Web Analytics
Analytics software can provide you with a rich array of valuable data about what is taking placeon the site. It can answer questions such as:
• How many unique visitors did you receive yesterday?
• Is traffic trending up or down?
• What are the most popular search terms with which people find you?
• What are the most popular pages on your site?
Why Google gives priority to PPC not SEO? what is the difference between dofollow and nofollow. Is PageRank Important? - an example of how SEO information tends to vary in quality, with some cool algorithmic information from top Google search engineers.
Determining Top Competitors
Understanding the competition should be a key component of planning your SEO. The first
step is to understand who your competitors in the search results really are. It can often be small
players who give you a run for your money. For example, consider the previously mentioned
credit card search in Google; Visa, Master Card, American Express, and Discover Card all fail
to reach the #1 position in the Google results.
step is to understand who your competitors in the search results really are. It can often be small
players who give you a run for your money. For example, consider the previously mentioned
credit card search in Google; Visa, Master Card, American Express, and Discover Card all fail
to reach the #1 position in the Google results.
SEO targeting
What keywords are they targeting? You can determine this by looking at the page titles
(up in the blue bar at the top of your web browser, which also appears in the search results
listings) across their home page and product category pages, then by looking at their meta
keywords tag (right-click, select View Source, and then scour the HTML source for the list
of keywords that follow the bit of HTML that looks something like the following:
(up in the blue bar at the top of your web browser, which also appears in the search results
listings) across their home page and product category pages, then by looking at their meta
keywords tag (right-click, select View Source, and then scour the HTML source for the list
of keywords that follow the bit of HTML that looks something like the following:
<meta name="keywords" content="keyword1, keyword2, …">
• Who’s linking to their home page, or to their top-selling product pages and category pages?
A link popularity checker can be quite helpful in analyzing this. Amazon.com has been
especially successful in achieving deep links into its millions of products.
Affect SEO
• Content areas/features/options added to the site this could be anything from a new blogto a new categorization system.
• Changing the domain of your site. This can have a significant impact, and you should
document when the switchover was made.
• Modifications to URL structures. Changes to URLs on your site will likely impact your
rankings, so record any and all changes.
• Implementing a new CMS. This is a big one, with a very big impact. If you must change
your CMS, make sure you do a thorough analysis of the SEO shortcomings of the new
CMS versus the old one, and make sure you track the timing and the impact.
• New partnerships that either send links or require them meaning your site is earning new
links or linking out to new places.
• Changes to navigation/menu systems (moving links around on pages, creating new link
systems, etc.
• Any redirects, either to or from the site.
Email marketing efforts
Free information source for internet marketing needs, email marketing, and other online activities. Email Marketing A thoughtful email campaign will keep you connected to your client base, increase brand loyalty, and lead to repeat purchases, making it one of the best performing marketing channels available. Our experts can either consult on your email marketing efforts.keyword relevancy
SEO - from discovery of the terms and phrases keywords that generate traffic, to making a site search engine friendly, to building the links and marketing the unique value of the site/organization's offerings.your website's keyword relevancy, build website authority, boost your inbound link profile, and engage potential customers.
Links
Links in submission-required formsSearch spiders will not attempt to “submit” forms, and thus, any content or links that are
accessible only via a form are invisible to the engines. This even applies to simple forms
such as user logins, search boxes, or some types of pull-down lists.
Links in nonparsable JavaScript
If you use JavaScript for links, you may find that search engines either do not crawl or
give very little weight to the links embedded within them.
Links in Flash, Java, or other plug-ins
Links embedded inside Java and plug-ins are invisible to the engines. In theory, the search
engines are making progress in detecting links within Flash, but don’t rely too heavily on
this.
Links in PowerPoint and PDF files
PowerPoint and PDF files are no different from Flash, Java, and plug-ins. Search engines
sometimes report links seen in PowerPoint files or PDFs, but how much they count for is
not easily known.
Links pointing to pages blocked by the meta Robotstag, rel="NoFollow", or robots.txt
The robots.txtfile provides a very simple means for preventing web spiders from crawling
pages on your site. Use of the NoFollowattribute on a link, or placement of the meta
Robotstag on the page containing the link,