5 reasons why video blogging is great for SEO and marketing

Video blogging (adding video clips to a blog) can help to drive traffic, lower bounce rate, increase
engagement and conversions, and generally improve SEO (Search Engine Optimization) and
Internet marketing.
Video blogging also provides plenty of "different" marketing opportunities that written content
can't.
Bloggers who rely on written content only may find their rankings in search engines suffering as
Google continues to include more and more video results (especially from YouTube) in its organic
search results.
Why start video blogging?
In order to capture as much valuable search traffic as possible, it is important for businesses and
bloggers to create as much high quality, relevant and engaging content as possible. Finding ways to
get that content in front of people is just as important.
Video blogging can help content to rank more highly in search results, and adds new channels for
online visibility. This is mainly because video content is becoming more and more popular as a
medium for social communication and marketing.
How to get started with video blogging
Getting started with video blogging is super easy. All you need is a:
• decent webcam
• YouTube account
Most modern webcams come with built-in YouTube integration. Once you have created a YouTube
profile, it will be easy to upload videos recorded with a webcam to your YouTube account.
YouTube makes it easy to annotate and describe video content, as well as embed it in other
webpages or blog posts.
5 top reasons why video blogging is important for SEO and
Internet marketing
Most of the world's Internet traffic originates with search, and more specifically, Google search.
Search optimization and Internet marketing is all about finding innovative and creative ways to rank
better in organic search results and drive traffic via social media, backlinks, and anywhere else
potential readers and customers may be found.