Given the restrictions Facebook places on Page design, content is the easiest—and often most
effective—
way to differentiate yourself from competitors. Facebook’s power lies in its huge number
of users, but this also creates a high volume of posts. To reach these potential customers or brand
enthusiasts, your content must stand apart from the rest. Because content is a core piece of a successful
Facebook marketing campaign, this chapter explores ways you can create and optimize it for
Page members, while at the same time improving your placement in both Facebook and natural web
searches.
Competing with Other Content on Facebook
The average Facebook user has 130 friends and is connected to 80 community Pages, Groups, and
Events. Yet this is only a fraction of the 900 million people, places, and things that he could interact with
on Facebook
Considering the more than 30 billion pieces of content being shared across
the site each month, you can understand clearly why content is a key factor in your Facebook marketing
strategy. Obviously, there’s a lot that the average user is seeing on a daily basis. But this average user
also creates about 90 pieces of content every month—posting links to news stories or blog posts, writing
notes, uploading to photo albums, creating Events, writing on friends’ Walls, and more.
Since Facebook imposes so many design restrictions, content is the best way to market yourself to
potential Page members (and future customers), as well as to keep current Page members and customers
engaged and entertained. On the other hand, you must also combat the fatigue many users feel at
seeing a never-ending stream of their friends’ lunch orders, random thoughts, and recent likes.
effective—
way to differentiate yourself from competitors. Facebook’s power lies in its huge number
of users, but this also creates a high volume of posts. To reach these potential customers or brand
enthusiasts, your content must stand apart from the rest. Because content is a core piece of a successful
Facebook marketing campaign, this chapter explores ways you can create and optimize it for
Page members, while at the same time improving your placement in both Facebook and natural web
searches.
Competing with Other Content on Facebook
The average Facebook user has 130 friends and is connected to 80 community Pages, Groups, and
Events. Yet this is only a fraction of the 900 million people, places, and things that he could interact with
on Facebook
Considering the more than 30 billion pieces of content being shared across
the site each month, you can understand clearly why content is a key factor in your Facebook marketing
strategy. Obviously, there’s a lot that the average user is seeing on a daily basis. But this average user
also creates about 90 pieces of content every month—posting links to news stories or blog posts, writing
notes, uploading to photo albums, creating Events, writing on friends’ Walls, and more.
Since Facebook imposes so many design restrictions, content is the best way to market yourself to
potential Page members (and future customers), as well as to keep current Page members and customers
engaged and entertained. On the other hand, you must also combat the fatigue many users feel at
seeing a never-ending stream of their friends’ lunch orders, random thoughts, and recent likes.
