Steps to keywords to target

there's ways you can tune your content better or worse on-site based on title tags and keyword usage and other technical aspects. But that's really minor in comparison to getting excellent content on your site.

creating content on your website as well as finding places to connect with your audience through guest blogging opportunities or all the other ways that you can earn links back to your website.
  1. Select the good keywords for each of your individual pages. 
  2. The best keywords will be those that are  search terms (terms that people actually search for), and that clearly describe  the content of your pages. They will also have to be keywords for which there is relatively low competition. 
  3. The more specific your keyphrase, the easier it will be for your site to rank well. You should therefore target keyphrases with three or more words to significantly improve your chances. 
  4. There is no sense in trying to optimize your pages for super competitive keyword where you don't stand a chance of ranking well (most one-word keyphrases fall into this category: for example, it would be impossible to rank well for the keyword 'phone'). It would be better to target phrases like: 
    1. mobile phone - easier but still competitive 
    2. smart mobile phones - easier and less competitive 
    3. business phones' - easier and not as competitive.