
Images on updates have the most shares.
Ask questions in your updates and engage.
Optimize posts to be seen on a mobile phone.
The experiment compared the cost and effectiveness of social-media marketing against pay-per-click
advertising over the span of one year. And the results? Social-media marketing cost the company
$3,600 — the salary ($10 an hour) for an employee to become a part of and market to social networks.
That investment drew 93,207 visitors to the site over the course of the year (which works
out to be just under $.04 per visitor).
The PPC application was a little faster. Instead of having to wait weeks or months to get involved
in a community, the PPC ads could be started almost immediately. The company spent $1,250 on
PPC ads over the course of the year, and those ads drew 2,057 visitors to the site for a total cost of
almost $.61 per visitor.
Social media had much more impact, and ultimately cost the company less money on a per-visit
basis. In fact, the social-media optimization yielded a 1,578 percent better return on investment
than the PPC ads did.
The value of social media is there. But so are the difficulties that you may face as you try to implement
a social-media optimization effort. For example, you can’t rush headlong into a new social network
and expect to be able to post your ads anywhere you want. That will get you banned from the community
fairly quickly. It will also create animosity between you and the very people you’re trying to
reach.
With LinkedIn, we are helping our clients increase the overall number of high value connections Our clients are connected with the most influential users on LinkedIn, which allows them to contact virtually any key decision maker.
Our team of internet marketing experts are dedicated to creating social media marketing campaigns that work for you and your business, whatever your goal.
Facebook Social Media Marketing Strategy
Facebook fans want coupons and discounts.
Limit your updates to 90 characters.
Images on updates have the most shares.
Ask questions in your updates and engage.
Optimize posts to be seen on a mobile phone.
The experiment compared the cost and effectiveness of social-media marketing against pay-per-click
advertising over the span of one year. And the results? Social-media marketing cost the company
$3,600 — the salary ($10 an hour) for an employee to become a part of and market to social networks.
That investment drew 93,207 visitors to the site over the course of the year (which works
out to be just under $.04 per visitor).
The PPC application was a little faster. Instead of having to wait weeks or months to get involved
in a community, the PPC ads could be started almost immediately. The company spent $1,250 on
PPC ads over the course of the year, and those ads drew 2,057 visitors to the site for a total cost of
almost $.61 per visitor.
Social media had much more impact, and ultimately cost the company less money on a per-visit
basis. In fact, the social-media optimization yielded a 1,578 percent better return on investment
than the PPC ads did.
The value of social media is there. But so are the difficulties that you may face as you try to implement
a social-media optimization effort. For example, you can’t rush headlong into a new social network
and expect to be able to post your ads anywhere you want. That will get you banned from the community
fairly quickly. It will also create animosity between you and the very people you’re trying to
reach.
With LinkedIn, we are helping our clients increase the overall number of high value connections Our clients are connected with the most influential users on LinkedIn, which allows them to contact virtually any key decision maker.
