AdSense for Video
AdSense for Video is the newest additionto the video family for AdSense. So
new, in fact, that it’s still in beta testing,
and is only available to a certain number
of participants. To be selected, you also
have to meet certain restrictions:
You must have a Flash 7 player that you
can control.
You must have 1,000,000 or more monthly
streams — that’s a million times a month that
your video is viewed by site visitors. Don’t let the
number scare you. It’s not all that uncommon for a popular YouTube
video to get a million or more views in a month’s time.
You must be a U.S.-based Web site owner who publishes AdSense ads on
your site and you must have a primarily U.S. viewership.
If you meet these requirements and want to display AdSense for Video ads.
While the ad is showing, the video that should be playing in the player is
paused. Then, when the ad is finished, the area in which it is displayed
shrinks back but still displays a link to the advertiser. The video that you
have set to play should then begin on its own.
Text overlay ads don’t contain any actual video. They are simple text ads
that overlay the lower one-third of the player. Your video plays as usual but
the link remains available throughout the whole video.
There is no inherent advantage to one type of ad over the other — InVideo or
Text Overlay. It’s mostly a personal choice that should be governed by what
you and your visitors prefer.
Putting AdSense video capabilities into place on your Web site differs a little
with each different type of video capability AdSense offers. The simplest path
to take involves using click-to-play video ads, whereas AdSense for Video is
definitely a bit trickier.
Implementing click-to-play video ads is as simple as choosing the right format
(large rectangle, square, wide skyscraper, and so on) and enabling graphic
ad displays. Choosing the right format for video ads
