Practices for CRO

CRO uses what you already know about your customers and their psychology to your advantage
by using language, imagery, and a level of engagement that will make your site
stand out among those of your competitors.

CRO uses a wide variety of techniques, and
credibility-based web design, to convert prospects into buyers. By planning, designing,
and optimizing your website to persuade, you can ensure that it will act as a
more efficient sales tool.

10 factors that  can use to maximize your site’s conversion rate, including:
• Credibility-based design
• Easy navigation
• Logo credibility
• Memorable slogans
• Benefit-oriented headlines
• Best content placement
• Calls to action
• Benefit-oriented content
• Using “hero shots”
• Interactivity and engagement
You’ll learn how to stage your CRO campaign through the discovery, planning, and
optimization phases.