Article writing is an efficient marketing tool for your business if
done properly. It’sanother great way to establish a powerful online
presence. However, it’s extremelyimportant that you write a good piece
of content for your article to promote your business.
In the past, article directories used to get a high volume of web
traffic and were considered highly reputable websites by the
search engines. This ensured substantialfree traffic through
submitted articles on these websites.
The recent changes in Google algorithms has negatively affected
the article directories as many have been marked as content farms
with no real value. However, this doesn’t reduce the value of
informative and well written content. There are still many article
directories that have a lot of authority and many online marketers
make a full-time living just writing articles for these directories.
It is important to note that although you can write articles yourself
for submissions to article directories, it is best to employ the
services of a writing service or find a freelance writer to do the work
for you so that all articles follow the editor’s submission guidelines.
You should avoid submitting your articles to low-ranking article
directories and concentrate on sites like Zimbio.com, EzineArticles.com,
GoArticles.comandSquidoo.com. Before submitting your article to multiple
high-ranking article directories,you should rewrite your article and
try to make it 30% to 50% unique.
why social media is powerful network
Video Marketing
You may be surprised to learn that although videos are not readable
by search enginebots, they can help tremendously to improve your
site's rankings and visibility.
YouTube has become a virtual video search engine with its own
criteria and ranking system. On YouTube, a video is not only
ranked based on the number of links it has pointing to it, but
is also partially based on the number of views, comments, likes and
how many times a video gets shared.
Sites like YouTube.com, MetaCafe.com,Revver.com and RealPeople RealStuff.
comhave millions of visitors each day and if you are able to create a
great video and post it on these sites, you can easily link this video
to your site by adding your site’s link in its description and further
sharing it with the members of your social media network.
You will only have to make and upload your video once and after
that you can repeatedly have it embedded in your blog or your
site or tweet about it so that you keep sending visitors to your video.
Creating a short video introduction for your business using a
webcam and microphone is fun and very useful at the same time.
It will likely take no more than an hour.
You can also make an elaborate presentation using Camtasiaor
CamStudioand add many animations and sound effects with ease.
Make sure your video doesn’t exceed 100 MB in size or 15 minutes
duration or you willnot be allowed to upload it to YouTube.