Although website content optimization is basically common sense—who doesn’t
want a fast, easy-to-find site with engaging content?—it helps to know the real
impact that it can have on your audience growth, engagement, and ultimately, conversion
and monetization. The following are generally accepted, simple metrics that
you can change through the optimization techniques.
Unique visitors
Hits are not what you think. A server hit is an HTTP request for a single web
object. One web page view can require many hits to the server. The true mark of
how you should measure your audience is in unique visitors. You want to
increase your unique audience by providing fast, engaging, relevant, and navigable
web pages. Tracking new unique visitors can help you track audience
growth.
Average time on site (ATOS) and length of visit
How long are your users sticking around? According to ClickTracks, ATOS is
one of the best measures of user engagement and the propensity to buy.
Pages per visit
The number of pages that were consumed during a visit is a broad and simple
measure of user engagement. Pages per visit and ATOS are two measures that
can indicate possible flow states of high engagement.
want a fast, easy-to-find site with engaging content?—it helps to know the real
impact that it can have on your audience growth, engagement, and ultimately, conversion
and monetization. The following are generally accepted, simple metrics that
you can change through the optimization techniques.
Unique visitors
Hits are not what you think. A server hit is an HTTP request for a single web
object. One web page view can require many hits to the server. The true mark of
how you should measure your audience is in unique visitors. You want to
increase your unique audience by providing fast, engaging, relevant, and navigable
web pages. Tracking new unique visitors can help you track audience
growth.
Average time on site (ATOS) and length of visit
How long are your users sticking around? According to ClickTracks, ATOS is
one of the best measures of user engagement and the propensity to buy.
Pages per visit
The number of pages that were consumed during a visit is a broad and simple
measure of user engagement. Pages per visit and ATOS are two measures that
can indicate possible flow states of high engagement.
