There are several tools you can use, including your Google and Bing
Webmaster accounts. While Google and Bing are free and easy to use (assuming
you've already set up the accounts, as we advised in earlier chapters), there is a much
better solution: Majestic SEO.
Majestic SEO provides both a free and a premium subscription service. If you control
the site you want to track, and have access to the site's root directory on the server,
then you can use the free service. Once you have registered, and verified your
ownership of the site, you can use Majestic SEO to produce rich reports on the link
history of the site. The data is very complete, and allows you to track both internal
and external links, to view trend over time, and to look at a variety of other metrics.
Social media's increasing role in search marketing was also highlighted, with a
recommendation made to not only be proactive about using social media to promote
your content but also to inspire and motivate your users to promote your content
through their social networks.
Webmaster accounts. While Google and Bing are free and easy to use (assuming
you've already set up the accounts, as we advised in earlier chapters), there is a much
better solution: Majestic SEO.
Majestic SEO provides both a free and a premium subscription service. If you control
the site you want to track, and have access to the site's root directory on the server,
then you can use the free service. Once you have registered, and verified your
ownership of the site, you can use Majestic SEO to produce rich reports on the link
history of the site. The data is very complete, and allows you to track both internal
and external links, to view trend over time, and to look at a variety of other metrics.
Social media's increasing role in search marketing was also highlighted, with a
recommendation made to not only be proactive about using social media to promote
your content but also to inspire and motivate your users to promote your content
through their social networks.