SEO for reputation management is a process for neutralizing negative mentions of your name
in the SERPs. In this type of SEO project, you would strive to occupy additional spots in the
top 10 results to push the critical listing lower and hopefully off the first page. You may
accomplish this using social media, major media, bloggers, your own sites and subdomains,
and various other tactics.
Since one’s own name—whether personal or corporate—is one’s identity, establishing and
maintaining the reputation associated with that identity is generally of great interest.
Imagine that you search for your brand name in a search engine and high up in the search
results is a web page that is highly critical of your organization.
in the SERPs. In this type of SEO project, you would strive to occupy additional spots in the
top 10 results to push the critical listing lower and hopefully off the first page. You may
accomplish this using social media, major media, bloggers, your own sites and subdomains,
and various other tactics.
Since one’s own name—whether personal or corporate—is one’s identity, establishing and
maintaining the reputation associated with that identity is generally of great interest.
Imagine that you search for your brand name in a search engine and high up in the search
results is a web page that is highly critical of your organization.
