AdSense Earnings

The Google ads you are able to display on your content pages can be either cost-per-click
(CPC) or cost-per-1000-impressions (CPM) ads, while AdSense for search results pages
show exclusively CPC ads. This means that advertisers pay either when users click on
ads, or when the advertiser’s ad is shown on your site. You’ll receive a portion of the
amount paid for either activity on your website. Although we don’t disclose the exact
revenue share, our goal is to enable publishers to make as much or more than they could
with other advertising networks.

Typically, Google sends checks about one month behind if your earnings pass Google’s
payment threshold ($10 in the United States). You are responsible for paying any taxes
as required in your country. Let’s look at example earnings you can make with AdSense.
Suppose you have a site that shows 1,000 AdSense impressions per day. Assuming that
your CTR is at 1% and that the average click worth is $0.10, we get the following:
Daily AdSense Earnings =
1000 (impressions) × 0.01 (CTR) × 0.10 (click worth)
= $1

So, if you have a busy site, you can do the math and see what you can earn. It sounds
pretty simple, but to make it work you need to put in the time to create good content.
A lot depends on your visitor levels as well as how you integrate AdSense within your
site(s).