Content-Sharing Sites

The big players in content sharing have made it relatively simple for anyone to leverage
their platforms in the creation of media-rich content.
YouTube
Three former employees of PayPal created YouTube in 2005. They sold YouTube to
Google in 2006. YouTube is by far the most visited video sharing site on the Internet.
In January 2009, YouTube enjoyed an audience of 100+ million people in the United
States alone (http://bit.ly/11Xxcu).
You can post a video on YouTube.com and then embed the same video on your website
by following a relatively painless process. You can simply insert the Embed code as
supplied by YouTube within your HTML page. You
can also download many custom YouTube widgets to do the same thing.
Uploading your videos to YouTube is also easy. Make sure you optimize your video
title, description, and associated tags. Also, specify in the privacy setting that you want
to make your video public.
Once you upload your video, you can share it by connecting your YouTube account
with Facebook, MySpace, and Google Reader. Take advantage of these opportunities
to spread your news.
You may also consider using YouTube’s video annotations and AudioSwap features.
Video annotations allow you to add pop-up speech bubbles, pop-up boxed notes, textual
spotlights that are shown when the mouse moves over a predefined video area, and
video pauses. The AudioSwap feature lets you add background music to spice up your
videos.