The value of using SEO is clear. Studies have shown that organic search results are more
highly trusted than PPC (SEM) advertising. SEO is about having the right knowledge,
applying proven techniques, experimenting with new ones, and letting the search engine
do the rest. Naturally, the prerequisite to all of that is to have engaging content
and a quality product (or service). Stay away from:
• Making changes to emulate the competition without knowing why the change was
made
• Applying every SEO rule in the book (overdoing it)
• Not trying different keywords, and instead stopping at only one or a few
• Making frequent SEO-related changes without realizing the effects of previous
changes
The SEO work for each website is different. What is similar, though, is the actual SEO
process. You still have to go through the same exercise, regardless of whether you are
working on a new site or an existing one.
highly trusted than PPC (SEM) advertising. SEO is about having the right knowledge,
applying proven techniques, experimenting with new ones, and letting the search engine
do the rest. Naturally, the prerequisite to all of that is to have engaging content
and a quality product (or service). Stay away from:
• Making changes to emulate the competition without knowing why the change was
made
• Applying every SEO rule in the book (overdoing it)
• Not trying different keywords, and instead stopping at only one or a few
• Making frequent SEO-related changes without realizing the effects of previous
changes
The SEO work for each website is different. What is similar, though, is the actual SEO
process. You still have to go through the same exercise, regardless of whether you are
working on a new site or an existing one.
