Once the major SEO work is done in the implementation phase, the focus will be on
website maintenance. The maintenance phase takes care of problems (minor and major)
found in the (re)assessment phase. In many ways, the maintenance phase is similar
to the implementation phase.
The assessment phase uses the output of the monitoring phase as well as a series of
checklists (on which to base the assessment). This phase is also referred to as the
checkpoint phase. SEO checkpoints can be defined on a monthly, quarterly,
semiannual, or yearly basis. At the very least, quarterly assessments are required.
The point of the assessment phase is to see what is and isn’t working according to the
SEO plan. The assessment phase can uncover many problems.
website maintenance. The maintenance phase takes care of problems (minor and major)
found in the (re)assessment phase. In many ways, the maintenance phase is similar
to the implementation phase.
The assessment phase uses the output of the monitoring phase as well as a series of
checklists (on which to base the assessment). This phase is also referred to as the
checkpoint phase. SEO checkpoints can be defined on a monthly, quarterly,
semiannual, or yearly basis. At the very least, quarterly assessments are required.
The point of the assessment phase is to see what is and isn’t working according to the
SEO plan. The assessment phase can uncover many problems.