So here it is, based on the current state of search, SEO and social, we can make some pretty
powerful deductions about how to move forward with the best SEO and Internet marketing strategy
possible.
The keywords for small business SEO and marketing in 2012 are diversity, authority, and
engagement.
Content diversity
Content needs to be diversified to cater for different needs now that direct product sale conversions
are likely going to diminish with Google's product search taking the majority share of the pie.
Community discussions, reviews, human interest articles are good ways to get around Google
product search and still offer value to readers, with the potential to convert.
SEO and Internet marketing diversity
Don't put all your faith in SEO. It's not clear what effects knowledge graph and product search will
have. Combine that with the current algorithmic fluxes and, while SEO is hugely important, you
should agree that having all your eggs in the proverbial SEO basket is probably not prudent.
powerful deductions about how to move forward with the best SEO and Internet marketing strategy
possible.
The keywords for small business SEO and marketing in 2012 are diversity, authority, and
engagement.
Content diversity
Content needs to be diversified to cater for different needs now that direct product sale conversions
are likely going to diminish with Google's product search taking the majority share of the pie.
Community discussions, reviews, human interest articles are good ways to get around Google
product search and still offer value to readers, with the potential to convert.
SEO and Internet marketing diversity
Don't put all your faith in SEO. It's not clear what effects knowledge graph and product search will
have. Combine that with the current algorithmic fluxes and, while SEO is hugely important, you
should agree that having all your eggs in the proverbial SEO basket is probably not prudent.
