Now you have some new keyword niches to target, you are ready to build
some web pages.
Here are some guidelines to consider when creating new pages:
• Each target keyword niche needs its own page. Each page is then
optimized for its keyword niche.
• Don’t target the same keyword on different pages.
Your pages need to be organized into groups (called categories).
That organization is your site structure.
Your site’s navigationis the menus and links that users and search
engines use to move from one page to another on your site.
Crucially, those links allow link power to be distributed around your site
from the pages that receive the most inbound links
SEOs always groan and roll their eyes when they hear that SEO has not
been considered until after a site’s content has been planned.
You should use your keyword research to plan your site’s structure and
its content.
• Content pages that might contain articles, blog posts, products, videos,
and pictures.
Below is a diagram showing that structure for a simplified site with just
three categories and three pages in each category.
For new sites, each of
your target markets is
a category (we say it is
mapped to a category)
with a category page.
Chosen target keyword
niches within each target
market will be mapped to
either:
• Content pages, or
• Further category
pages (effectively subcategories)
This means that a content
page or category page
will be optimized for each
target keyword niche.
Which type of page (content or category) will depend on a keyword
niche’s size, its importance to your site and the level of resources you
have to develop new pages.
To illustrate this we will keep things simple using a home page and a
small number of category and content pages.
some web pages.
Here are some guidelines to consider when creating new pages:
• Each target keyword niche needs its own page. Each page is then
optimized for its keyword niche.
• Don’t target the same keyword on different pages.
Your pages need to be organized into groups (called categories).
That organization is your site structure.
Your site’s navigationis the menus and links that users and search
engines use to move from one page to another on your site.
Crucially, those links allow link power to be distributed around your site
from the pages that receive the most inbound links
SEOs always groan and roll their eyes when they hear that SEO has not
been considered until after a site’s content has been planned.
You should use your keyword research to plan your site’s structure and
its content.
• Content pages that might contain articles, blog posts, products, videos,
and pictures.
Below is a diagram showing that structure for a simplified site with just
three categories and three pages in each category.
For new sites, each of
your target markets is
a category (we say it is
mapped to a category)
with a category page.
Chosen target keyword
niches within each target
market will be mapped to
either:
• Content pages, or
• Further category
pages (effectively subcategories)
This means that a content
page or category page
will be optimized for each
target keyword niche.
Which type of page (content or category) will depend on a keyword
niche’s size, its importance to your site and the level of resources you
have to develop new pages.
To illustrate this we will keep things simple using a home page and a
small number of category and content pages.
