Improve the structure of your URLs

Creating descriptive categories and filenames for the documents on your website can not only help
you keep your site better organized, but it could also lead to better crawling of your documents by
search engines. Also, it can create easier, "friendlier" URLs for those that want to link to your content.
Visitors may be intimidated by extremely long and cryptic URLs that contain few recognizable words 

URLs like these can be confusing and unfriendly. Users would have a hard time reciting the URL from
memory or creating a link to it. Also, users may believe that a portion of the URL is unnecessary,
especially if the URL shows many unrecognizable parameters. They might leave off a part, breaking
the link.

Some users might link to your page using the URL of that page as the anchor text. If your URL
contains relevant words, this provides users and search engines with more information about the
page than an ID or oddly named parameter would.