Effective SEO
Effective SEO requires a basic understanding of how the pieces
of search engine technology fit together.
A search engine, such as Google, implements four basic
mechanisms:
-
Discovery, meaning finding web sites. This isaccomplished using software that travels down web linkswhich is sometimes called a bot, webbot, or robot.
-
Storage of links, page summaries, and related information.Google calls the systems used for this purpose its index servers.
-
Ranking, used to order stored pages by how important theyare. Google uses a complex mechanism called PageRank toaccomplish this task.
-
Return of results, used to organize the display of searchresults, based on ranking, in response to a specific user search query.
Discovery, Storage, Ranking, and Return -DSRR- are all
important to SEO. In particular, you'll need to have a basic grasp
of Discovery
and Ranking in order to be effective with
SEO implementationso these mechanisms.
Paid listings take several forms. Some search engines but not
Google accept pay for play search fees. Some
consumer
advocates frown upon these niche search engines because
the appearance
of a natural search result that is actually a
paid listing can be confusing.
Googleand other first tier search enginestake the high road.
If
you purchase an advertisement keyed to search terms using
Google AdWords, when
your ad appears in response to a
search query, it will be separate from the
natural listings and
clearly marked as sponsored.
some web sites do just fine without consciously considering
SEO. But by
consciously developing a plan that incorporates
SEO into your web sites and web
pages, your web
properties will outrank others that do not.
