Subscriptions the powerful platforms

Blog software gives you the powerful ability to syndicate your content using popular formats such as
RSS and Atom. These standards are designed to allow people to read your content—as well as their
other favorite blogs—in a piece of software known as a feed reader. Good blogging software makes
this easy by providing people with a simple button to click to add your blog to their subscription lists.
People who subscribe won’t come to your site every time they read your content, but once they have
subscribed to your feed, they will read most or all of your posts.

Hosted Versus Self-Hosted
Blogging software falls into one of two varieties: hosted or self-hosted. Hosted software, such as
LiveJournal, resides on a server owned by the organization that maintains the code. Many hosted solutions
will give you a URL to use, such as http://<example>.wordpress.com. Self-hosted software is run
on your own server. Self-hosted platforms require installation and configuration, but once they are set
up they’re completely under your control. Blogs running self-hosted software are located on a domain
owned solely by you, as opposed to the shared domains often used by hosted blogs. Hosted software
is often easier for new bloggers to get started on, but for best results your blog should appear on your
own domain. Some hosted blog systems allow you to use your own domain; take advantage of this if
you can.

Most popular blogs today use self-hosted software, and chances are good that you’ll need help installing,
designing, configuring, and maintaining your blog to get it running to your needs. Rather than hire a
dedicated in-house person to manage this for you, you should look for technical help in your industry or
location. Mashable’s Pete Cashmore recommends finding a firm or individual who would like to increase
her exposure in your niche, and offering a trade of advertising space on your site and blog for free or
discounted services.

WordPress
WordPress is the most well-known and widely used blogging software, as well as my personal favorite.
It is free, is open source, and has a robust community of developers and designers who’ve built
thousands of plug-ins and themes for it, making it the most customizable platform available.

Movable Type
Many of the most high-traffic blogs on the Web use Movable Type. In the past few years, Movable Type
has shifted to an open source model and now has great support for multiple blogs, but it is not as easy
to use as WordPress. The most popular paid, hosted platform on the Web is TypePad (see Figure 2-11).
Based on Movable Type software and owned by the same company (Six Apart), TypePad is simpler to
use than the self-hosted version and includes a few additional features. Some sites running on TypePad
use domains such as http://<example>.typepad.com, whereas others use their own domains.

Blogger
One of the earliest blogging platforms, Blogger is hosted software (see Figure 2-12); most sites using it
appear on URLs such as http://<example>.blogspot.com. It is very easy to use, but it lacks many of the
features available in other platform solutions. It is a popular choice for new bloggers creating their first sites.

HubSpot
HubSpot (the company I work for) sells a set of tools, including a blogging package. This paid, hosted
service allows your blog to appear on your domain and includes features for companies that want to
integrate their blogs with their lead-tracking and marketing analytics.

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Internet marketing

Affiliate marketing

    Cost per action
    Revenue sharing

Search engine optimization
    Social media marketing
    Email marketing
    Referral marketing
    Content marketing

Search engine marketing
    Pay per click
    Cost per impression
    Search analytics
    Web analytics

Display advertising

    Contextual advertising
    Behavioral targeting



Mobile advertising

Intelligent ad targeting is now the key to the development of the mobile as a reach medium. Both consumers and marketers are taking more and more notice of mobile advertising.

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Vertical Search from the Major Search Engines

The big three search engines offer a wide variety of vertical search products. Here is a partial list:

Google
Google Maps, Google Images, Google Product Search, Google Blog Search, Google Video,
Google News, Google Custom Search Engine, Google Book Search, Google US Gov’t
Search, etc.

Yahoo!
Yahoo! News, Yahoo! Local, Yahoo! Images, Yahoo! Video, Yahoo! Shopping, Yahoo!
Audio Search, etc.

Bing
Bing Image, Bing Video, Bing News, Bing Maps, Bing Health, Bing Products, etc.

Image search
All three search engines offer image search capability. Basically, image search engines limit the
data that they crawl, search, and return in results to images.

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5 Unique Tips for Using Google+ for Marketing

1.Event Blogging As A Link Building Technique

Page Rank Calculation completely depends on the number of Inbound links. That is number of links which you got from other sites. If the number of Inbound links got increased simultaneously Your Page Rank get increases. Quality Inbound links are precious for the hike in Page Rank. If there is no Quality Backlinks you will not get any Page Rank.


2.Use Data Mining for Search Engine Optimization
There are some more Paid Tools. They charge Annually and monthly depending on their Popularity.

1.    Keyword Discovery
2.    Wordze
3.    Keyword Spy
4.    Keyword Elite
5.    SEM Rush
6.    KeyCompete

3.Using Local Search to Gain More Customers4.Site structure
5.Number of keywords on a page

Choosing the right keyword helps in optimizing the webpages in the Organic Results. New researches had revealed that about 80 percent of the users doesnot go beyond from the top 10 results from the google search engine. By considering this point we should take the analysis of top 10 sites of that keyword from the organic results in the search engine. Make sure that you good at these results.
Google follows an Page Rank Algorithm to calculate the page rank of a web page. Before Starting with the Page Calculation. We should know what are INBOUND LINKS and OUTBOUND LINKS

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How To: SEM

SEM stands for -search engine marketing.

There’s no denying the synergy between SEO and paid search marketing, and paid search marketers would do well to take away a lesson or two from the world of organic search engine optimization to improve their campaigns. 1.  Keywords! Keywords! Sherlock Holmes exclaimed, "Data! Data! …I can't make bricks without clay." And likewise, keywords are the backbone, heart and soul of all search engine marketing, paid or organic. There’s a whole mess of keywords work and reports done for organic search optimization that paid search marketers 

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Best Practices for Multilanguage/Country Targeting

Many businesses target multiple countries with their websites and need answers to questions
such as: do you put the information for your products or services all on the same domain? Do
you obtain multiple domains? Where do you host the site(s)? It turns out that there are SEO
factors, as well as basic marketing questions, that affect the answers. There are also non-SEO
factors, such as the tax implications of what you do; for some TLDs you can get them only by
having a local physical presence (e.g., France requires this to get a .fr domain).

Targeting a Specific Country
Starting with the basics of international targeting, it is important to let the search engines know
where your business is based in as many ways as possible. These might include:
• A country-specific TLD (ccTLD) for your domain (e.g., .co.uk)
• Hosting in the local country
• Physical local address in plain text on every page of your site
• Google Webmaster Central geotargeting setting
• Verified address with Google Maps
• Links from in-country websites
• Use of the local language on the website
If you are starting from scratch, getting these all lined up will give you the best possible chance
of ranking in the local country you are targeting.

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Tying SEO to Conversion and ROI

it is important to tie your SEO campaign to the
results it brings to the business. A fundamental piece of that is measuring the conversions
driven by organic SEO traffic. Here are some of the most common types of conversions:

Sales/sales revenue
This is the one that everyone assumes is part of conversions. Sales and sales revenue (or
better still, margin) conversions can be the simplest things to track, except when you are
selling many different products at different price points and in different quantities. In this
case, the process would need to be a bit more sophisticated.
If your site is advertising-driven, you need to look at the impact of organic search traffic
on advertising revenue. If you have no financial goals for your site, you need to look at
some of the other types of conversions.

Email/blog/newsletter subscriptions
Anytime a user signs up to receive regular communications from you it is a win. Even
though there are not direct financial consequences to this it is still a conversion. Someone
who has subscribed to something you offer is more likely to become a customer than a
first-time visitor to your site, so you need to credit this type of conversion.

Sign-ups
Closely related to the notion of subscriptions are other types of sign-ups. Perhaps you offer
a service such as a tool that people need to sign up for to use. Even if the tool is free, you
should track this as a conversion.

You most likely received the person’s email address in the process, and even if she indicates
that she does not want to receive commercial communications from you, you should be
building loyalty with the tool you provided her access to (or whatever she signed up for);
otherwise, why would you be providing her that service?

Downloads
Many sites offer free downloads, such as white papers, or free downloadable tools. Even
if you do not require a sign-up of any type, you should still count this as a conversion.
You are getting your message out there with the downloads you offer.

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SEO for Mindshare/Branding

A less popular but equally powerful application of SEO is its use for branding purposes.
Bloggers, social media/community websites, content producers, news outlets, and dozens of
other web publishing archetypes have found tremendous value in appearing atop search results
and using the resulting exposure to bolster their brand recognition and authority.

The process is fairly simple, much like the goals in traditional advertising of ad repetition to
enter the buyer’s consideration set. (Read about the three laws of branding at http://www
.palgrave-journals.com/bm/journal/v16/n3/full/2550139a.html for more information on this topic.)
Similarly, online marketers have observed that being at the top of search rankings around a
particular subject has a positive impact on traffic, consideration, and perceived authority.
Here are some factors to think about when considering SEO for mindshare/branding:
 
When to employ
Use it when branding, or communicating a message, is your goal. If you do not have direct
monetization goals for the moment or for the foreseeable future, this is the approach for
you.
 
Keyword targeting
A keyword focus is less critical here—you’ll likely have a few broad terms that receive the
high traffic you want, but the long tail may be far more achievable and the better target.
Focus on keywords that are going to bring you visitors who are likely to be interested in
and remember your brand.

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Algorithm-Based Ranking Systems: Crawling, Indexing, and Ranking

Understanding how crawling, indexing, and ranking works is helpful to SEO practitioners, as
it helps them determine what actions to take to meet their goals. This section primarily covers
the way Google, Yahoo!, and Microsoft operate, and does not necessarily apply to other search
engines that are popular, such as Baidu (China) and Naver (Korea).
The search engines have several major goals and functions.
These include:
     • Crawling and indexing the billions of documents (pages and files) accessible on the Web
      • Responding to user queries by providing lists of relevant pages
In this section, we’ll walk through the basics of these functions from a nontechnical
perspective. This section will start by discussing how search engines find and discover content.

Crawling and Indexing
Imagine the World Wide Web as a network of stops in a big city subway system. Each stop is
its own unique document (usually a web page, but sometimes a PDF, JPEG, or other file). The
search engines need a way to “crawl” the entire city and find all the stops along the way, so
they use the best path available: the links between web pages

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Elements of Link Building

There are countless opportunities for link building. Everything starts on your site. Your
site should make it easy and intuitive for anyone wanting to link to it. To increase your
chances of people linking to your site, you need to provide something of value.
Basic Elements
The following subsections talk about the rudimentary elements that all sites need to
consider.

Take out the guesswork
Take out the guesswork for your web visitors by providing the HTML code fragment(s)
for people to link to your site. Create “Link to Us” and “Tell a Friend” links. Most CMS
software includes prebuilt forms for handling these simple concepts.

Run a daily, weekly, or monthly email newsletter
Running your own newsletter provides several benefits. First, you get to remind your
existing visitors of your new offerings, whether it is content, products, or services. Plus,
the recipients of your newsletter are likely to forward it to people they know if they find
your newsletter interesting.

Provide registered services
Many sites offer free and members-only content. This model offers several benefits. If
your free content is already great, many of your visitors will also be interested in your
members-only content. The idea is that the content that is provided to members only
is of even greater quality than the public content. Many sites charge for members-only
content. Providing registered services helps you build up the email lists

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