Chitika Report-Amazon Fire
phone commands
According to ad viewing traffic from Chitika Insights theAmazon Fire phone commands around 0.015% of ad serving
in the US for the last 20 days of Chitika's research.
Coupled with the comScore data that in the three months
ending June 2014 there were between 173m and 175m
phones active in the US some have estimated that the Amazon
Fire phone has only ended up in the hands of around 26
thousand users. Amazon released its Fire phone exclusively
on AT&T's network for $199 but there were no official
numbers given since then as is usual for Amazon. After
some elaborate number crunching, the source points that
if not all Fire Phone users are active online the 26 thousand
units may rise to 35 thousand - because the people who
aren't online don't show up on the survey.
Either way, the number is far lower than the Kindle tablets
and clearly point that the phone is enjoying less than
great reception. Again no official numbers have
been given and as the estimates above are vague
as it is the Fire phone could very well have sold slightly more.
