One of the most direct monetization strategies for SEO is driving relevant traffic to an ecommerce
shop to boost sales. Search traffic is among the best quality available on the Web,
primarily because a search user has expressed a specific goal through her query, and when this
matches a product or brand the web store carries, conversion rates are often extremely high.
When to employ
Use it when you have products/services that are directly for sale on your website.
Keyword targeting
Paid search advertising is an excellent way to test the efficacy and potential ROI of keyword
targets. Find those that have reasonable traffic and convert well, and then pursue them
further. You’ll often find that the more specific the query—brand-inclusive, productinclusive,
and so on—the more likely the visitors are to make the purchase.
Page and content creation/optimization
You’ll typically need some serious link building, along with internal optimization, to
achieve high rankings for competitive, high-value keywords that bring in conversionfocused
traffic. Manual link building is an option here, but scalable strategies that leverage
a community or customers can be equally, or even more, valuable.
shop to boost sales. Search traffic is among the best quality available on the Web,
primarily because a search user has expressed a specific goal through her query, and when this
matches a product or brand the web store carries, conversion rates are often extremely high.
When to employ
Use it when you have products/services that are directly for sale on your website.
Keyword targeting
Paid search advertising is an excellent way to test the efficacy and potential ROI of keyword
targets. Find those that have reasonable traffic and convert well, and then pursue them
further. You’ll often find that the more specific the query—brand-inclusive, productinclusive,
and so on—the more likely the visitors are to make the purchase.
Page and content creation/optimization
You’ll typically need some serious link building, along with internal optimization, to
achieve high rankings for competitive, high-value keywords that bring in conversionfocused
traffic. Manual link building is an option here, but scalable strategies that leverage
a community or customers can be equally, or even more, valuable.
