Promotion Methods
Search engines are not the only way to get visitors to your site and a common
sense approach will go a long way to helping you get people to your site.
Use your domain name and Web address in ALL your company’s promotional
materials. This includes business cards, brochures, newspaper ads, classified
ads, flyers, etc. If you have a real store, make sure your Web address is
printed on everything that leaves with your customers including register
receipts, shopping bags, and product packaging.
Have a placard printed with your Web address close to every register where
every customer can see it. You can even have small business cards printed
with your store name and Web address. Place these on the sales counter so
customers can take them.
Make sure your Web address appears in EVERY display ad in local
publications. Even include it in your radio commercials. Some communities
have a local cable channel that advertises local businesses. If you use this
media, get your Web address there too.
Look to the Web for more promotional ideas. Again, many sites give out free
information and guides that will give you ideas on promoting your e-business
both online and offline.
One fact is certain; promoting your Web site is going to be an ongoing
commitment. And, the more you dedicate yourself to continually promoting
your site, the more rewards you will reap.
Search engines are not the only way to get visitors to your site and a common
sense approach will go a long way to helping you get people to your site.
Use your domain name and Web address in ALL your company’s promotional
materials. This includes business cards, brochures, newspaper ads, classified
ads, flyers, etc. If you have a real store, make sure your Web address is
printed on everything that leaves with your customers including register
receipts, shopping bags, and product packaging.
Have a placard printed with your Web address close to every register where
every customer can see it. You can even have small business cards printed
with your store name and Web address. Place these on the sales counter so
customers can take them.
Make sure your Web address appears in EVERY display ad in local
publications. Even include it in your radio commercials. Some communities
have a local cable channel that advertises local businesses. If you use this
media, get your Web address there too.
Look to the Web for more promotional ideas. Again, many sites give out free
information and guides that will give you ideas on promoting your e-business
both online and offline.
One fact is certain; promoting your Web site is going to be an ongoing
commitment. And, the more you dedicate yourself to continually promoting
your site, the more rewards you will reap.
