Planning and Creating a Website
Social Media and Content Marketing etc.
Search Engine Marketing
Web Analytics
Each information on
how to optimize your marketing strategy
to its fullest potential. Most importantly,
it will maximize the relationships you
build with your customers.
Your Internet marketing strategy cannot
be a complete online strategy if you
do not own and run a website. Every
company must have a website these days,
especially with consumers finding most
of their information on the web.
Think about how
a customer is going to go about
finding information about anything,
including your company and your product.
Planning Your Website
Selecting a domain name
Selecting the web host
Determining who will manage the site
Deciding who will make the site’s creative content
Itemizing your end goals
Formatting the site’s layout.
A website name, or the URL, is
the actual web address that you
type into a browser’s address
bar to get to that website.
The domain name could be entirely
different, but the most direct
way to access the website is
through the website name. Think
about your customers, and how easy
it would be if they had to
remember just one
name to get to your website.
This is why the domain name
should match the website name.
Social Media and Content Marketing etc.
Search Engine Marketing
Web Analytics
Each information on
how to optimize your marketing strategy
to its fullest potential. Most importantly,
it will maximize the relationships you
build with your customers.
Your Internet marketing strategy cannot
be a complete online strategy if you
do not own and run a website. Every
company must have a website these days,
especially with consumers finding most
of their information on the web.
Think about how
a customer is going to go about
finding information about anything,
including your company and your product.
Planning Your Website
Selecting a domain name
Selecting the web host
Determining who will manage the site
Deciding who will make the site’s creative content
Itemizing your end goals
Formatting the site’s layout.
A website name, or the URL, is
the actual web address that you
type into a browser’s address
bar to get to that website.
The domain name could be entirely
different, but the most direct
way to access the website is
through the website name. Think
about your customers, and how easy
it would be if they had to
remember just one
name to get to your website.
This is why the domain name
should match the website name.
