WordPress’s SEO advantages

Using WordPress for your blogging platform or content management system,
comes with some advantages, including that WordPress was designed to
function well with search engines. Search engines can crawl the source code
of a WordPress site pretty easily, which eliminates issues that a lot of Web
programmers face when optimizing a site.

WordPress’s SEO advantages:
 Permalinks: URLs where your content is permanently housed. While
your blog grows and you add more posts, the items on your front page
get pushed off the front page of your blog and are replaced by recent
content. Visitors can easily bookmark and share permalinks so that they
can return to that specific post on your blog.

Theme construction: SEO, social media, and design all go hand in hand.
You can push a ton of people to your Web page by using proper SEO and
robust social-media profiles, but if your blog has a confusing or poorly
done design, visitors aren’t going to stay. Likewise, a poorly designed
site prevents a lot of search engines from reading your content.