AdWords as an SEO Tool
advertise destinations on the Web, it makes sense to
supplement pure SEO with targeted CPCCost per
Clickprograms, such as that provided by Google AdWords.
AdWords should be used as an auxiliary to SEO programs,
not as the primary focus of an SEO campaign. Attention
should be paid to distinguishing within AdWords between
content and search ads.
Search ads, which appear on Google search
results pages, are generally worth paying more
for per click than content ads, which appear on
web pages enrolled in the Google AdSense program.
As an auxiliary SEO tool, the best approach with AdWords
is oblique: don't target your primary SEO keywords
you can rely on SEO for this as much as conceptually
related topics that might draw visitors who might
otherwise overlook your site.
A benefit of using AdWords as part of your SEO
campaign is that it is very easy to track results because
you know when your targets get clicked.