SEO Tips for Google

04:51
 Domain Name Domination – If you really really want to rank for a very generic phrase or indeed have any chance of reaching a good rank then the domain name is often key. Make certain where at all possible that the domain name contains the keyword(s) that you would like to rank for.


Include keywords in your content-Give the primary keyword at the beginning of the page title.


Keyword Research – Many use tools like Word-tracker and Keyword Discovery or Google itself  to find those rich keywords that will bring traffic to a website. Fine, but think more about Google Instant for example. Whilst on the subject of website traffic, is it converting traffic? THINK about what will convert.

 Back-links- Yep, everyone wants those all-important back-links. Some pay for them ( No really??) Let’s face it the value of someone who is RELEVANT in your sector linking to you will always remain high despite how the algorithmic changes.

Your website code counts – If the coding on your website isn’t up to scratch then how do you honestly expect a search engine to interpret it and then magically come up with the results you wanted to see in search.

Social Media- There is no escaping the rise of Twitter etc. But be aware, you NEED a strategy for social media to work for you and your business. Think about what angle your tweets will be coming from, how you may deal with customers who directly criticise your service online. Social Media should now ALWAYS be incorporated into any serious online marketing campaign.

Images- People are now much more visually focused when it comes to the information they are presented with online. With the arrival of the Ipad, smart phones and tablet devices we can expect that many will consider a websites value by the way in which it looks. YES Google can interpret images and read them, so make sure everything is labeled up correctly.
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Best Marketing SEO

03:50
One method that often used for internet marketing campaign is email marketing.SEO not only works it works really well so now even the smaller business can become a key player on the web.
Article writing is one of the fastest and most cost effective ways to get one way inbound links to your website. Inbound links equal high traffic and paying visitors to your site.
Direct marketing is a very effective method of reaching your uses. E-Mail campaigns send hundreds of thousands of messages out directly to your customers via e-mail.
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HTML Paragraph

00:50
HTML Paragraph

Paragraphs are defined with the <p> tag.

<p>This is a paragraph</p>
<p>This is another paragraph</p>


HTML '<p>' tag example

<html>
<head><title>Example on the use of Paragraphs in HTML</title></head>
<body>

<p>This is my first paragraph.<br/>
It describes how to use HTML.</p>
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HTML Headings

00:03
Headings are defined with the <h1> to <h6> tags.
<h1> defines the largest heading. <h6> defines the smallest heading.
<h1>This is a heading</h1>
<h2>This is a heading</h2>
<h3>This is a heading</h3>
 

Headings Are Important

Use the HTML heading tags for headings only. Don't use headings to make something BIG or bold.
Search engines use your headings to index the structure and content of your web pages.
Since users may skim your pages by its headings, it is important to use headings to show the document structure.
H1 headings should be used as main headings, followed by H2 headings, and less important H3 headings, and so on.

HTML Comments

Comments can be inserted in the HTML code to make it more readable and understandable. Comments are ignored by the browser and not displayed.
Comments are written like this:
<!-- This is a comment -->

 

 


 
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HTML Examples

23:51

HTML headings are defined with the <h1> to <h6> tags.

<h1>This is a heading</h1>
<h2>This is a heading</h2>
<h3>This is a heading</h3>


HTML Paragraphs

HTML paragraphs are defined with the <p> tag.

<p>This is a paragraph</p>
<p>This is another paragraph</p>


HTML Links

HTML links are defined with the <a> tag.

<a href="http://www.demo.com">This is a link</a>

Note: The <a> tag contains an attribute (href) to provide the link address.


HTML Images

HTML images are defined with the <img> tag.

<img src="img.gif" width="166" height="80" />

Note: The name of the image and the size are provided as attributes.
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HTML Extension

23:48

HTM or HTML Extension?

When you save an HTML file, you can use either the .htm or the .html extension. We use .htm in our examples. It is a habit from the past, when the software only allowed three letters in file extensions.
With new software it is perfectly safe to use .html.

use a plain text editor (like Notepad) to edit HTML
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