I don't beat around the bush. I open my articles with a sentence that reiterates the page heading and
explains what the reader will get from the content.
This is great for SEO for two reasons:
• it creates a meaningful content teaser for humans viewing search results
• it allows you to use the primary SEO keyphrase again in a natural way
By making your opening paragraph as meaningful as possible, and as closely related to the page
header as possible, you encourage Google to return that portion of the page in the search results.
Bonus SEO tip: I use the lead paragraph in the META description tag of my HTML too.
explains what the reader will get from the content.
This is great for SEO for two reasons:
• it creates a meaningful content teaser for humans viewing search results
• it allows you to use the primary SEO keyphrase again in a natural way
By making your opening paragraph as meaningful as possible, and as closely related to the page
header as possible, you encourage Google to return that portion of the page in the search results.
Bonus SEO tip: I use the lead paragraph in the META description tag of my HTML too.
