the smart wearables market, which shows that the Apple Watch is the
most hotly
anticipated device. 59% of people questioned said they are
looking forward to
trying the first Apple smartwatch.
A potential smartwatch by Amazon would
also enjoy significant interest -
57% of the survey participants would like to
see the retail giant come
up with its own wearable. Google-powered devices
aren't that far behind
with 53% interest.
Of course with
Android Wear smartwatches already on sale for a few
months, chances are
plenty of people have already jumped on board and
aren't on the waiting list anymore.
In fact, according to the study one
in five US adults already own a smart wearable of one kind of another,
which means that pioneers have been handsomely rewarded for their speed.
However, 33% of those early adopters have abandoned their purchasing
device within one year so there's obviously huge potential for
improving. 76% of all respondents said that they don't see the smart
wearables as a potential replacement for a gadget they already have -
instead it should serve to bring new functionality.
There's obviously huge potential in the smart wearable niche at present
given the sheer number of large players that aim to participate and the
amount of marketing dollars they bring to it.
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