The keywords for small business SEO and marketing in 2012 are diversity, authority, and
engagement.
Content diversity
Content needs to be diversified to cater for different needs now that direct product sale conversions
are likely going to diminish with Google's product search taking the majority share of the pie.
Community discussions, reviews, human interest articles are good ways to get around Google
product search and still offer value to readers, with the potential to convert.
SEO and Internet marketing diversity
Don't add all your faith in SEO. It's not clear what effects knowledge graph and product search will
have. Combine that with the current algorithmic fluxes and, while SEO is hugely important.
paid product search means for sellers & marketers
1. Pay Google to have my product details shown at the top of search results.
2. Invest in an affiliate program to pay other people to create content with embedded affiliate
links.
The Press Release
A press release is an easy way to announce to the local
population that your site is up and available for use. It’s almost like a free ad.
And, if you’re a national company, a press release can be picked up by the
media and spread through out the country in a matter of days.
Press releases must be formatted in a particular way for editors to consider
publishing them. If your budget allows, you can contract with a media
company that specializes in creating and distributing press releases.
engagement.
Content diversity
Content needs to be diversified to cater for different needs now that direct product sale conversions
are likely going to diminish with Google's product search taking the majority share of the pie.
Community discussions, reviews, human interest articles are good ways to get around Google
product search and still offer value to readers, with the potential to convert.
SEO and Internet marketing diversity
Don't add all your faith in SEO. It's not clear what effects knowledge graph and product search will
have. Combine that with the current algorithmic fluxes and, while SEO is hugely important.
paid product search means for sellers & marketers
1. Pay Google to have my product details shown at the top of search results.
2. Invest in an affiliate program to pay other people to create content with embedded affiliate
links.
The Press Release
A press release is an easy way to announce to the local
population that your site is up and available for use. It’s almost like a free ad.
And, if you’re a national company, a press release can be picked up by the
media and spread through out the country in a matter of days.
Press releases must be formatted in a particular way for editors to consider
publishing them. If your budget allows, you can contract with a media
company that specializes in creating and distributing press releases.