basic SEO factors

It is quite easy to learn the basic SEO factors if you spend a
couple hours researching on the web. Here is a quick summary of
them:

-You need to have unique and useful content.
-You need to have quality and relevant backlinks.
-Your title tags should be unique and contain your main keywords.
-Your permalinks should be based on keywords rather than symbols.
-Your website shouldn't have many folders, and its pages should
be interlinked.

If you follow these guidelines soon you'll start getting a decent
amount of traffic from Google.

You should be careful, however, to not become greedy and start
over-optimizing your website, which is a mistake I see many new
bloggers and webmasters doing.

Here are the most common forms of search engine over-optimization I
see around:

1. Repeating the main keywords over and over again in the body
of the article to increase the keyword density.

2. Using the bold and italic typefaces over and over again on the
main keywords of the page.

3. Creating footer links with optimized and unnatural anchor texts
pointing to internal pages.

4. Getting backlinks from low quality sources (e.g., web directories
and dofollow blogs) with optimized and unnatural anchor texts.

5. Getting too many backlinks with the same anchor text.

6. Exchanging with or buying links form low quality or unrelated
websites.

These tactics might work in the short term, as the person applying
them might see an increase in the search rankings and organic
traffic.