There are a number of extremely beneficial side effects to targeting long tail SEO terms, including:
• More focused content
• More targeted traffic
• Higher conversions
• Implicit PageRank improvement for high competition SEO terms
In effect, what you are doing by going after long-tail SEO terms is improving the focus of your
content so that the traffic driven to your site is more targeted. Having highly targeted traffic arriving
on your blog or small business website means that you are able to increase conversions rates and
make more money.
In addition, Google still keeps an eye on your overall content quality, keywords, and popularity. If
26
you are persistent and consistent, eventually Google will have no choice but to start improving your
rankings for more popular search phrases, because your content still contains these terms.
• More focused content
• More targeted traffic
• Higher conversions
• Implicit PageRank improvement for high competition SEO terms
In effect, what you are doing by going after long-tail SEO terms is improving the focus of your
content so that the traffic driven to your site is more targeted. Having highly targeted traffic arriving
on your blog or small business website means that you are able to increase conversions rates and
make more money.
In addition, Google still keeps an eye on your overall content quality, keywords, and popularity. If
26
you are persistent and consistent, eventually Google will have no choice but to start improving your
rankings for more popular search phrases, because your content still contains these terms.