Search Engines Connotation

Effective SEO

Effective SEO requires a basic understanding of how the pieces
 of search engine technology fit together.
A search engine, such as Google, implements four basic
 mechanisms:
  • Discovery, meaning finding web sites. This is
     accomplished using software that travels down web links
     which is sometimes called a bot, webbot, or robot.
  • Storage of links, page summaries, and related information. 
     Google calls the systems used for this purpose its index servers.
  • Ranking, used to order stored pages by how important they 
    are. Google uses a complex mechanism called PageRank to 
    accomplish this task.
  • Return of results, used to organize the display of search 
    results, based on ranking, in response to a specific user search query.
Discovery, Storage, Ranking, and Return -DSRR- are all
 important to SEO. In particular, you'll need to have a basic grasp 
of Discovery and Ranking in order to be effective with
 SEO implementationso these mechanisms.

Paid listings take several forms. Some search engines but not 
 Google accept pay for play search fees. Some consumer 
advocates frown upon these niche search engines because
 the appearance of a natural search result that is actually a
 paid listing can be confusing.

Googleand other first tier search enginestake the high road. 
If you purchase an advertisement keyed to search terms using
 Google AdWords, when your ad appears in response to a
 search query, it will be separate from the natural listings and
 clearly marked as sponsored.

some web sites do just fine without consciously considering 
SEO. But by consciously developing a plan that incorporates
 SEO into your web sites and web pages, your web