By now you’ve figured out that directories work differently from search engines. You must complete
the submission process to have your site included in most directories. But even when you’re submitting
information about your site, there’s an art to doing it.
How you list your site can mean the difference between the site being included in the directory or
not. Before you even begin to create your listing, it’s usually a good idea to navigate through the
directory that you’re submitting to. Look at other listings and make note of what works in them.
Keywords are of little importance when you’re creating your directory listing. Instead, what will make
the difference is the content on your web site. So if you’re faced with listing in a directory that’s strict
about reviewing sites before they are listed, make sure you have fresh content on your site. And it’s
also a good practice to keep that content fresh by updating it regularly.
Links can also be important when your site is being reviewed for inclusion in a directory, so be sure
you keep your links updated. Broken links can be detrimental to your site, and links that lead to
unrelated pages won’t reflect well either.
Other elements of your listing that editors evaluate for include:
1. Appropriate categorization
2. Accurate titles and descriptions
3.Title and descriptions relevant to the subject of the web site
4.Domain names that match site titles
5.Secure ordering capabilities on e-commerce sites
6.Contact information that’s easily accessible
7.Links to privacy policies, return policies, and product or service guarantees
8.Working and appropriate links to other sites and resources
9.Images that display properly in the most common browser formats
10.JavaScript that’s free of errors
the submission process to have your site included in most directories. But even when you’re submitting
information about your site, there’s an art to doing it.
How you list your site can mean the difference between the site being included in the directory or
not. Before you even begin to create your listing, it’s usually a good idea to navigate through the
directory that you’re submitting to. Look at other listings and make note of what works in them.
Keywords are of little importance when you’re creating your directory listing. Instead, what will make
the difference is the content on your web site. So if you’re faced with listing in a directory that’s strict
about reviewing sites before they are listed, make sure you have fresh content on your site. And it’s
also a good practice to keep that content fresh by updating it regularly.
Links can also be important when your site is being reviewed for inclusion in a directory, so be sure
you keep your links updated. Broken links can be detrimental to your site, and links that lead to
unrelated pages won’t reflect well either.
Other elements of your listing that editors evaluate for include:
1. Appropriate categorization
2. Accurate titles and descriptions
3.Title and descriptions relevant to the subject of the web site
4.Domain names that match site titles
5.Secure ordering capabilities on e-commerce sites
6.Contact information that’s easily accessible
7.Links to privacy policies, return policies, and product or service guarantees
8.Working and appropriate links to other sites and resources
9.Images that display properly in the most common browser formats
10.JavaScript that’s free of errors
