Use Intelligent Page Formatting

Try using smaller paragraphs with mixed-case text. Use boldface, italics, uppercase,
and different text color variations for emphasis. Employ browser-safe fonts such as
Times New Roman, Georgia (serif font), Arial, Helvetica, or Verdana (sans serif font).
Strategically employ bulleted lists, headings, and subheadings for clarity and information
organization. Using these options is helpful from an SEO perspective. Furthermore,
employ sufficient alignments, whitespace, and text padding for additional clarity
and web page look and feel.
Be mindful of web-safe colors. Use high-contrast color schemes for clarity and ease of
reading. Be consistent with colors. Don’t use too many colors. Try to stay away from
image backgrounds.
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