The motive of any business is growth. If you don’t grow, you could be in trouble. This
is especially the case with businesses that depend solely on their websites for revenues.
For some, the Internet is one way to expand and increase their business. For others,
the Internet is their lifeline and the core of their business model. With tens of millions
of domains all competing for popularity, trying to stand out in the crowd can be a
daunting or even frightening prospect.
With continuous improvements in search engine technology, search engines are using
hundreds of different ranking factors. Sometimes all it takes is for one factor to change
for your site to sink in the rankings or (even worse) be wiped out of the index
completely.
Although nobody knows the exact ranking formula, each search engine has its own
take on ranking factors. “Positive” ranking factors aid your rank. “Negative” ranking
factors (such as having duplicate content) penalize your rank.
Time Factors
Each site is different, so the SEO strategy applied to each site will also be different.
There are so many factors that it would be naïve to put an exact time frame for SEO to
show desired results.
SEO is not finished when you start seeing results. Even if you get to the top spot on the
Google searches that you care about, your job isn’t done. You need to make sure you
stay on top of these searches. Your competitors will want to take your top spot away
from you.
SEO fosters the natural, long-term growth of a website, and once you achieve its benefits,
there is usually a ripple effect where you’ll be getting traffic from sources other
than search engines by means of other websites linking to yours. If you have the content
or product that people want to see, it is only natural to attract inbound links.
Organizational Structure
Organizational structure can play a significant role in SEO. Big companies can sometimes
be difficult to navigate. It may be unclear who is responsible for SEO. Having no
ownership typically means no work gets done. Smaller companies can be faster paced,
but also carry their own troubles.
is especially the case with businesses that depend solely on their websites for revenues.
For some, the Internet is one way to expand and increase their business. For others,
the Internet is their lifeline and the core of their business model. With tens of millions
of domains all competing for popularity, trying to stand out in the crowd can be a
daunting or even frightening prospect.
With continuous improvements in search engine technology, search engines are using
hundreds of different ranking factors. Sometimes all it takes is for one factor to change
for your site to sink in the rankings or (even worse) be wiped out of the index
completely.
Although nobody knows the exact ranking formula, each search engine has its own
take on ranking factors. “Positive” ranking factors aid your rank. “Negative” ranking
factors (such as having duplicate content) penalize your rank.
Time Factors
Each site is different, so the SEO strategy applied to each site will also be different.
There are so many factors that it would be naïve to put an exact time frame for SEO to
show desired results.
SEO is not finished when you start seeing results. Even if you get to the top spot on the
Google searches that you care about, your job isn’t done. You need to make sure you
stay on top of these searches. Your competitors will want to take your top spot away
from you.
SEO fosters the natural, long-term growth of a website, and once you achieve its benefits,
there is usually a ripple effect where you’ll be getting traffic from sources other
than search engines by means of other websites linking to yours. If you have the content
or product that people want to see, it is only natural to attract inbound links.
Organizational Structure
Organizational structure can play a significant role in SEO. Big companies can sometimes
be difficult to navigate. It may be unclear who is responsible for SEO. Having no
ownership typically means no work gets done. Smaller companies can be faster paced,
but also carry their own troubles.