Unique content
Stick with niche content. If you want to have a chance at a successful
AdSense site, the rules of content uniqueness apply. You want to
drive targeted relevant traffic.
Seamless blending
Most people become AdSense-blind sooner or later. The more your
AdSense ads look like they’re part of your content, the better.
Spend time choosing color schemes that will help with this effect.
You want to make it harder for visitors’ eyes scanning your
AdSense pages to tell the difference between your page elements
and the ads. One wayto achieve this is by using the same text
colors and text size.
Strategic placement
The basic idea behind strategic ad placement is that of forcing the
visitor’s eye to scan the ads while looking for specific web page
actions. For example, placing ads next to the navigational elements
is one of those ways. You could also make your navigation
links look similar to the AdSense ad links for added confusion.
This approach may be viewed as being against basic website
usability principles.
SEOThe following subsections cover things you can do with
PPC platforms to validate and refine your SEO efforts.
Choosing Better Keywords
When it comes to choosing keywords, you should generally
be interested in highvolume, low-competition keywords.
The Google AdWords Keyword Tool shows you relative keyword
search volume numbers. Although the accuracy of this data is
questionable, it should give you a relative baseline when comparing
different keywords. If you take this information together with the
number of derived competitors by using Google’s intitle:, inurl:,
and inanchor:commands.
If your site produces lots of content or has lots of traffic,
employing Google AdSense can earn you cash from Google.
Before you implement AdSense, ensure that you have enough
existing content or visitors.
Traffic check
The page where the visitor arrived the landing page.
The pages the visitor went to and how long he spent on each
The site he had been on before arriving at your site
What search terms he used if he found you because of a web search
Which links on your site he clicked
Where in the world he is located (down to the city)
What browser he used to view your site
The screen resolution of the device he visited the site with
How many colors the screen was set to display
What operating system was used
How often the visitor has come to your site
Stick with niche content. If you want to have a chance at a successful
AdSense site, the rules of content uniqueness apply. You want to
drive targeted relevant traffic.
Seamless blending
Most people become AdSense-blind sooner or later. The more your
AdSense ads look like they’re part of your content, the better.
Spend time choosing color schemes that will help with this effect.
You want to make it harder for visitors’ eyes scanning your
AdSense pages to tell the difference between your page elements
and the ads. One wayto achieve this is by using the same text
colors and text size.
Strategic placement
The basic idea behind strategic ad placement is that of forcing the
visitor’s eye to scan the ads while looking for specific web page
actions. For example, placing ads next to the navigational elements
is one of those ways. You could also make your navigation
links look similar to the AdSense ad links for added confusion.
This approach may be viewed as being against basic website
usability principles.
SEOThe following subsections cover things you can do with
PPC platforms to validate and refine your SEO efforts.
Choosing Better Keywords
When it comes to choosing keywords, you should generally
be interested in highvolume, low-competition keywords.
The Google AdWords Keyword Tool shows you relative keyword
search volume numbers. Although the accuracy of this data is
questionable, it should give you a relative baseline when comparing
different keywords. If you take this information together with the
number of derived competitors by using Google’s intitle:, inurl:,
and inanchor:commands.
If your site produces lots of content or has lots of traffic,
employing Google AdSense can earn you cash from Google.
Before you implement AdSense, ensure that you have enough
existing content or visitors.
Traffic check
The page where the visitor arrived the landing page.
The pages the visitor went to and how long he spent on each
The site he had been on before arriving at your site
What search terms he used if he found you because of a web search
Which links on your site he clicked
Where in the world he is located (down to the city)
What browser he used to view your site
The screen resolution of the device he visited the site with
How many colors the screen was set to display
What operating system was used
How often the visitor has come to your site
