website page tools

1)  Strong Anchor Text Distribution Is A Must
2)  Utilize Authorship Markup
3)  Backlink Variation is Uber important.
4)  Social Signals Are Vital
5)  On-Site Optimization + Content Content Content

So my advice to you is to take these 5 key points and adapt them to how you currently do your
SEO. Or perhaps these are so different from what you currently do you will want to change
completely to something closer to this. The choice is ultimately up to you, but take this
knowledge to make the best possible choice you can.

most people in the SEO industry learned somewhere along the way
that the anchor text of a backlink tells Google what the site is about. So in order to get a
site ranked well in Google for a specific anchor text keyword, it only made sense to use
that same anchor text for every single one of our backlinks.

However, using the idea of LSI alone is not enough. One of the biggest things Google is
looking at now is natural looking SEO. So to look as natural as possible, you want to mix
in some anchor texts that aren’t so keyword targeted that a normal person might use.

The benefit of using authorship markup is that if done right, your site may start showing
up in the search results with your Google+ profile picture next to it. This adds a lot of
credibility to your result in the searchers eyes. Using authorship markup is also a huge
plus in Google’s eyes as it shows them that you are creating unique and original content
and helps keep people from stealing your content since you have told Google you are
the original author.

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seo tricks for a website

Today, getting traffic online is very easy to do. The most important part about being successful online
is getting your website noticed. You should be spending most of your days promoting your site over
anything else in order to make money off of it.

I was once clueless about how to even create traffic online let alone even knowing what traffic meant.
Well, it has been about a year since I have been inthis online marketing business and has really
become my second nature.

Here I would like to share with you the simplest ways in which you can drive traffic to your site
immediately. Just remember the more things that youdo on the list below the better results you will
have with the traffic to your website. Hopefully after you are done reading threw this article you can
get busy on the promotion of your website.

Here are the few best ways to get traffic to your landing pages:

- Forum Participation
-  Article Marketing
-  Social Bookmarking
-  Myspace
-  Press Releases
-  Classified Ads
-  Viral Marketing

All of these forms of traffic combined can explode your sites traffic within days. When choosing the
proper sites in which you want to work with to create your traffic, make sure you choose the ones that
are highly ranked within Google. That way you can easily get first page results for your website. I ama
firm believer of article marketing myself. You don’t necessarily have to use that form of traffic if
you don’t want to but it will help you out in thelong run for creating many back links to your site.

Just always remember that consistency is always to best attitude to have when you have your own
business online. You have to stay devoted and on task when you are promoting your sites. Promotion is
the most important part about making money online. You can have the nicest website in the world but
it will never see the time of day if you never get the word out there that you are in business.
If you feel like you don’t really have a startingpoint or you’re not to sure on how to do the
above traffic generation techniques or if you wouldlike a guide on how to master in Internet Marketing
feel free to check out more of my articles.

 SEO engineers developed alternative techniques that replace nofollowed tags with obfuscated. White hat versus black hat techniques SEO techniques can be classified into two broad categories: techniques that search engines recommend as part of good design, and those techniques of which search engines do not approve.

What is SEO?

 SEO Search Engine Optimization is a process of improving the volume and quality of traffic to a web site from search engines. Daniel A Carter Search Engine Optimization is abbreviated as SEO. Richard Taputoro Another important factor to keep your website live and fruitful is to use SEO or Search Engine Optimization.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. 

Organic search results for clients. SEO is strategies, techniques and tactics to increase the number of visitors to a website by obtaining a high-ranking placement in search results.

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seo optimization-seo how to

1. Write and submit articles to the article directories.
2. Leave comments on other people’s blogs with a backlink to your site.
3. Answer people’s questions on www dot answers dotyahoo.com.
4. Post in forums and have a link to your site in your signature.
5. Write a press release and submit it to www dot PRWeb dot com.
6. Advertise your website in the appropriate category on www dot CraigsList dot com.
7. Give an unbiased testimonial on a product/service that you have used in exchange for a backlink to
your site.
8. Start a blog and submit it to the 100’s of free blog directories.
9. Manually submit your website to the major searchengines.
10. Optimize each page of your website for a particular keyword or search phrase.
11. Add a link in your email signature to your website. It’s a free and easy way to get a little more
traffic.
12. Make a custom 404 error page for your website redirecting people to your home page.
13. Use PPC search engine advertising.
14. Add a bookmark this site link to your webpages.
15. Have a tell-a-friend form on your site.
16. Send articles to ezine publishers that includesa link to your website.
17. Hold a crazy content and make it go viral.
18. Give away a freebie (ebook, report, e-course) to keep people coming back to your site.
19. Add an RSS feed to your blog.
20. Submit your site to any related niche directories on the net.
21. Participate in a banner or link exchange program.
22. Create a software program and give it away for free.
23. Purchase the misspellings or variations of yourdomain name, or those of your competitors.
24. Buy a domain name related to your niche that isalready receiving traffic and forward it to your site.
25. Pass out business cards with your domain on them everywhere you go.
26. Start and affiliate program and let your affiliates send you visitors.
27. Start a page on social bookmarking sites such as www dot MySpace dot com.
28. Submit a viral video to www dot YouTube dot com
29. Conduct and publish surveys to your website.
30. Find joint venture partners that will send you traffic.
31. Start your own newsletter or ezine.
32. Use a autoresponder or email campaign to keep people coming back to your site.
33. Purchase ads on other sites.
34. Send a free copy of your product to other site owners in exchange for a product review.
35. Sell or place classified ads on www dot eBay dot com with a link to your site.
36. Post free classified ads on any of the sites that allow them with a link to your site.
37. Exchange reciprocal links with other related websites.
38. Network with other people at seminars or other live events.
39. Purchase advertising in popular newsletters or ezines.
40. Advertise on other product’s thank you pages.
41. Create a free ebook and list in on the free ebook sites.
42. Buy and use a memorable domain name.
43. Do something controversial.
44. Create an Amazon profile and submit reviews forbooks and other products that you have read.
45. Start a lens on www dot Squidoo dot com.

The amount of traffic that your internet marketing website generates has a direct impact on how much
success your business will have. Without traffic, you have no business and certainly no income coming
in. Despite what many believe, there are several ways that you can generate traffic to your website
without spending a penny.
There are a number of ways that you can use contentto persuade people to come to your site. All
across the internet there is repetitive content that is simply reworded to trick you. Far too many sites
have the exact same concept, just different wording. Therefore, people are always looking for fresh and
enticing copy.

If you can provide fresh and enticing content, people will flock to your site to see what else you have to
say. The ways you go about getting your content seen on the internet is through article writing, posting
in forums, and posting on a blog. Forums and article directories are filled with interested viewers
looking for worthy content. From there, you reel them in to your site with your words and thoughts.
Aside from your content, finding the right target audience is essential too. If you can find out who your
target audience is, you can begin optimizing the keywords that you use on your site. By using certain
keywords all throughout your site and in your articles, these keywords will allow you to climb higher
on the search engines. As you climb higher and higher, eventually your site will be on the first page
where it is easily accessible for internet searchers.

Although link trading has been around for awhile, it continues to be a strong method to reel in free
internet marketing website traffic. Link trading involves you placing a link of someone else's site on
yours in exchange for your link being placed on their site. After thousands of link exchanges, the link
to your site will be on thousands of people's sites. The more chances people have to see your site, the
more traffic you will generate.

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Top Level Domains List

.com :-Utilized by all entities, as its rules of ownership are now unrestricted. The most popular and one of the oldestTLDs, .com was intended for commercial use only.

.net:- Intended for computers running at network providers. Today it is used in an unrestricted fashion, and many times becomes the second-choice TLD if .comis not available.

.org :-Intended for nonprofit organizations. Used by commercial and noncommercial sites.
.edu :-Used almost exclusively by post-secondary institutions in the United States.
.gov:- Used by federal, state, and local government departments within the United States.
.int :-Used only by international treaty-based organizations.
.mil :-Used by the U.S. Department of Defense.
.biz:- Intended for commercial business entities. Was created to allow for an additional domain name pool due to thesaturated .comnamespace.

.info:- Intended for informational sites unrestricted TLDs.
.name:- Intended for personal use only.
.pro:- Intended for professionals in various professions, including doctors and lawyers.

 Extension      Index size
.com               20,400,000,000
.org                 2,290,000,000
.net                 2,110,000,000
.edu                248,000,000
.gov                232,000,000
.info                227,000,000
.biz                 74,300,000
.cat                 35,800,000
.int                 8,230,000
.mil                8,130,000
.name            7,000,000
.travel           6,310,000
.coop           646,000
.aero            646,000
.pro             600,000
.museum      480,000
.tel               248,000

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Webmastering

Millions of people use Yahoo! to find information, and having your site in Yahoo! Search or the Yahoo! Directory can mean more sales, more conversations with people you wouldn't have met otherwise, and more hits for your web site. However, letting Yahoo! know that your site exists can be a bit confusing. There's a distinction between Yahoo! Search http://search.yahoo.com and the Yahoo! Directory http://dir.yahoo.com, and the process for submitting your site to each is a bit different.

If other sites on the Web link to your site, chances are good that Yahoo! has already added your site to its index. An index is simply another name for the total list of sites that Yahoo! is watching. Yahoo! Search relies on a crawler to find new sites and keep current sites up-to-date. If a site that's currently in Yahoo!'s index has linked to your site, the crawler has probably already visited your site and automatically added it to Yahoo!'s index.

You can see if Yahoo! is already indexing your site by searching for it with the

 url: meta keyword 

Browse to http://search.yahoo.com and enter a query like this:

 url:http://insert your site 

While Yahoo! Search tries to include as many sites as possible in its index, the Yahoo! Directory is more like an exclusive club, where sites have to be approved by Yahoo! Editors. Because Yahoo! wants to maintain a highly useful directory, the steps for inclusion are a bit more involved.

To see if your site is already listed in the Yahoo! Directory, browse to http://dir.yahoo.com and search for the title of your site. If you don't see your site among the results, you can suggest your site to the Yahoo! Directory.

The first thing you need to determine about your site is whether it's commercial or noncommercial, because you'll need to pay $299 to submit a commercial site. According to Yahoo!, "If your site sells something, promote[s] goods and services, or represents a company that sells products and/or services," your site is commercial and should be listed somewhere in the Business and Economy category within the directory. If your site is purely personal, informational, or not-for-profit, your site is noncommercial. A banner ad or text ad on your site doesn't necessarily make your site commercial; if you have such an ad, it'll be up to the Yahoo! Editors to decide whether your site is commercial.

Yahoo RSS

The Publisher's Guide contains a wealth of information about RSS, tools for generating "Add to My Yahoo!" buttons, and a form for submitting your RSS feed for indexing by Yahoo!.

As you update your RSS feed, you can notify My Yahoo! that you've done so by pinging the service at this URL:

http://api.my.yahoo.com/rss/ping?u=insert your feed's URL

The Publisher's Guide contains a wealth of information about RSS, tools for generating "Add to My Yahoo!" buttons, and a form for submitting your RSS feed for indexing by Yahoo!.

As you update your RSS feed, you can notify My Yahoo! that you've done so by pinging the service at this URL:

 http://api.my.yahoo.com/rss/ping?u=insert your feed's URL 

Imagine you have a directory on your server called /private and you'd like to keep any pages or files out of Yahoo! Search results. Apache includes many ways to set authentication, but a straightforward method involves setting a .htaccess file. The .htaccess file tells Apache how to configure a particular directory, 

and you can add a .htaccess file to the /private directory with the following information:

AuthName "Please enter you login info." AuthType Basic AuthUserFile /your/path/to/.htpasswd AuthGroupFile /dev/null require user insert user name

Note that AuthUserFile points to a file that contains the username and password of the authenticated user, and you'll need to change /your/path/to/ to a real directory on your server that's not accessible via the Web. The next step is to create that password file with the htpasswd tool. Enter the following command from a command prompt:

htpasswd -c /your/path/to/.htpasswd insert user name

This creates the proper .htpasswd file for that user and puts in place all of the pieces for basic HTTP authentication.

robots.txt Exclusions

If server authentication seems like overkill and you'd rather make your directory or files available to everyone except Slurp, you can do so with a robots.txt file, which indicates how you'd like robots to behave at your site. Well-behaved bots (such as Slurp) check for robots.txt before indexing anything, to make sure they're acting as the site owner wants them to.

With robots.txt, you can tell Slurp that you'd like it to exclude certain directories or files from its crawl. For example, if you'd like Slurp to skip a directory called /private, save the following line to a file called robots.txt:

User-agent: Slurp
 Disallow: /private/

You can also tell Slurp to skip specific files:

   User-agent: Slurp
   Disallow: /Private.doc
   Disallow: /Private.html

Once you've listed all of the files and directories you'd like to hide, add robots.txt to the root directory of your web site, so it has a URL like this:

http://example.com/robots.txt

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Black Hat SEO

The first thing you need to know about black hat SEO is that
it’s not illegal in any way shape or form. You will not go to jail for engaging in any black
hat SEO technique and in most cases, you can’t be sued for it either (there are
exceptions which we’ll get to shortly). That said, black hat SEO is the sort of thing you
want to stay away from because it could cause you lots of problems. Here’s why:
Google publishes guidelines for the kind of SEO that they’ll approve of. There is also an
unwritten rule that most SEO professionals follow which states that “we’ll follow certain
basic rules of decency when we engage in SEO”. Black hat SEO violates these rules by
engaging in techniques which are generally considered sneaky and underhanded.
Some obvious examples of black hat SEO include keyword stuffing.

(where you send out thousands of worthless comments to blogs in the hope of getting
links from them which will provide you with those important backlinks).
Some of the less common methods of black hat SEO include things like Google Bowling
(this is where you send out spam links for another website which is your competitor in
the hopes of getting them beaten down in the rankings) and meta tag stuffing (where
you put in keywords in your meta tags which have no relationship to what you are
actually writing about – see above in history of SEO.

In most cases, these things are not illegal although if you deliberately damage the
reputation of your competitors and they prove it, you can be sued for slander), however
Google tends to frown on such things and will generally de-list your website or at the
very least lower your rankings, which ultimately means that you’ll lose out.
However, black hat SEO does have a place in the world of SEO. First of all, it’s useful
for teaching us techniques which are considered gray hat. For example, while mass
spamming is considered to be black hat, many SEO experts still try to get lots of links
out there, but with more targeted material which actually makes sense.

Black hat SEO can also be helpful at times, especially when you are trying to build a
site which is temporary and which will make money for a short while. A good example of
this is the JC Penney debacle. In this case, JC Penney was accused of using spam to
generate additional backlinks which helped them to rank higher in the SERPs for
popular search terms, thus cornering the market for a number of products, especially
during the busy Christmas season.

They were eventually caught and Google lowered their rankings for a number of search
terms, however they did reap millions of dollars in extra sales in the interim.


Another term you may often hear is the term Page Rank or PR and
no, PR doesn’t stand for press release or public relations when you’re talking about
SEO, unless the article you are reading is specifically about one of those things.

Rank is a system designed by Google to let you know how popular a given website is.
It’s an amalgam of a whole host of different factors, including number of backlinks, how
long the site has been around, how often it gets updates and more. PR ranges from 0 to
10 with 10 being the highest.
Most pages on the Internet have a PR of 0 or 1. These kinds of links tend to be easier to
get, however they are also worth less than links on better known websites. There is no
logarithmic scale which can tell you exactly what one link is worth on any given site
because a great many different factors go into deciding how much a link is worth as far
as Google is concerned (for example, if it's a blog comment link, that's worth less than a
link within the text of an article even if both of them are “do follow” links). However, a
page with higher PR is going to offer you significantly more value from a link than a
page with lower ranking.

To understand this, think of it as if the local anchor from Tulas, Oklahoma gave your
website an endorsement during her newscast. That's definitely useful and definitely
worth something. However, if you were to get Christiane Amanpour on This Week, a
nationally broadcast news show to give you a recommendation, then it would be worth
much more. Worth still more would be someone with major star power, for example if
Oprah were to give you a mention.

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Top website design tips

website programmers should be to make the website experience as easy and pleasant for the user as possible. Clearly, well-designed pages with easily navigable layout are central to this, but they're not the whole story. We can go one step further by learning about our users and using information gained about them to personalize the website.

For example, imagine a user, whose name we asked on the first visit, returns to our website. We could welcome the user back to the website by greeting him or her by name. Another good example is given by a website, such as Amazon's, which incorporates the one-click purchasing system. By already knowing the user's purchasing details, such as credit card number and delivery address, we can allow the user to go from viewing a book to buying it in just one click, making the likelihood of the user purchasing it that much greater. Also, based on information, such as the previous purchases and browsing patterns of the user, it's possible to make book suggestions to the user.

Such personalization on websites requires that information about users be stored somewhere in between their visits to the website. We've previously talked about the fact that accessing the user's local file system from a web application is pretty much off limits due to security restrictions included in browsers. However, we, as website developers, can store small amounts of information in a special place on the user's local disc, using what is called a cookie. There may be a logical reason why they are named cookies.

The term Dynamic HTML DHTML has rather a loose meaning, but essentially its purpose is to allow the elements and contents of a web page to be dynamically changed after the page has been loaded into the browser. For example, it can be used to change the size of text as the mouse pointer rolls over it. However, in addition, it also aims to enhance user interaction by making many more HTML elements respond to user actions.

In plain HTML, we can define what a page will contain and the appearance of its contents. However, after the page is built and downloaded to the user's browser, that's it. No changes can be made to the page's content or appearance. However, using DHTML we can change the appearance of existing content, add new content, and even remove content.

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EMAIL BULK SERVICE

Email marketing is a powerful channel but also one that presents many
questions and difficulties. In their 2012 Email marketing benchmark,
marketingsherpa surveyed 2,735 companies and asked them to rank the
significance of 12 common email marketing challenges. In this chapter, we
will focus on the top five challenges and suggest some ideas through which
you can address these issues.


marketers want to amass valuable data across their different channels. For
instance, they might like to see the possible relationships between landing pages
and emails or to track the sales process of an email conversion. In addition to the
obvious reporting benefits such integration provides, it also opens the door to a
much more enjoyable experience for email subscribers.

Just think about it--if you could bridge the gap between email marketing
performance and social media activities, landing page conversions or new
customer acquisitions, you are that much closer to optimizing your sales funnel
and delivering content that your community loves.

In order to integrate your email marketing with your other data systems, you
need to use marketing softwarethat allows for that integration to take place.
In fact, integration is the foundation on which Hubspot’s softwarewas built
as it connects sEo, blogging, lead management and reporting with email
marketing and lead nurturing.

combining your different marketing databases allows for clear segmentation
and ability to better target your customers and prospects with relevant email
messages. once you have access to an integrated marketing system, keep
your buyer persona in mind and focus on the opportunity to target the right
audience with the right message.

the more targeted your email campaigns, the more content you’ll need. key to
promoting relevant content in email is to provide an offer that is connected to
the initial request. what action have your contacts taken on (or even off) your
website? Offer them content that fits with their intent and their needs.

to grow their email database, marketers sometimes purchase lists. this
practice will surely get you into trouble: it might add invalid addresses to your
list and thus pollute your entire database. Even if the addresses you acquired
are valid, the new recipients will most likely not be interested in your content
and either unsubscribe or not engage with your emails altogether. both of
these alternatives are undesirable.

to retain subscribers, a lot of companies send fewer emails, thinking that the
communication frequency might in some way define engagement. Rarity of
emails means they are more special, right? wrong. Frequency of emailing,
as we have established in our science of Email marketingresearch, doesn’t
necessarily negatively impact subscriber retention.

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Ajax code

The keystone of AJAX is the XMLHttpRequest object.
Different browsers use different methods to create the XMLHttpRequest object.
Internet Explorer uses an ActiveXObject, while other browsers uses the built-in JavaScript object called XMLHttpRequest.

<html>
<body>

<script type="text/javascript">
function ajaxFunction()
  {
  var xmlHttp;
  try
    {
    // Firefox, Opera 8.0+, Safari
    xmlHttp=new XMLHttpRequest();
    }
  catch (e)
    {
    // Internet Explorer
    try
      {
      xmlHttp=new ActiveXObject("Msxml2.XMLHTTP");
      }
    catch (e)
      {
      try
        {
        xmlHttp=new ActiveXObject("Microsoft.XMLHTTP");
        }
      catch (e)
        {
        alert("Your browser does not support AJAX!");
        return false;
        }
      }
    }
  }
</script>

<form name="myForm">
Name: <input type="text" name="username" />
Time: <input type="text" name="time" />
</form>

</body>
</html>

Example explained: First create a variable xmlHttp to hold the XMLHttpRequest object.
Then try to create the object with XMLHttp=new XMLHttpRequest(). This is for the Firefox, Opera, and Safari browsers. If that fails, try xmlHttp=new ActiveXObject("Msxml2.XMLHTTP") which is for Internet Explorer 6.0+, if that also fails, try xmlHttp=new ActiveXObject("Microsoft.XMLHTTP") which is for Internet Explorer 5.5+
If none of the three methods work, the user has a very outdated browser, and he or she will get an alert stating that the browser doesn't support AJAX.
Note: The browser-specific code above is long and quite complex. However, this is the code you can use every time you need to create an XMLHttpRequest object, so you can just copy and paste it whenever you need it. The code above is compatible with all the popular browsers: Internet Explorer, Opera, Firefox, and Safari.
The next chapter shows how to use the XMLHttpRequest object to communicate with the server.

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AJAX is Based on Web Standards

AJAX stands for Asynchronous JavaScript And XML.
AJAX is a type of programming made popular in 2005 by Google (with Google Suggest).
AJAX is not a new programming language, but a new way to use existing standards.
With AJAX you can create better, faster, and more user-friendly web applications.
AJAX is based on JavaScript and HTTP requests.

Asynchronous JavaScript and XML

AJAX is not a new programming language, but a technique for creating better, faster, and more interactive web applications.


With AJAX, your JavaScript can communicate directly with the server, using the JavaScript XMLHttpRequest object. With this object, your JavaScript can trade data with a web server, without reloading the page.
AJAX uses asynchronous data transfer HTTP requests between the browser and the web server, allowing web pages to request small bits of information from the server instead of whole pages.
The AJAX technique makes Internet applications smaller, faster and more user-friendly.

In traditional JavaScript coding, if you want to get any information from a database or a file on the server, or send user information to a server, you will have to make an HTML form and GET or POST data to the server. The user will have to click the "Submit" button to send/get the information, wait for the server to respond, then a new page will load with the results.
Because the server returns a new page each time the user submits input, traditional web applications can run slowly and tend to be less user-friendly.

With AJAX, your JavaScript communicates directly with the server, through the JavaScript XMLHttpRequest object
With an HTTP request, a web page can make a request to, and get a response from a web server - without reloading the page. The user will stay on the same page, and he or she will not notice that scripts request pages, or send data to a server in the background.

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