mainly on intuition. We’ll describe an
alternative method for creating keyword lists
for keyword-targeted content network ad
groups that’s a little more scientific and should
give you even more control over where
your ads appear.
Let’s start with this assumption: If a keyword-targeted
ad group’s keywords should describe the pages
and/or sites where an ad should appear, then the
best keyword list is composed of words and/or
phrases that appear most frequently on the target sites’ pages.
Armed with this realization, we went looking for
the ultimate tool for deriving such lists. Ideally, the
tool would accept a list of URLs, load every word of content
from all pages at the root and in subfolders of that
URL, and return a ranked list of one- and two-word keywords.
Use the AdWords Placement tool to find 10 or so sites
within the target categories. The list of possible categories
includes one specifically related to bodybuilding .
Load the home pages of the first 10 sites displayed, and
do a quick copy-andpaste to copy all of the words on
the page to a Notepad document.
Do a Google search on the term Bodybuilding Equipment,
and copy all of the resulting text from the SERP into
the Notepad document. If you have your Google
preferences set to show 100 results per page, as we do,
this will be a lot of text.
