Query Strings

03:38
Query string data is very easy for the user to alter, because it ’ s visible and editable within the browser ’ s
address bar. Therefore, query strings should be used only in situations where sending incorrect data
won ’ t compromise security.

You also need to make sure you don ’ t rely on query strings to authenticate users, because people often
send URLs to friends in emails or instant messaging applications. If your URL contains all the data
needed to authenticate a user, and that user sends the URL to a friend, then the friend can pretend to be
them! You ’ ll find that sessions — discussed later in the chapter — are a much better way of authenticating
users.
If you ’ ve worked your way through Chapter 9 , you ’ re already somewhat familiar with the concept of
query strings. You ’ ll remember that you can embed sent form data in a URL by setting the form ’ s
method attribute to get . When the form data is sent to the server.

http://localhost/iscript.php?firstname=Tred & lastname=Fish& ...

the browser adds a query ( ? ) character to the end of the URL, then follows it with each
of the form fields as “name=value” pairs, with each pair separated by an ampersand ( & ).
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Passing References to Your Own Functions php

03:35
By passing a reference to a variable as an argument to a function, rather than the variable itself, you pass
the argument by reference , rather than by value. This means that the function can now alter the original
value, rather than working on a copy.
To get a function to accept an argument as a reference rather than a value, put an ampersand ( & ) before
the parameter name within the function definition:
function myFunc( & $aReference ){
// (do stuff with $aReference)
}
Now, whenever a variable is passed to myFunc() , PHP actually passes a reference to that variable, so
that myFunc() can work directly with the original contents of the variable, rather than a copy.
Now that you know this, you can fix the earlier counter example by using a reference:
function resetCounter( & $c ) {
$c = 0;
}
$counter = 0;
$counter++;
$counter++;
$counter++;
echo “$counter < br/ > ”; // Displays “3”
resetCounter( $counter );
echo “$counter < br/ > ”; // Displays “0”
The only change in the script is in the first line:
function resetCounter( & $c ) {
Adding the ampersand before the $c causes the $c parameter to be a reference to the passed argument
( $counter in this example). Now, when the function sets $c to zero, it ’ s actually setting the value of
$counter to zero, as can be seen by the second echo statement.
Many built - in PHP functions accept references in this way. For example, PHP ’ s sort() function, which you
met in the previous chapter, changes the array you pass to it, sorting its elements in order. The array is passed
in by reference rather than by value, so that the function can change the array itself.
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Facebook Marketing tips

03:27
Facebook Pages give your business a presence on Facebook to promote your
organization. Facebook Pages are the business equivalent of a Facebook
member’s profile. Members can become a fan of your Facebook Page  write on your Wall,
 learn about special promotions, upload photos, and join other members.


Facebook Pages found with a search engine are visible to non-Facebook members,
but they require the user to join Facebook.

The difference between Facebook Pages and profiles is that
Facebook Pages are public by default. That anyone can search
and find your Page with the Facebook search engine and with the Internet
search engines, such as Google and Yahoo, thereby helping your business
gain traffic and broadening.

Share your Page with other members to help you attract more fans.

Advertising on Facebook-you can  target an ad to a lot of people.

Make your album-start adding photos,products photos,Cover Photo.
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Inbound links pointing with Online Promotion

01:42
Promoting your site to make more inbound links than your competitors,
from high PageRank sites, is the most important way to increase your search
engine rankings.

Register your feeds at news aggregators.

Make XML news feeds such as RSS and Atom to automatically syndicate your page content
to other sites.

Get listed in the major directories in the right category
   http://dir.yahoo.com
  http://www.dmoz.org
  http://www.business.com


Write articles on your  important topics for other sites.

Get listed in industry business directories and resource pages.
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Search Engine Marketing Metrics

01:05
Search metrics help marketers improve website PR campaigns and conversion rate
optimization (CRO) efforts. By tracking your progress over time or against the competition,
you can optimize the effectiveness of your advertising budget. By running
controlled experiments to compare alternatives, you can quickly determine higher
return strategies. The type of analytics software that you choose to use is less important
than which metrics you choose to measure.

Search Marketing Strategy
Search marketing is all about strategy. It’s thinking about moves, trying them out,
measuring, making predictions, testing, and going back and trying them over and
over again until you find what works for your site.

 The mechanics of setting up PPC campaigns and site submission can be
successfully taught to relatively inexperienced personnel. The true work in search
marketing is in developing theory and testing it with enough statistical power, by
which we mean validity, to realize significant change. Web analytics information can
tell marketers the language and specific word combinations that are most frequently
used on a per-page basis within their sites. That info is the key to making
good ideas on where and at what level to expend financial resources for the benefit
of the company.
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Practices for CRO

00:53
CRO uses what you already know about your customers and their psychology to your advantage
by using language, imagery, and a level of engagement that will make your site
stand out among those of your competitors.

CRO uses a wide variety of techniques, and
credibility-based web design, to convert prospects into buyers. By planning, designing,
and optimizing your website to persuade, you can ensure that it will act as a
more efficient sales tool.

10 factors that  can use to maximize your site’s conversion rate, including:
• Credibility-based design
• Easy navigation
• Logo credibility
• Memorable slogans
• Benefit-oriented headlines
• Best content placement
• Calls to action
• Benefit-oriented content
• Using “hero shots”
• Interactivity and engagement
You’ll learn how to stage your CRO campaign through the discovery, planning, and
optimization phases.
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Advanced SEO tips 2013

08:44
XML Sitemap Submission-Submit your XML sitemap to Google, Ask and Bing.

Submitting your URL to more than 30 top search engines such as Google.

First testing  the keywords used on the page content  and keyword density.

Test Website load time.

Test links found on the page.

Blog Posting

Blog Commenting

Forum Posting

Directory Submission

Article Submission

Classifieds Submission

Social Bookmarking

Social Media Profile Creation

PDF Submission,

Video Optimization

Image Optimization

PPT Submission

Forum Profiles Creation 


Advanced-seo-interview-questions
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SEO marketing tips

06:08
SEO marketing is a the Weapons of  any business,Company,firm.
The benefit of doing SEO marketing must be to generate traffic that
increased sales unto your business

SEO marketing depended on some basic seo factors.

   
    Web Design
    Sponsored Search Engines Placement
    Email Marketing
    Video  Marketing
    Mobile Website
    Link Building

    Social Bookmarking
    Directory Submission
    PPC Management
    EduLinks
    Anchor Text
    Article Submission
    Web Presenter Service

    Local Search Engine Marketing
    Press Release Services
    Telemarketing
    Custom Blog
    Video Landing Pages
 
    keyword placement
    keyword density
    title optimization
    site maps
    image optimization
    navigation 
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Mobile SEO tips-mobile optimizing

05:19

Responsive Site-Make the site's pages for mobile
add HTML5 with responsive web design for the site and set
images serve at different resolutions,clear.
That might be helpful to  visitor .


 Tools:-Look at  Google Webmaster Tools,Google Analytics. Google Webmaster
Tools has a filter where you can see only the mobile search for keywords
 and pages impressions.

Increase Page speed and testing your website on mobile devices.
Add social media buttons on every page of your mobile website.


Make  a Mobile XML Sitemap for your Responsive site.

    <?xml version="1.0" encoding="UTF-8" ?>
    <urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
     xmlns:mobile="http://www.google.com/schemas/sitemap-mobile/1.0">
    <url>
    <loc>http://mobile.demodemo.com/page.html</loc>
    <mobile:mobile/>
    </url>
    </urlset>

Google recommends that you update your Mobile Sitemaps to this style
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Tips of Internet Marketing

09:11
SEOmoz provides companies around the world with consulting, Internet marketing, and search
engine optimization services. Some of its clients include AllBusiness, Benchmark Capital, Drivl,
National Public Radio, and Shoe-Store.net. Rand and SEOmoz are well-respected names in the
SEO industry. You may have seen Rand at an SEO conference if you’ve attended one in the last few
years.

Data was founded as an outgrowth of many years of Internet marketing and website
development experience. Building rapport aptly describes the power that Internet communications
tools bring to doing business.

Internet Marketing  is for promoting your online business More fast.

you can monitor the number of visitors who are actually interacting with your content by
checking your guest book, forums, or comment capabilities. Guest books aren’t nearly as popular
as they once were, but if you’re participating in a social network and you don’t have forums or
comment capabilities on your blog, you’re missing a large part of the value of social media.

Something that some organizations don’t understand is that just because you’re placing an ad on
a search engine doesn’t mean that ad has to be a click-to-sale effort. It’s also a method that you can
use to look at the data provided through search. The data collected during search can help uncover
what the intent of the customer was, based on how they search and what they searched for. This is
where the industry will turn next: complex data analysis and leveraging all of its intellectual value
across all ad media.
Finally, a third capability that search marketing gives you is the ability to see how your competitors’
advertising, both online and offline, can drive the awareness of the category and therefore may affect
your marketing efforts as well.

SEM should be part of the bigger picture. Small to mid-sized businesses are
looking for a solution that gets their ranking up naturally, but it takes more than just organic SEO. SEO
efforts should be combined with marketing efforts in order to achieve the best possible exposure.


Cost per acquisition -The amount it costs for a web
site to acquire a new visitor or customer.

Cost per click -A bid, placed on a keyword advertisement,
that is charged each time a visitor clicks
the advertisement.
Cost per conversion- The average cost of acquiring
a conversion, or goal.

Cross-channel tracking -A feature that allows PPC
users to track their PPC programs on different computers,
and with different cookies.
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