You’re probably familiar with search engine optimization (SEO) tactics for improving your website’s
search rankings in Google and other major search engines. But have you thought about how to incorporate
social media into your search strategy?
Facebook can be a valuable asset for search results. The volume of content and variety of places to add
keyword-rich content can help you attract new Page members on Facebook, while providing more natural
search results
Facebook is indexed by search engines and also has deals with Google
and Bing to display social search results that include posts from your friends.
Facebook’s search is not always the greatest at displaying results, but the site’s working on it.
Counteract its shortcomings with some rockstar SEO to ensure that people looking for your name or
service can find you. Misspellings are especially important to account for on Facebook.
In the more general natural-search realm, a well-optimized Facebook Page can help you overtake
a competitor by providing a second set of Pages (in addition to your own website) to display on the
search results page. This can also be helpful when you’re looking to do some reputation management.
A Facebook Page can also give you the opportunity to add a few more keywords that didn’t work as
well on your website..
search rankings in Google and other major search engines. But have you thought about how to incorporate
social media into your search strategy?
Facebook can be a valuable asset for search results. The volume of content and variety of places to add
keyword-rich content can help you attract new Page members on Facebook, while providing more natural
search results
Facebook is indexed by search engines and also has deals with Google
and Bing to display social search results that include posts from your friends.
Facebook’s search is not always the greatest at displaying results, but the site’s working on it.
Counteract its shortcomings with some rockstar SEO to ensure that people looking for your name or
service can find you. Misspellings are especially important to account for on Facebook.
In the more general natural-search realm, a well-optimized Facebook Page can help you overtake
a competitor by providing a second set of Pages (in addition to your own website) to display on the
search results page. This can also be helpful when you’re looking to do some reputation management.
A Facebook Page can also give you the opportunity to add a few more keywords that didn’t work as
well on your website..
