Some of the efforts you take to reduce the cost of your PPC campaigns can also lead to improved
click-through rates. It’s essential that you work toward increasing these rates. Even though more
clicks drive up the cost of your PPC campaign, they also lead to more sales or conversions.
Aside from the efforts that you’ve already seen (like dayparting and better targeting) you can also
improve your click-through rates by improving the ad copy in your PPC campaigns.
Include special offers or incentives in ad text. If you have coupons to offer, discounts
available, or even free gifts with purchase or other special offers and incentives, be sure
those are included in your PPC ad text. People are drawn to specials, and advertising them
should draw more people to your site.
Consider including price in ads for products and services. Many people shy away from
advertising their prices, but those prices (especially if they’re real bargains) can entice customers.
If you have great prices, tell the world. Just make sure you check out the competition
before you decide you have the best prices on the Internet.
click-through rates. It’s essential that you work toward increasing these rates. Even though more
clicks drive up the cost of your PPC campaign, they also lead to more sales or conversions.
Aside from the efforts that you’ve already seen (like dayparting and better targeting) you can also
improve your click-through rates by improving the ad copy in your PPC campaigns.
Include special offers or incentives in ad text. If you have coupons to offer, discounts
available, or even free gifts with purchase or other special offers and incentives, be sure
those are included in your PPC ad text. People are drawn to specials, and advertising them
should draw more people to your site.
Consider including price in ads for products and services. Many people shy away from
advertising their prices, but those prices (especially if they’re real bargains) can entice customers.
If you have great prices, tell the world. Just make sure you check out the competition
before you decide you have the best prices on the Internet.
