As core SEO becomes simply one of the tools used to advertise
destinations
on the Web, it makes sense to supplement pure SEO with targeted
CPCCost per Clickprograms, such as that provided by Google AdWords.
AdWords should be used as an auxiliary to SEO programs, not as
the
primary focus of an SEO campaign. Attention should be paid to distinguishing
within AdWords between content and search ads.
As an auxiliary SEO tool, the best approach with AdWords: don't
target your
primary SEO keywords you can rely on SEO for this as much as
conceptually
related topics that might draw visitors who might otherwise
overlook your site.
For example, a relationship and dating site might use
AdWords to target people
interested .
A benefit of using AdWords as part of your SEO campaign is that it is very
easy
to track results because you know when your targets get clicked .
Review traffic to your site using web server logs and
third-party.
Create content specifically for SEO purposes.
List your site in wiki articles.
Create an easily navigable site.
Avoid dubious SEO practices
Use AdWords in Conjunction with Core SEO
No matter what the size of your organization, if you are
mounting
an SEO campaign, you should consider implementing some best
practices.
SEO is an important aspect of advertising campaign management
on the Web.
Core SEO impacts almost every aspect of web site and page design.
Careful and responsible use of SEO tools and techniques can greatly
increase
your traffic to web pages, and improve your cost-benefit analysis
for
maintaining a web presence.
