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Vertical Search from the Major Search Engines
The big three search engines offer a wide variety of vertical search products. Here is a partial list:
GoogleGoogle Maps, Google Images, Google Product Search, Google Blog Search, Google Video,Google News, Google Custom Sear… Read MoreElements of Link Building
There are countless opportunities for link building. Everything starts on your site. Yoursite should make it easy and intuitive for anyone wanting to link to it. To increase yourchances of people linking to your site, you ne… Read MoreAlgorithm-Based Ranking Systems: Crawling, Indexing, and Ranking
Understanding how crawling, indexing, and ranking works is helpful to SEO practitioners, asit helps them determine what actions to take to meet their goals. This section primarily coversthe way Google, Yahoo!, and Microsoft … Read MoreFacebook pages
FacebookCurrently, Facebook is the dominant social networking site, and it has the most features useful to the socialmedia marketer. It began in universities, so Facebook boasts a commanding percentage of college studentsas … Read MoreSubscriptions the powerful platforms
Blog software gives you the powerful ability to syndicate your content using popular formats such as
RSS and Atom. These standards are designed to allow people to read your content—as well as their
other favorite blogs—in a … Read MoreSEO Page elements
Another facet of SEO to consider before you build your web site is the elements needed to ensurethat your site is properly indexed by a search engine. Each search engine places differing importanceon different page elements.… Read MoreUse Intelligent Page Formatting For Seo
Try using smaller paragraphs with mixed-case text. Use boldface, italics, uppercase,and different text color variations for emphasis. Employ browser-safe fonts such asTimes New Roman, Georgia (serif font), Arial, Helvetica, … Read MoreVideo Sitemaps Seo
Video Sitemaps are yet another extension of XML Sitemap Protocol. Video Sitemapscan be helpful if your videos show up in Google SERPs. The following fragment showsa basic video Sitemap with one example video:
<urlset xmln… Read MoreTying SEO to Conversion and ROI
it is important to tie your SEO campaign to theresults it brings to the business. A fundamental piece of that is measuring the conversionsdriven by organic SEO traffic. Here are some of the most common types of conversions:
… Read MoreSEO for Mindshare/Branding
A less popular but equally powerful application of SEO is its use for branding purposes.Bloggers, social media/community websites, content producers, news outlets, and dozens ofother web publishing archetypes have found trem… Read MoreComponents of an SEO-Friendly Page
Building an SEO-friendly web site doesn’t happen by accident. It requires an understanding of what
elements search engines examine and how those elements affect your ranking. It also requires including
as many of those eleme… Read MoreHow Does Web-Site Content Affect SEO?
The catch with web-site content is that is must be fresh and original to be most effective. If it’s not, thecontent can do more harm than good. As you’ve already seen, content is the one element that can keepcustomers coming… Read More5 Unique Tips for Using Google+ for Marketing
1.Event Blogging As A Link Building TechniquePage Rank Calculation completely depends on the number of Inbound links. That is number of links which you got from other sites. If the number of Inbound links got increased simul… Read MoreMajor online directories
Like search engines, there are hundreds of different directories online. Some are general directories,whereas others are very specific and associated with only one industry or organization. When you’reselecting the directori… Read MoreBest Practices for Multilanguage/Country Targeting
Many businesses target multiple countries with their websites and need answers to questionssuch as: do you put the information for your products or services all on the same domain? Doyou obtain multiple domains? Where do you… Read More